Talent attraction strategy and brand development to reflect continued growth

The challenge

The partnership between Quanta and Attrax started in 2016 and this has been followed by a period of  rapid expansion for the organisation.  Providing independent contractors to the life science, energy and ICT sectors, Attrax helped the team at Quanta establish a solid brand identity and digital footprint that has consistently delivered results for the Quanta business.

In 2016, the business made a decision to update their online and offline brand to assist their goal of becoming the de facto recruitment partner to their clients and contractors. Quanta felt they were the market’s best kept secret, and by reinvigorating the brand and marketing their true personality they would be on the path to achieving their goal.

The following challenges were identified: 

  • Evolve the brand and bring a new positioning and identity to the market
  • Increase candidate conversions with an streamlined user experience and application process
  • Improve the conversion rate of the website
  • Increase visibility in Google search results

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The method

Since partnering with Quanta the team at Attrax has developed the brand twice to reflect Quanta’s continued growth.

The first iteration was a real revolution and the beginning of establishing marketing and brand as key to the future success of the business. 

In 2018 an evolution of the original brand was undertaken to coincide with a new Attrax website. This new identity was cleaner and more flexible and also featured further development of the Quanta motif which signified ‘one team’ that was so important to the business.

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The results

In the first six months of the website going live the evolution of the brand has been well received and the website itself has delivered an uplift in CV’s of 56%. This has been driven by great user experience and a targeted talent attraction strategy including SEO, content marketing and digital advertising to refine and improve the quality of candidates generated.

The following results were achieved: 

  • Application conversion rate increased from 7% to 14% in the first month 
  • An extra 700 CVs delivered within the first month of go-live
  • Better visibility in Google with a 15% increase in organic visitors

Spencer Trigg, Director of Quanta, said "It has been a real pleasure working with the team at Attrax, they have done a superb job in developing our new brand that the whole business are really proud of.”

Take a look at
Quanta's recruitment site here.

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