GoogleForJobs

Fixing the holes in your ATS

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Blogs

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Blogs

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9/25/2018

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In the past decade, the scope of a careers site has changed immeasurably. Thanks to the Internet, a jobseeker can connect with thousands of different jobs at the touch of a button, and a well-placed careers site is invaluable in attracting and converting interested browsers into passionate applicants. Indeed, they're employing an ever wider range of features and functionality to help them do just that, including faster searches, personalisation and well-placed blog content. However, whilst careers sites are looking smarter than ever before, it’s a different story behind the scenes. What happens when a user goes to apply for the job they’ve just been sold and finds out that they can’t? What happens when the application process puts people off applying to vacancies? The skills shortage With the skills shortage in evidence across the UK economy, this is a very real problem amongst employers- one that is only exacerbated by their ATS integrations. Using a jobs portal to display your vacancies might sound like a good idea: after all, it’s easy, convenient and lets you monitor and track candidates directly. But in the long run this approach can be much more damaging to your business. ATS's are renowned for their lengthy and complicated application processes, and this puts off a surprisingly large number of candidates. In fact, 50-80% of them will abandon their application thanks to an lengthy application. How can we fix this? Though smart functionality is all very well when it comes to engaging candidates, the key to converting them lies in an integrated ATS system.  Since Attrax started implementing ATS integrations, we've seen huge benefits for our clients, especially Vodafone Group. On their old careers site, only 12% of applicants completed their applications after starting: essentially, this means that a shocking 88% of candidates dropped out. However, fast forward six months to their new website and this number has skyrocketed to 75%, thanks to a careers site that was integrated with Taleo, resulting in an easy two-step, two-minute application process. View our client portfolio here to see how we achieved this success for Vodafone and other big brands. And the other benefits... With an ATS integration your careers site stands a much higher chance of being Google-friendly, as jobs are hosted directly on your site and not on an ATS platform, away from the main site. Better rankings also mean that you’ll gain an edge with Google for Jobs, sending browsers directly to your website rather than to a site that’s hosting your jobs for you. However, the main draw should be a better candidate user experience- and therefore a higher conversion rate.  The result? Before you invest in a bigger net to catch candidates, you should start with fixing the holes in your application process. After all, with a well-optimised careers site, you don’t need to worry about finding active candidates. They will find you. Innovate for the future with Attrax We specialise in creating careers sites that are optimised for the changing market- and which integrate perfectly with your ATS. Find out more about our careers site system, or get in touch find out what you can do with a great ATS integration.

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Google for Jobs- the latest results
Google for Jobs- the latest results

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Blogs

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Blogs

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7/25/2018

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Google for Jobs- following a year-long incubation period since its rollout in the USA last June- has finally launched in the UK.With 30% of all of Google’s search entries related to jobhunting, it’s clear that the appetite for a new widget that will help jobhunters to connect with new vacancies faster than ever is at an all-time high in the UK. And the launch of Google for Jobs is set to transform the recruitment landscape, giving visibility to careers websites over job boards- that is, if your careers website is correctly optimised.Indeed, this is a huge opportunity for in-house recruiters to source their best candidates themselves, with a fully optimised-careers website. But how should you go about it, and what do you need to know when it comes to appearing in Google for Jobs?Wonder no more with our latest webinar. Aimed at addressing any issues surrounding the launch of Google for Jobs, the webinar will help you understand what challenges you need to overcome to make the most of Google’s latest venture- and the opportunities you have as a result. We’ll even share some of the early results we’ve been receiving on candidate traffic and completed applications. Watch it here!

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How can Google for Jobs create fresh revenue streams for recruitment agencies?
How can Google for Jobs create fresh revenue streams for recruitment agencies?

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Blogs

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Blogs

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1/25/2018

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One of the biggest buzzwords in 2017 was Google for Jobs- and that trend looks set to continue well into 2018, as recruiters wait with bated breath for its UK launch.As well they should. Google for Jobs offers unprecedented new opportunities for recruitment agencies: with more than 30%, or 30 million, of Google’s searches every month recruitment related, Google’s foray into the $200bn recruitment industry looks set to cause some huge ripples over the coming year. Promising to shake up the previous dominance of job aggregators and job boards like Indeed or Monster, Google for Job’s widget slots neatly into the space above Google’s Organic Search results, providing an easy, free alternative for job seekers to hunt through on their quest for the perfect vacancy.This change is something that may actually give recruiters the advantage when it comes to getting their voices heard in the often-loud and busy recruitment sector. Indeed, if done right, Google for Jobs may even provide fresh revenue streams for agencies. Rather than competing with recruitment agencies, Google for Jobs pulls in vacancies from around the web that are relevant to the term being searched for, rather in the manner of a job aggregator. This means that if your agency’s site has been correctly configured, its vacancies will show up on Google for Jobs alongside those of employers. How highly you rank, however, depends on whether your site has the correct schema that will allow Google to find, crawl and pull the relevant information from your site.This approach has the potential to open up a brand-new avenue of business for many agencies: by investing in a new, correctly configured recruitment site, recruiters can make the most of the staggering traffic rates that Google enjoys by getting their jobs to show on the Google for Jobs widget, thus negating the need for spending so much on job aggregators and job boards to increase their online profile. Instead, recruitment agencies will be able to promote their own brand- via their recruitment site- at a lower cost. As the new functionality expands the way both recruiters and candidates post and search for jobs, the traditional job boards may well decline in popularity over the coming years, as Google’s market dominance takes its toll on their usefulness. The result? It’s an excellent idea to get a head start and starting planning for it now.The new functionality will likely also decrease your need for spending on PPC and advertising campaigns: a new recruitment site that is configured for Google for Jobs will give you the chance to start building your brand and reputation online, by posting relevant news, content and vacancies. Not only will this raise your profile, but it will help you boost your SEO, which is ultimately better for your bottom line. An SEO-optimised site is cheaper to maintain than numerous PPC campaigns and, with a bit of work and investment, it will start ranking on Google by itself, without the cost of extra online visibility. By taking the time to develop a solid SEO strategy you’ll save more money in the long term. And with Google’s new location filters, you’ll be able to reach a much more targeted audience than ever before.Today, the onus on recruitment agencies is to start preparing for the challenges- and benefits- Google for Jobs can bring. For agencies wanting to get ahead of the competition, the key is to start shifting to a more SEO-focussed outlook, using curated, Google-friendly recruitment sites to increase their public profile, rather than relying on job boards and aggregators to do their advertising for them. Not only will this increase revenue streams thanks to Google’s immense pulling power, but it will save money and cut costs in an industry where the bottom line is becoming ever more important.The market is changing. The choice is yours.Interest piqued by Google for Jobs? Why not get in touch with our Sales Team?

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Getting your jobs optimised by Google
Getting your jobs optimised by Google

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Blogs

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Blogs

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1/5/2018

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Staying relevant in an ever-changing market is all about getting your jobs optimised by Google.It's not just important in terms of visibility, but in appearing on the Google's largest venture into the recruitment sphere to date: Google for Jobs.As the widget that pops up above Google’s Organic Search results, which collates vacancies from around the internet, recruitment agencies and careers sites, into one place for candidates to browse at their leisure, it's certainly shaking up the recruitment industry.Google for Jobs represents an unprecedented opportunity for careers websites. Google is prioritising ranking these sites above job boards such as Indeed- who, indeed, has refused Google access to its vacancies- so a well-designed, well-constructed website is of more importance than ever. Given the overwhelming popularity of Google, employers and agencies alike need to optimise their websites for Google’s bots, and boost their SEO if they want to compete in the changing recruitment market.Here’s how to make sure you make the most of Google for Jobs. Integrate your ATS A careers website that's correctly integrated with your ATS has the potential to revolutionise your visibility online. If you use an ATS, your jobs will be hosted on a separate site to your careers website; effectively, this means that they're hidden from Google and won’t show up on any search engine results pages. A good careers website can integrate with your ATS and give Google access to your jobs, sending traffic straight to your website. If it’s configured correctly, some job aggregators- such as Google- will even pull the information from your site and show it on theirs- for free.Not only this, but a good ATS integration can actually speed up application times- and therefore conversion rates- by as much as 42%. Meta-Data When you’re designing a website, or publishing a piece of content, you can find the Metadata section of your page in the space between the tags. This piece of HTML code tells Google’s bots what’s on that page, and provides a reference for them to work with when it comes to categorising search data.Many people neglect to fill in the Metadata section when creating pages or publishing content, but it’s an invaluable way of boosting your visibility; by including keywords and a succinct description of the market you operate in along with the content of the page, Google will pick up information from your page more easily- and even boost your rankings for certain phrases, if they’re included in the Metadata section. That being said, it’s important to note that Google doesn’t explicitly rely on Meta-data to rank your website: if it matches with the content on the page, it will help boost your SEO rankings; if the two don’t tally, then it may negatively affect your SEO.Though it’s not the only way of boosting your SEO rankings, it’s certainly a useful tool in doing so- especially given that Google's Organic Results will be pushed further down the search results page, so even if you've worked hard at getting to position seven or eight, you'll be further down, and less likely to be clicked on, than you are currently.With this new format being implemented, it's highly likely that Organic Search traffic from aggregators like Indeed will drop; as a result, getting your Meta data correct will maximise your chances of showing up higher on Google's Organic Results, and more prominently on Google for Jobs; you'll therefore be able to maximise your conversions. A simplified website structure If you want to get noticed by Google, it’s of utmost importance that you index all of the pages on your website. You need search engines to keep re-indexing your site if you want to keep ranking for relevant search results, and if you want to make it easy for Google’s bots to crawl your page and pick out relevant information- or, indeed, the job vacancies that will eventually show up on Google for Jobs.For this, you need to make sure your website is easily crawlable. One way to do this is to create a sitemap on your website, which lists each page on your site and tells Google whenever a new one has been added. One other way of building visibility is by creating inbound and external links to and from your site, which helps place you in a wider network, and raises the possibility that Google will crawl your page. What else is Google doing? Find out in our collection of articles and videos. Interested? Our Smart Careers Website Guide, Attrax, will let you perform a seamless integration with your ATS, creating a stellar user experience and boosting your visibility on Google to boot.Find out more here. 

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Google's Long-Term Plan: What's it all about?
Google's Long-Term Plan: What's it all about?

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Blogs

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Blogs

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12/7/2017

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In an age of saturated search results and fierce competition for jobs, finding and advertising vacancies effectively is proving more difficult than ever. For potential applicants, every Google search brings up a myriad of sometimes-unrelated results that take hours to sift through, whilst the multitude of channels that employers and recruitment agencies post their vacancies on means that it's hard to find fresh job opportunities, as multiple versions of the same vacancy start circulating on social media and on job boards.This year, Google has made its first forays into this crowded market, with the aim of clearing up the confusion and making its own mark on the recruitment industry. In an industry where 73% candidates start their job search on Google anyway, this is an area ripe for innovation and expansion.  That’s just what they’ve been aiming to do. Google for Jobs hit the US industry this June, whilst Google Hire was also recently launched for medium-sized businesses. Their long-term plan? To, eventually, establish a strong presence in all aspects of the recruitment sector. Though Google for Jobs gives the advantage to employers, giving careers sites more visibility- and downgrading the importance of job boards and aggregators- the ease of use it offers is aimed at candidates, making the Google for Jobs widget the go-to place for anybody wanting to start their job search. Over the past months, Google has been working especially hard to improve their candidate offering to draw in audiences, introducing new features like a Salary Guide for job vacancies (which pulls estimated salary ranges for similar jobs from sites like Glassdoor, if one is not included), a more advanced Location Search, and even an add-on that lets you apply to jobs through your preferred website or job board. This is all aimed at making the most of their market share, and making Googling jobs as easy as online shopping. (Image taken from blog.google.)However, Google has also been working hard on branching out within the market with its second offering, Google Hire. Aimed at Hiring Managers who are currently using G-suite, and at companies employing fewer than 1,000 candidates, Google Hire makes the recruitment process easier than ever for the people making the decisions. It offers managers the ability to seamlessly communicate with candidates, schedule interviews, integrate with the G suite and track the candidate pipeline- before analysing the data in Sheets. The next big thing on the horizon is Google’s Cloud Job Discovery, formerly Cloud Jobs API. Currently in Beta mode, it powers the Google job search, and can be used in one hundred different languages. Since it was launched in November 2016, it’s been tested on thousands of careers sites and job boards, and it’s been adopted by everybody from careers sites to ATS's in order to improve their job searching capabilities on-site. Aimed at engaging careers sites and agencies, Cloud Job Discovery will use AI to get ‘smarter’ about connecting candidates with the right kind of jobs, thus improving the efficiency of the job hunting experience, and resulting in a better quality of hire.  What does this all lead to?  Google is inevitably planning on using the leverage that they gain through Google Hire, Google for Jobs and Cloud Job Discovery to establish a strong presence in the market. They want to be the ‘go to’ for job seekers and recruiters alike. Eventually, this system will almost certainly be monetised.They’re also not done innovating: Google for Jobs will likely introduce more filters in the future, and to make the process even more efficient candidates may even be able to upload their CV directly to Google Drive, streamlining the process even further. As for when Google for Jobs will finally launch in the UK? There have been signs that Google is gearing up for a launch sometime in the future, and given that January 2018 is the most popular month for job seekers, this seems an extremely likely option. At Attrax, we’ll be watching with interest to see how Google further develop Google for Jobs, and how they approach monetising their newest creation in a way that doesn’t fall foul of EU anti-trust laws. One thing’s for certain: Google’s not finished making changes yet!

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Google for Jobs has had an upgrade- are you ready?
Google for Jobs has had an upgrade- are you ready?

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Blogs

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Blogs

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11/16/2017

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Though it’s only been active in America for a few months- and hasn’t yet been launched in the UK- Google for Jobs is already working on improving its user experience.In June, the launch of Google for Jobs in the USA made waves in the recruitment industry that are still reverberating today. Aimed at making the job hunting experience easier than ever, the Google for Jobs widget slots in above Google’s Organic Results and collates related vacancies into one easy-to-search area of the search results page. Recently, Google also unveiled some new changes to the Google for Jobs widget that will make it easier than ever for job hunters to find vacancies that suit their location, budget and even present careers websites and recruitment agencies with the chance to become even more visible via the widget then they currently are.Here’s why people are getting excited. The Salary Filter One of these new changes is a vastly improved Salary Filter. Everybody likes to know what they’ll be earning in their new job, and the filter makes it easy to do just that: though many jobs don’t display the exact salary, Google is dealing with this- and saving you time- by pulling in information on ‘typical salary ranges’ from sites like Glassdoor.Google will have likely debated a long while over how to introduce salary-related information onto their search platform. It should also be noted that Google themselves don’t show peoples’ salaries on their own job adverts, so it was never too likely, or realistic, that they were going to try and force other employers, recruiters and job boards to include detailed salary information on theirs. Therefore, this solution seems a smart alternative, though time will tell on how accurate the figures that they pull in actually are.However, this also has the potential to cause problems: whilst salary is extremely important to a job seeker, publishing a salary can cause problems for employers, as Hiring Managers, HR and Recruiters know all too well. Issues may also arise later, as many employers will not publish salary details so they can avoid potential disputes: after all, many employees aren’t paid the same as each other, whether due to experience, length of service or performance. Though Google haven’t said anything, it remains to be seen if this will become a problem for employers if Google get it wrong.  The Location Filter Job seekers will be able to choose just how far away their jobs are, and search for vacancies depending on how far away they are from the job seeker in question. Now, you can choose jobs that are between 2 and 200 miles away, which gives you a lot more control over where you want to apply- and how long you want your commute to be. Judging by Google’s penchant for increasing the visibility of jobs with more data, careers websites should consider uploading their jobs with a specific address or location to improve their chances of being seen online. Google Job searches that don’t specify a location, such as when a person searches for ‘project manager jobs’, default to showing jobs near to a user, so location information and features will always be an important part of Google’s job search experience.  This update improves that aspect yet further. The Choice of Application One of Google for Jobs’ smartest features, however- and the one which potentially has the biggest ramifications for careers websites- is their use of ‘Choice of Application’. This is the list of websites that the vacancy is on, and can be applied to via. Though Google for Jobs aggregates jobs from multiple sites, and has found a way to tackle deduping, it also knows how many websites that job vacancy has been posted on, giving applicants the freedom to choose which site they apply through. Though it’s as-yet unclear about how Google ranks or orders this list of websites, it’s important for any website to work on boosting their SEO, through posting reliable internal and external links, writing good copy and making sure that their website is configured for Google’s algorithms. In the competitive job market, it doesn’t pay to miss a trick. What’s coming up? Google hasn’t finished yet, though: within the next few weeks, it also aims to debut it’s new ‘Save’ feature, letting users save jobs in Google Search, effectively ‘bookmarking’ their job for later. It’s a useful feature, and one that will help make hunting for jobs quicker and easier than ever.Over the coming months, there’s a lot to look forward to: Google’s much-rumoured launch in the UK; a slew of new features, and more innovations that will transform the job hunting experience. One thing’s for sure: whether you’re an employer or recruiter, it’s time to start optimising your site, so you’ll be able to reap the rewards of Google for Jobs and use their new features to maximum advantage. Watch this space.At Attrax, we pride ourselves on staying ahead of the curve so we can offer a cutting-edge service to both employers and recruitment agencies. If you want to know more about how you can optimise your website for Google for Jobs, then why not get in touch with our Sales Team. 

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