Features&Functionality

Where does a careers site system fit in your talent acquisition strategy?

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Blogs

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Blogs

** DEFAULT postresults.publishdate - en-GB **

3/10/2021

Summary

Here at Attrax, we’re passionate about working with our clients to create a careers site that delivers an outstanding talent experience. But we know that many companies are unsure of what to expect from their careers site. In fact, they underestimate the benefits. Matt Alder – the producer and host of the Recruiting Future podcast – invited us to speak about how a careers site system can maximise the recruitment marketing benefits of a careers site and minimise their development pain points. Here’s a little taster of what we covered: Who is Attrax? We were originally specialists in building recruitment websites for staffing companies. We always had the plan to move into careers site systems, and after some time, we rebuilt our system from the ground up. We are now fully SaaS, cloud-based and powered by the latest AI to deliver a relevant talent experience, personalised employer branding and a strong conversion of candidates into the ATS. What sort of employers do we work with? We work with many larger employers in the UK and beyond, in a whole host of different market sectors. Many are names most people will have heard of - Admiral, SNC-Lavalin, Harrods and Vision Express. The key thing that unites them is that there are all very serious about their careers site, and they’re all on the Attrax careers site system. Why are careers sites so important? Careers sites are more important than ever, especially in the post-Covid world. Less and less, we’ll see candidates come into the office for an interview, meet their future colleagues and get a feel for the brand. That’s why a careers site is so important - it is your focal point for your employer brand. Yet, many companies neglect to see their career site in this way. For some time, applicant tracking systems (ATSs) have tried to offer a careers site module, but actually, careers sites can’t be considered an afterthought in this way. Careers sites are a specialist piece of HR tech, not just a creative project. Why do people still go to a creative agency to build their careers site? There is no disputing that creative agencies have the creative skills to build a visually appealing careers site, but they don’t have the technical ability. Approaching a careers site in this way, you’ll develop something on an open-source platform that might have some SaaS capability, but it’s unique and bespoke to that company. It’s not surprising that a year or 18 months later, it suddenly goes out of date. That’s why a careers site project is the bane of a talent acquisition professional’s life because they think they have to create them every year or so. What are the types of recruitment challenges that a careers site can help solve? Being the focal point of the talent acquisition strategy in the post-Covid world, your careers site is your number one asset. Yet companies still allocate a large budget to PPC and other advertising channels, while failing to use their careers sites as a tool to drive organic traffic.  Very often, careers sites aren't integrated with the ATS. Often they'll receive the dreaded “login to apply” notification, which asks them to create an account before they can apply to any jobs and this can hike up your abandon application rate. In the instance of one Attrax client, they experienced a 50% boost in applications once they had a nice slick process into the ATS. So, it’s not just a matter of the benefits you gain, but also what are you losing out on if you have a poor careers site. Generally speaking, recruitment marketers within talent acquisitions teams don’t have control over their careers sites. Either because it’s built using bad tech, or it’s owned as an asset by the domain of marketing who see it as a careers page on the corporate site. In this case, recruitment marketers often have to put in requests if they want anything changed. So another big challenge that a careers site system solves is that it gives recruiters control over their content – whether that’s blogs, videos or jobs – and allows them to update it as though it is a living thing. What are the elements of a sophisticated careers site? Firstly, when you’re looking for a careers site system vendor, it’s not only about what they can deliver now but what they offer in the future. When evaluating the features and functionality of a careers site, look for a vendor that is SaaS-based, and remember that you're buying into their technology now, as well as their technological roadmap. There are two levels here - hygiene factors and innovation. By hygiene factors, we mean very strong organic SEO and a good conversion into the ATS – effectively, a candidate experience that doesn’t look like the ATS at all and is seamless, accessible and built to target a mobile-first audience. These aren’t aspirations, they’re core features of a careers site. The innovation comes down to algorithms and the use of personalisation and AI to drive the candidate experience. You can learn a lot about your candidates before they’ve even applied for a job by tracking how they got to the careers site, where they came from and what content they've read. You’re then able to customise the candidate experience based on various factors – their location, hard skills, soft skills, or even just how passive or active they are. Careers sites are the beating heart of your talent acquisition strategy Reinventing recruitment marketing is a big challenge for talent acquisition. If there’s one thing to take away from our discussion with Matt it’s this - careers sites are a critical element of recruitment marketing, yet they remain underutilised. Many companies don’t have a clear strategic view of where they fit in and what challenges they solve. Listen to the full podcast on careers site systems over on Recruiting Future to learn more.Are you interested in learning more about how a careers site will give you access to the most valuable candidates? Download our eBook: Part 1 - The value of your careers site - building the business case.

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We know that many companies are unsure of what to expect from their careers site. In fact, they underestimate the benefits.

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James Saunders

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James Saunders

James Saunders

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James Saunders

Video: how do you target your most valuable candidates?
Video: how do you target your most valuable candidates?

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Videos

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Blogs

** DEFAULT postresults.publishdate - en-GB **

11/20/2020

Summary

Many talent acquisition professionals are still having to use a long ATS application process to filter applications, which is outdated.   Automation, AI and content can help candidates decide whether they are right for the job and company. No-one wants to waste time applying for jobs that just aren’t suitable!View our video to find out how Attrax provides you with the tools to target only the most valuable candidates:Interested? Request a demo Why Attrax Our ATS integration makes your attraction marketing measurable and your jobs visible on Google. Attrax comes optimised for all search engines and aggregators including Google for Jobs. Attrax is the industry-leading careers site system which converts site visitors into high-quality job applicants. Fully SaaS, Attrax is powered by the latest AI to deliver an outstanding and relevant talent experience, personalised employer branding and a strong conversion of candidates into the ATS.Don't miss the success stories of our latest Attrax strategic partners:Mitchells & ButlersSNC-LavalinAdmiralVodafoneHarrodsTravis PerkinsWickes If you're feeling inspired, why not talk to our Sales Team for more insights?Request a demo here.

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James O'Gorman

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James O'Gorman

James O'Gorman

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James O'Gorman

Video: how many candidates abandon your application process?
Video: how many candidates abandon your application process?

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Videos

Content Type

Blogs

** DEFAULT postresults.publishdate - en-GB **

11/20/2020

Summary

Many organisations use a login to apply feature at the start of the application process. This login results in 40-60% of applications being abandoned. The candidate application process should reflect the type of role and volume of applications expected. Using job-category specific application forms instead of a login to apply creates a more user-friendly experience. View our video to find out how Attrax improves your candidate journey and increases the number of your top applicants:Interested? Request a demo Why Attrax Our ATS integration makes your attraction marketing measurable and your jobs visible on Google. Attrax comes optimised for all search engines and aggregators including Google for Jobs. Attrax is the industry-leading careers site system which converts site visitors into high-quality job applicants. Fully SaaS, Attrax is powered by the latest AI to deliver an outstanding and relevant talent experience, personalised employer branding and a strong conversion of candidates into the ATS.Don't miss the success stories of our latest Attrax strategic partners:Mitchells & ButlersSNC-LavalinAdmiralVodafoneHarrodsTravis PerkinsWickes If you're feeling inspired, why not talk to our Sales Team for more insights?Request a demo here.

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David Johnston

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David Johnston

David Johnston

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David Johnston

How a positive candidate experience can increase your conversion rate
How a positive candidate experience can reduce abandoned applications

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Blogs

Content Type

Blogs

** DEFAULT postresults.publishdate - en-GB **

8/27/2020

Summary

For job seekers, the process of applying for roles can be time-consuming. For employers, a lengthy application process can lead to candidates abandoning their applications, thus reducing the level of top talent employers have the opportunity of choosing from. Abandoned applications may suggest a poor candidate experience, which in turn can damage the employer brand and reputation as applicants are less likely to recommend the company to others. Read one of our previous blogs on this topic.Poor candidate experience can be caused by a lack of integration between your ATS and your careers site. Many careers sites that are not integrated with their ATS’ use a standard “log-in to apply” model, which requires candidates to create an account before starting their application. On the other hand, directly integrating your ATS with your careers site can resolve this issue by simplifying the application process. This is where applicants simply give their email address at the start of an application. If the candidate were to then abandon their application, an automated email would be sent to remind the candidate to complete their application. Much like in the e-commerce world where you’d get an email reminder if you left something in your virtual basket without checking out. How can Attrax help you increase your application conversion rate?Attrax provides seamless integration with your ATS, simplifying the way site visitors apply to your job roles. Through integrating the ATS with your careers site, the candidate experience is not only improved but the application conversion rate can increase by 50%.Want to find out more? Watch our Account Director David Johnston explain how you can lower the rate of abandoned applications on your careers site, with examples from our clients SNC-Lavalin and Mitchells & Butlers.                                             Reduce the rate of abandoned applications with Attrax Are you interested in a careers site system seamlessly integrating with your ATS? Read our client case studies for successful examples or request a demo to learn more.

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Warren Davidson

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Warren Davidson

Warren Davidson

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Warren Davidson

How to leverage AI to attract and engage top talent
How to leverage AI to attract and engage top talent

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Blogs

Content Type

Blogs

** DEFAULT postresults.publishdate - en-GB **

8/20/2020

Summary

To engage top talent with your company it is important to make your employer brand the focal point of what all candidates view and interact with. Your careers site is thus your most important advertising source.How can you ensure you are attracting and engaging the most valuable candidates?The answer: AI.Attrax leverages AI to provide a positive and relevant candidate experience by profiling users and tailoring content on your careers site towards them. For example, Vodafone’s careers site starts by building up a ‘profile’ on candidates based on their browsing history and job search. With this gathered information, featured content is then displayed to site visitors in the form of employee stories, blogs, relevant jobs. A careers site featuring AI can thus enhance the candidate experience, customising it to the site visitors’ needs and interests. Read Vodafone’s case study here.Want to find out more? Watch our Account Director David Johnston talk more about the topic of AI and how you can use it to attract top talent. Similarly, have a look at our client SNC-Lavalin to see how they have successfully implemented AI into their careers site and check out their case study here.   Maximise the power of AI on your careers site with Attrax Are you interested in how you can incorporate AI into your careers site to create an unrivalled experience for candidates? We have been implementing AI technology for a variety of clients including Travis Perkins plc and Mitchells & Butlers plc, for many years. Request a demo today.

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Warren Davidson

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Warren Davidson

Warren Davidson

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Warren Davidson

Why is it vital that your careers site is mobile-friendly?

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Blogs

Content Type

Blogs

** DEFAULT postresults.publishdate - en-GB **

1/23/2020

Summary

In 2019 the number of job searches from a mobile device reached an all-time high of 1 billion per month. With more people than ever conducting their job searches from tablets and smartphones, it’s vital that your careers site is optimised for these mobile devices. Imagine you’re window shopping - a poor window display won’t entice you to enter the shop and browse the products, particularly if you’ve just walked past a high-quality display with superior features. Which is why you need a careers site that is responsive and stands out, after all, 35% of job seekers would prefer to apply for jobs via their mobile devices. Let’s delve into why a mobile-friendly careers site is crucial to attract candidates and convert them into applicants. Job searches from mobiles are on the rise The World Advertising Research Center (WARC) estimates that by 2025 smartphones will be the sole device that 72.6% people use to search the internet. Further to this, the 20s marks a significant time in recruitment history where all job seekers who are leaving education to enter the job market are digital natives. This cohort of workers, also referred to as Generation Z, are younger than the internet itself, meaning they haven’t had to teach themselves the basics of digital - it’s more like a second language to them. These digital natives grew up tapping smartphones and learnt to swipe before they could speak so it is no surprise that the majority favour searching the internet using mobile devices over desktop. But if you want this generations, and all those that preceded, to apply for jobs on your careers site you need to simplify the process and make it easy for them. You’ll enhance your candidate experience A responsive design makes for a better candidate experience. Glassdoor’s Job & Hiring Trends for 2020 report found that only 22% of applications started on mobile devices are completed compared to 47% on desktop. Also, these mobile applications were found to take 4.6 minutes longer to complete and while that’s not an earth-shattering difference, in our fast-paced society it’s enough to cause candidates to abandon. This raises the question: Is your careers site responsive? Simplifying the process The load-time of jobs on your careers site – or ATS if that’s where your jobs are hosted – is the first step that will influence your candidates’ experience. Your jobs may be loading slowly on mobile devices because of large media files, bulky code and generally a page that is not optimised for mobile searches. If a candidate does stick out the wait and arrives on a page that doesn’t fit their mobile device screen, chances are they’ll exit your job page immediately. To view how your jobs page appears on the most-used mobile devices use the responsinator tool. Now, say that a few candidates have remained on your page and navigated through the unresponsive design to find a job they want to apply for but are faced with a multi-step application process. Having candidates create an account on your system before they can enter their details is a sure way to drive up your abandonment rate up but there are many ways that you can optimise the process for candidates. Optimising the process Firstly, having a dedicated careers site - like the one that we designed for Vodafone – allows you to use AI and show candidates content that is related to the jobs they’re viewing. Using Attrax's careers site system you can also personalise the content that you show job seekers. If a user has landed on a job located in the East Midlands, you can customise the content on your site to show them roles located nearby and thereby provide a superior candidate experience. Now you have candidates increasing the time they spend on your careers site you must help them convert. Functions like the ‘one click-apply’ allow candidates to apply for a job in under two minutes. But if a user chooses to exit your site before they have reached this stage, does that means you’ve missed your chance to capture this information? No. You can choose pop ups to appear when site visitors exit the page and these will prompt the candidate to fill in their details before they leave. While this is not an immediate conversion, you now have the information you need to contact and help them through the application process and have therefore built up your talent pipeline. Other Attrax features which can help you develop your talent pipeline are ‘upload later’ and ‘cloud CV picker’. The former lets candidates apply for jobs on the go and then upload their CV later once prompted by an email containing a link to do so and the latter allows individuals to upload their CV from a cloud storage such as Dropbox. For more insight into what makes a careers site great read part two of our eBook series - Features and functionality of a market-leading careers website. Are you interested in more Attrax features? Powered by AI, our award-winning careers site system – Attrax – provides a seamless application for candidates and ensures that your jobs are visible in Google. If you’d like to hear more about how Attrax can help you convert visitors into high-quality job applicants, get in touch.

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Lucy Dawson

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Lucy Dawson

Lucy Dawson

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Lucy Dawson