Features&Functionality

Video: how do you target your most valuable candidates?
Video: how do you target your most valuable candidates?

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Videos

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Blogs

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11/20/2020

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Many talent acquisition professionals are still having to use a long ATS application process to filter applications, which is outdated.   Automation, AI and content can help candidates decide whether they are right for the job and company. No-one wants to waste time applying for jobs that just aren’t suitable!View our video to find out how Attrax provides you with the tools to target only the most valuable candidates:Interested? Request a demo Why Attrax Our ATS integration makes your attraction marketing measurable and your jobs visible on Google. Attrax comes optimised for all search engines and aggregators including Google for Jobs. Attrax is the industry-leading careers site system which converts site visitors into high-quality job applicants. Fully SaaS, Attrax is powered by the latest AI to deliver an outstanding and relevant talent experience, personalised employer branding and a strong conversion of candidates into the ATS.Don't miss the success stories of our latest Attrax strategic partners:Mitchells & ButlersSNC-LavalinAdmiralVodafoneHarrodsTravis PerkinsWickes If you're feeling inspired, why not talk to our Sales Team for more insights?Request a demo here.

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Beatrice Caldarella

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Beatrice Caldarella

Beatrice Caldarella

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Beatrice Caldarella

Video: how many candidates abandon your application process?
Video: how many candidates abandon your application process?

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Videos

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Blogs

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11/20/2020

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Many organisations use a login to apply feature at the start of the application process. This login results in 40-60% of applications being abandoned. The candidate application process should reflect the type of role and volume of applications expected. Using job-category specific application forms instead of a login to apply creates a more user-friendly experience. View our video to find out how Attrax improves your candidate journey and increases the number of your top applicants:Interested? Request a demo Why Attrax Our ATS integration makes your attraction marketing measurable and your jobs visible on Google. Attrax comes optimised for all search engines and aggregators including Google for Jobs. Attrax is the industry-leading careers site system which converts site visitors into high-quality job applicants. Fully SaaS, Attrax is powered by the latest AI to deliver an outstanding and relevant talent experience, personalised employer branding and a strong conversion of candidates into the ATS.Don't miss the success stories of our latest Attrax strategic partners:Mitchells & ButlersSNC-LavalinAdmiralVodafoneHarrodsTravis PerkinsWickes If you're feeling inspired, why not talk to our Sales Team for more insights?Request a demo here.

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Beatrice Caldarella

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Beatrice Caldarella

Beatrice Caldarella

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Beatrice Caldarella

How a positive candidate experience can increase your conversion rate
How a positive candidate experience can reduce abandoned applications

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Blogs

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Blogs

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8/27/2020

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For job seekers, the process of applying for roles can be time-consuming. For employers, a lengthy application process can lead to candidates abandoning their applications, thus reducing the level of top talent employers have the opportunity of choosing from. Abandoned applications may suggest a poor candidate experience, which in turn can damage the employer brand and reputation as applicants are less likely to recommend the company to others. Read one of our previous blogs on this topic.Poor candidate experience can be caused by a lack of integration between your ATS and your careers site. Many careers sites that are not integrated with their ATS’ use a standard “log-in to apply” model, which requires candidates to create an account before starting their application. On the other hand, directly integrating your ATS with your careers site can resolve this issue by simplifying the application process. This is where applicants simply give their email address at the start of an application. If the candidate were to then abandon their application, an automated email would be sent to remind the candidate to complete their application. Much like in the e-commerce world where you’d get an email reminder if you left something in your virtual basket without checking out. How can Attrax help you increase your application conversion rate?Attrax provides seamless integration with your ATS, simplifying the way site visitors apply to your job roles. Through integrating the ATS with your careers site, the candidate experience is not only improved but the application conversion rate can increase by 50%.Want to find out more? Watch our Account Director David Johnston explain how you can lower the rate of abandoned applications on your careers site, with examples from our clients SNC-Lavalin and Mitchells & Butlers.                                             Reduce the rate of abandoned applications with Attrax Are you interested in a careers site system seamlessly integrating with your ATS? Read our client case studies for successful examples or request a demo to learn more.

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Beatrice Caldarella

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Beatrice Caldarella

Beatrice Caldarella

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Beatrice Caldarella

How to leverage AI to attract and engage top talent
How to leverage AI to attract and engage top talent

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Blogs

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Blogs

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8/20/2020

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To engage top talent with your company it is important to make your employer brand the focal point of what all candidates view and interact with. Your careers site is thus your most important advertising source.How can you ensure you are attracting and engaging the most valuable candidates?The answer: AI.Attrax leverages AI to provide a positive and relevant candidate experience by profiling users and tailoring content on your careers site towards them. For example, Vodafone’s careers site starts by building up a ‘profile’ on candidates based on their browsing history and job search. With this gathered information, featured content is then displayed to site visitors in the form of employee stories, blogs, relevant jobs. A careers site featuring AI can thus enhance the candidate experience, customising it to the site visitors’ needs and interests. Read Vodafone’s case study here.Want to find out more? Watch our Account Director David Johnston talk more about the topic of AI and how you can use it to attract top talent. Similarly, have a look at our client SNC-Lavalin to see how they have successfully implemented AI into their careers site and check out their case study here.   Maximise the power of AI on your careers site with Attrax Are you interested in how you can incorporate AI into your careers site to create an unrivalled experience for candidates? We have been implementing AI technology for a variety of clients including Travis Perkins plc and Mitchells & Butlers plc, for many years. Request a demo today.

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Beatrice Caldarella

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Beatrice Caldarella

Beatrice Caldarella

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Beatrice Caldarella

Why is it vital that your careers site is mobile-friendly?

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Blogs

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Blogs

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1/23/2020

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In 2019 the number of job searches from a mobile device reached an all-time high of 1 billion per month. With more people than ever conducting their job searches from tablets and smartphones, it’s vital that your careers site is optimised for these mobile devices. Imagine you’re window shopping - a poor window display won’t entice you to enter the shop and browse the products, particularly if you’ve just walked past a high-quality display with superior features. Which is why you need a careers site that is responsive and stands out, after all, 35% of job seekers would prefer to apply for jobs via their mobile devices. Let’s delve into why a mobile-friendly careers site is crucial to attract candidates and convert them into applicants. Job searches from mobiles are on the rise The World Advertising Research Center (WARC) estimates that by 2025 smartphones will be the sole device that 72.6% people use to search the internet. Further to this, the 20s marks a significant time in recruitment history where all job seekers who are leaving education to enter the job market are digital natives. This cohort of workers, also referred to as Generation Z, are younger than the internet itself, meaning they haven’t had to teach themselves the basics of digital - it’s more like a second language to them. These digital natives grew up tapping smartphones and learnt to swipe before they could speak so it is no surprise that the majority favour searching the internet using mobile devices over desktop. But if you want this generations, and all those that preceded, to apply for jobs on your careers site you need to simplify the process and make it easy for them. You’ll enhance your candidate experience A responsive design makes for a better candidate experience. Glassdoor’s Job & Hiring Trends for 2020 report found that only 22% of applications started on mobile devices are completed compared to 47% on desktop. Also, these mobile applications were found to take 4.6 minutes longer to complete and while that’s not an earth-shattering difference, in our fast-paced society it’s enough to cause candidates to abandon. This raises the question: Is your careers site responsive? Simplifying the process The load-time of jobs on your careers site – or ATS if that’s where your jobs are hosted – is the first step that will influence your candidates’ experience. Your jobs may be loading slowly on mobile devices because of large media files, bulky code and generally a page that is not optimised for mobile searches. If a candidate does stick out the wait and arrives on a page that doesn’t fit their mobile device screen, chances are they’ll exit your job page immediately. To view how your jobs page appears on the most-used mobile devices use the responsinator tool. Now, say that a few candidates have remained on your page and navigated through the unresponsive design to find a job they want to apply for but are faced with a multi-step application process. Having candidates create an account on your system before they can enter their details is a sure way to drive up your abandonment rate up but there are many ways that you can optimise the process for candidates. Optimising the process Firstly, having a dedicated careers site - like the one that we designed for Vodafone – allows you to use AI and show candidates content that is related to the jobs they’re viewing. Using Attrax's careers site system you can also personalise the content that you show job seekers. If a user has landed on a job located in the East Midlands, you can customise the content on your site to show them roles located nearby and thereby provide a superior candidate experience. Now you have candidates increasing the time they spend on your careers site you must help them convert. Functions like the ‘one click-apply’ allow candidates to apply for a job in under two minutes. But if a user chooses to exit your site before they have reached this stage, does that means you’ve missed your chance to capture this information? No. You can choose pop ups to appear when site visitors exit the page and these will prompt the candidate to fill in their details before they leave. While this is not an immediate conversion, you now have the information you need to contact and help them through the application process and have therefore built up your talent pipeline. Other Attrax features which can help you develop your talent pipeline are ‘upload later’ and ‘cloud CV picker’. The former lets candidates apply for jobs on the go and then upload their CV later once prompted by an email containing a link to do so and the latter allows individuals to upload their CV from a cloud storage such as Dropbox. For more insight into what makes a careers site great read part two of our eBook series - Features and functionality of a market-leading careers website. Are you interested in more Attrax features? Powered by AI, our award-winning careers site system – Attrax – provides a seamless application for candidates and ensures that your jobs are visible in Google. If you’d like to hear more about how Attrax can help you convert visitors into high-quality job applicants, get in touch.

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Lucy Dawson

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Lucy Dawson

Lucy Dawson

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Lucy Dawson

The art of geotargeting: how to target candidates the right way

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Blogs

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Blogs

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6/26/2018

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How can you be sure that your marketing is targeting the right people? Not only is this a huge question for marketers, but for recruiters, too. In an industry where finding the right job can depend massively on location- and making the dream hire can depend on how widely you advertise it- it can sometimes be a struggle to know whether the jobs you’re putting live, the posts that you’re scheduling on social media- and increasingly, the banners that you’re creating for your careers site- are appearing to and engaging the right audience. With Internet marketing budgets growing at their lowest rate since 2015, companies need to be smart about how they advertise their vacancies if they want their work to have the same impact as previously. Enter geotargeting. Location-based technology is opening up whole new avenues for marketers, allowing people to control what information is shown to which candidates or viewers depending on their location- whether that’s defined by country, county or post code. If you really want to, it can even be done by ‘geo-fencing’, which uses a phone’s GPS signal to target their location. Though geo-targeting has long been a feature for certain social media platforms- such as Facebook, which allows you to tailor who sees certain advertisements or promotions according to a vast range of filters based on the data that Facebook holds on its users- it’s also starting to make the leap to careers sites, allowing in-house resourcers to set up campaigns which are much more likely to appeal to a certain audience- or target people near to the location of a new vacancy. By doing so, you’ll likely get a much higher level of relevant, useful applications. Though it’s a relatively new piece of functionality, it’s an invaluable extra to have on your website if you’re hoping to attract a high quality of applicant- or one that's highly specific to an area. These days, it's not just about hiring space on peoples' websites or targeting them on social media: it can be done from the comfort of your own careers or recruitment website. How can you make the most out of geotargeting? A good place to start would be to experiment with different languages. Match the page- or banner- language to that of the country that you’ll be targeting, as well as converting the salary to the right currency, if you have it. The great thing about geo-targeting is that you’re essentially running several different campaigns in several different countries, so you have room to experiment with images, and text, which you can change or tailor to see what works. It also helps if the wording and imagery that you use on your banners are the same as the ones you use on social media.  What are we doing about it? We’re always up for any new features that will enable our clients to better attract and engage candidates, and this is no different. Our award-winning careers site system allowes you to target the right candidates as an integral part of your marketing strategy. It’s time to get experimenting.  Take the next step with Attrax Find out how to attract candidates with a careers site as well as a great marketing strategy - view our client's careers sites here. Or request a demo to see it in action.

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