Blogs

IHRA 2020: shortlist announced
In-house Recruitment Awards 2020: shortlist announced

** DEFAULT postresults.teaserlabel - en-GB **

Blogs

** DEFAULT postresults.contenttypelabel - en-GB **

Blogs

** DEFAULT postresults.publishdate - en-GB **

10/5/2020

** DEFAULT postresults.summarylabel - en-GB **

The In-house Recruitment Awards is one of the most eagerly awaited events in the recruitment year and today they finally unveiled their shortlisted picks, ahead of a virtual ceremony in December.At Attrax, we’ve been rubbing our hands over this for months, and now all that waiting is paying off: we’re delighted to announce that our client Mitchells & Butlers has been shortlisted in the category ‘Career Site’.This is fantastic news, a testament to our hard work, passion and results even in a year of industry reform. At Attrax, we are all looking forward with crossed fingers to 10th December, when they’ll announce the winners with a virtual ceremony.Congratulations to everyone who has been shortlisted!Take a look at the official In-House Recruitment Awards 2020 shortlist here. Why Attrax Our multiple award-winning careers site system converts site visitors into high-quality job applicants. Attrax is built to maximise the visibility of your jobs both on Google and on your careers site system. Fully SaaS, Attrax is powered by the latest AI to deliver an outstanding and relevant talent experience, personalised employer branding and a strong conversion of candidates into the ATS. Want to see how a careers site system supports your talent acquisition objectives? Request a demo. 

** DEFAULT postresults.teaserlabel - en-GB **

Explore
Beatrice Caldarella

by

Beatrice Caldarella

Beatrice Caldarella

by

Beatrice Caldarella

Search engine optimisation for recruitment is on the rise. Are you ready?
Search engine optimisation for careers sites is on the rise. Are you ready?

** DEFAULT postresults.teaserlabel - en-GB **

Blogs

** DEFAULT postresults.contenttypelabel - en-GB **

Blogs

** DEFAULT postresults.publishdate - en-GB **

9/10/2020

** DEFAULT postresults.summarylabel - en-GB **

According to Google Trends, in the last year searches for the term SEO – search engine optimisation – in the UK have shot up by 106% and this upward trend has been propelled further by coronavirus as talent attraction teams look for more cost effective ways to get results and job board spend continues to decline. But what does this mean for your talent attraction strategy? The hub of your talent attraction strategy Before the pandemic, the job market was predominantly candidate-driven which meant one of the biggest challenges for employers was attracting the best talent and converting them into applicants. To reach these prospective employees a critical part of the answer was to host your vacancies on a careers site – the hub of your talent attraction strategy. Now in a candidate rich market, the role of your careers site has become more important than ever because it enables companies to target the most valuable candidates. But to be effective it must be easy for the candidate to find your jobs and SEO is an essential part of achieving this. What do we mean by SEO?  With search engine optimisation for recruitment on the rise, it’s essential that your careers site is Google friendly. This means creating a clickable job title, writing great jobs adverts, making sure your site is integrated with your ATS and ensuring that your jobs are visible to Google.  The best careers websites also have great blog content and of course optimising your metadata (page titles and descriptions) and creating a simplified site structure will boost your careers site’s visibility in Google. This all helps to generate better quality candidates.And don’t forget that SEO and content marketing work hand in hand. For your SEO strategy to have the maximum impact, you need a content plan that supports your goals and drives job application conversions. This means when writing blogs, you need a strong mixture of internal and external links to boost the ranking power of your careers site. And, since link building isn’t going anywhere – 92% of marketers agree it will still be a critical component in Google’s algorithm in five years – it needs to be constantly monitored. The candidate experience  A candidate’s interaction with your brand - right from the point they land on your careers site up until their first day of work - defines their candidate experience. Meaning that if they arrive at a site that is outdated, with poor job descriptions and are required to fill in several pages of information to apply for a job, this creates a poor and lasting memory. Not to mention the fact that a lengthy application process will deter applicants from submitting and drive up your abandoned application rate. Active jobseekersNow consider a superior candidate experience, where the applicant lands on a job on the careers site and from that very first stage the process is personalised. Your AI-powered site displays related jobs in the sidebar and suggests relevant content they might be interested in. This experience draws the candidate in and engages them with your brand, encouraging them to seamlessly navigate through your blogs and company value pages until they decide you’re the right company for them. When it’s time for them to hit apply all it takes is a slick apply process, removing the time-consuming task of creating an account.Passive candidatesNext to consider are those passive candidates who have engaged with your brand but haven’t applied for a role. Surely, they click off your site and you’ve no way of reaching out to them with future job roles? Thankfully, that doesn’t have to be the case. Read part two of our eBook to find more about the “Features and functionality of a career site system” and how they can be utilised to encourage a passive candidate to engage and convert into an applicant.Post Covid-19 passive candidatesThe ‘new normal’ requires a third classification of candidates in the job market - Post Covid-19 passive. What distinguishes these from the former pool is their reluctance to leave their job and put their job security on the line to find a new role. These candidates will still be scanning job advertisements in Google but attracting them to your careers site and engaging will be trickier. Therefore, having a solid SEO strategy is more important than ever since it will ensure your jobs are visible in Google and once candidates land on your careers site they’ll be met with a positive candidate experience.Having said that, in the post Covid-19 the majority of candidates will be active, so you need to create an SEO plan which enables you to identify and target high-quality candidates. Integrating a recruitment chatbot and developing your brand identity are both great places to start. Attrax are here to help Over the past two decades, we have delivered some very exciting careers sites, working closely with our clients to design  sites that reflect their brand and increase their application conversion rate. Take a look at how we used our award-winning careers site system to drive down Vodafone’s time to apply and enhanced Harrods' digital employer brand.Want to see how a careers site system supports your talent acquisition objectives? Request a demo. 

** DEFAULT postresults.teaserlabel - en-GB **

Explore
Wickes' careers site goes live: Doing it right

** DEFAULT postresults.teaserlabel - en-GB **

Blogs

** DEFAULT postresults.contenttypelabel - en-GB **

Blogs

** DEFAULT postresults.publishdate - en-GB **

9/3/2020

** DEFAULT postresults.summarylabel - en-GB **

Established in 1972, Wickes has grown to become a market leader in building supplies, with 250+ stores throughout the UK and over 7000 employees. Their innovative multi-channel business model allows them to expand year on year and create the best possible service for their clients and customers.  Their growth mindset does not stop there, they take pride in employee development, attracting and nurturing the very best talent, helping drive engagement and creating a better workplace. Their new and improved careers site is a testament to that.   The aim for Wickes’ new careers site was to give them back the freedom to manage content and to provide an authentic application journey which really reflected their ‘winning behaviours’. Wickes wanted the application process to be as easy and streamlined as possible, which is why they chose Attrax.  To support these needs, Attrax provided a ‘Jobs near me’ feature which optimises Google for jobs APIs, making it easier and quicker for candidates to search for vacancies in their local area; if candidates are unable to find jobs in this way, they can quickly set up a job alert, notifying them when there are new postings. Attrax also set up a #LifewithWickes function to provide candidates with more information on what it is like working for Wickes, who Wickes are and to show the variety of people who work there. Furthermore, Wickes can now change and develop their careers site through the content management system (CMS) Attrax provides, giving them the freedom and control they desire to create an ever more personalised candidate experience.  Attrax are very proud to announce the successful launch of the new Wickes careers site. Interested in seeing the result? Head over to the Wickes site to see it in action. Want to learn more about Attrax? Feel free to request a demo or alternatively, read our range of successful client stories.

** DEFAULT postresults.teaserlabel - en-GB **

Explore
Beatrice Caldarella

by

Beatrice Caldarella

Beatrice Caldarella

by

Beatrice Caldarella

How a positive candidate experience can increase your conversion rate
How a positive candidate experience can reduce abandoned applications

** DEFAULT postresults.teaserlabel - en-GB **

Blogs

** DEFAULT postresults.contenttypelabel - en-GB **

Blogs

** DEFAULT postresults.publishdate - en-GB **

8/27/2020

** DEFAULT postresults.summarylabel - en-GB **

For job seekers, the process of applying for roles can be time-consuming. For employers, a lengthy application process can lead to candidates abandoning their applications, thus reducing the level of top talent employers have the opportunity of choosing from. Abandoned applications may suggest a poor candidate experience, which in turn can damage the employer brand and reputation as applicants are less likely to recommend the company to others. Read one of our previous blogs on this topic.Poor candidate experience can be caused by a lack of integration between your ATS and your careers site. Many careers sites that are not integrated with their ATS’ use a standard “log-in to apply” model, which requires candidates to create an account before starting their application. On the other hand, directly integrating your ATS with your careers site can resolve this issue by simplifying the application process. This is where applicants simply give their email address at the start of an application. If the candidate were to then abandon their application, an automated email would be sent to remind the candidate to complete their application. Much like in the e-commerce world where you’d get an email reminder if you left something in your virtual basket without checking out. How can Attrax help you increase your application conversion rate?Attrax provides seamless integration with your ATS, simplifying the way site visitors apply to your job roles. Through integrating the ATS with your careers site, the candidate experience is not only improved but the application conversion rate can increase by 50%.Want to find out more? Watch our Account Director David Johnston explain how you can lower the rate of abandoned applications on your careers site, with examples from our clients SNC-Lavalin and Mitchells & Butlers.                                             Reduce the rate of abandoned applications with Attrax Are you interested in a careers site system seamlessly integrating with your ATS? Read our client case studies for successful examples or request a demo to learn more.

** DEFAULT postresults.teaserlabel - en-GB **

Explore
Beatrice Caldarella

by

Beatrice Caldarella

Beatrice Caldarella

by

Beatrice Caldarella

How to leverage AI to attract and engage top talent
How to leverage AI to attract and engage top talent

** DEFAULT postresults.teaserlabel - en-GB **

Blogs

** DEFAULT postresults.contenttypelabel - en-GB **

Blogs

** DEFAULT postresults.publishdate - en-GB **

8/20/2020

** DEFAULT postresults.summarylabel - en-GB **

To engage top talent with your company it is important to make your employer brand the focal point of what all candidates view and interact with. Your careers site is thus your most important advertising source.How can you ensure you are attracting and engaging the most valuable candidates?The answer: AI.Attrax leverages AI to provide a positive and relevant candidate experience by profiling users and tailoring content on your careers site towards them. For example, Vodafone’s careers site starts by building up a ‘profile’ on candidates based on their browsing history and job search. With this gathered information, featured content is then displayed to site visitors in the form of employee stories, blogs, relevant jobs. A careers site featuring AI can thus enhance the candidate experience, customising it to the site visitors’ needs and interests. Read Vodafone’s case study here.Want to find out more? Watch our Account Director David Johnston talk more about the topic of AI and how you can use it to attract top talent. Similarly, have a look at our client SNC-Lavalin to see how they have successfully implemented AI into their careers site and check out their case study here.   Maximise the power of AI on your careers site with Attrax Are you interested in how you can incorporate AI into your careers site to create an unrivalled experience for candidates? We have been implementing AI technology for a variety of clients including Travis Perkins plc and Mitchells & Butlers plc, for many years. Request a demo today.

** DEFAULT postresults.teaserlabel - en-GB **

Explore
Beatrice Caldarella

by

Beatrice Caldarella

Beatrice Caldarella

by

Beatrice Caldarella

Taking the "stage" at TA Global Gathering
Taking the "stage" at TA Global Gathering

** DEFAULT postresults.teaserlabel - en-GB **

Blogs

** DEFAULT postresults.contenttypelabel - en-GB **

Blogs

** DEFAULT postresults.publishdate - en-GB **

7/8/2020

** DEFAULT postresults.summarylabel - en-GB **

This morning it was all hands on the pump for Attrax as we took part in the first edition of TA Global Gathering, a virtual experience that provides insight and education from some of the brightest minds in TA, as well as connecting the industry through the sharing of ideas and experiences. James Saunders, Attrax CEO, hosted a well-attended session on how to build a business case for a careers site system. Using James' words: "Careers sites are often seen as time-consuming and resource-intensive creative projects. Because of this, it can fall down the list of priorities. However a great careers site has increased importance in a post pandemic world and can align with your strategic objectives. Move your thinking away from a careers site project to a careers site system, which continuously evolves and supports objectives. This can be much simpler than you might think. Based on part 1 of our our eBook series and with practical recommendations from TA experts working at IBM, IQVIA and Mitchells & Butlers, this session will give you all the information and context you need to create a successful business case for a careers site system." In case you missed James' session this morning - or if you'd like to watch it again - please enjoy the recording below:  This presentation is based on our eBook "The value of your careers site - building the business case". Please feel free to download it. Why Attrax Our multiple award-winning careers site system converts site visitors into high-quality job applicants. Attrax is built to maximise the visibility of your jobs both on Google and on your careers site system. Fully SaaS, Attrax is powered by the latest AI to deliver an outstanding and relevant talent experience, personalised employer branding and a strong conversion of candidates into the ATS.  Want to see how a careers site system supports your talent acquisition objectives? Request a demo. 

** DEFAULT postresults.teaserlabel - en-GB **

Explore
Beatrice Caldarella

by

Beatrice Caldarella

Beatrice Caldarella

by

Beatrice Caldarella

Attrax achieves top industry standard with ISO 9001 and 27001 accreditations
Attrax achieves top industry standard with ISO 9001 and 27001 accreditations

** DEFAULT postresults.teaserlabel - en-GB **

Blogs

** DEFAULT postresults.contenttypelabel - en-GB **

Blogs

** DEFAULT postresults.publishdate - en-GB **

5/7/2020

** DEFAULT postresults.summarylabel - en-GB **

Attrax is proud to announce we have achieved ISO 9001 and 27001 certifications, the world’s most rigorous standards for information security and quality management systems.Let’s look at what the accreditations mean for Attrax and our clients in more detail; ISO 9001 standard is all about our quality management system. We measure and monitor clients’ satisfaction and that all our internal processes interact with each other in harmony. We have organised and optimised these processes for a fast delivery of our projects. ISO 27001 standard regards our information security management. This means that we keep clients’ data safe and have a solid resilience plan should any internal or external threats arise. With stringent process security and information management across the whole organisation, we have an ongoing commitment to protect our clients’ data, and their candidates’ data. It is Attrax’s commitment to always find the better way (our internal motto), this is what pushed us to make the strategic decision to become a globally accredited business by gaining the well-regarded ISO 9001 and 27001 standards.Phil Jones, Attrax CTO commented after the accreditation was confirmed: "It’s great to get independent recognition that we’re doing things the right way to meet our client’s needs”.Attrax has gained the double ISO certifications following an extensive audit of its information security and quality management system, which underpins any Attrax operations. Attrax are here to help Our multiple award-winning careers site system converts site visitors into high-quality job applicants. Attrax is built to maximise the visibility of your jobs both on Google and on your careers site system. Fully SaaS, Attrax is powered by the latest AI to deliver an outstanding and relevant talent experience, personalised employer branding and a strong conversion of candidates into the ATS.  Want to see how a careers site system supports your talent acquisition objectives? Request a demo. 

** DEFAULT postresults.teaserlabel - en-GB **

Explore
Beatrice Caldarella

by

Beatrice Caldarella

Beatrice Caldarella

by

Beatrice Caldarella

Attrax and RoboRecruiter Announce Strategic Partnership
Attrax and RoboRecruiter announce strategic partnership

** DEFAULT postresults.teaserlabel - en-GB **

Blogs

** DEFAULT postresults.contenttypelabel - en-GB **

Blogs

** DEFAULT postresults.publishdate - en-GB **

4/16/2020

** DEFAULT postresults.summarylabel - en-GB **

Introducing a global partnership to help organisations adjust to new recruitment needs Attrax and RoboRecruiter are pleased to announce they have entered into a global strategic partnership, combining Attrax’s award-winning careers site system with RoboRecruiter’s next-generation automated engagement for recruiters, candidates and employers.With the talent acquisition industry being so impacted by the global Covid-19 pandemic in the past weeks, organisations are now recognising the importance of being able to quickly react to their new recruitment needs and ensure the quality of the applications they receive. The Attrax-RoboRecruiter partnership brings together deeply attuned skills in talent attraction, candidate engagement and in application conversions to help support clients through these changing times."The Attrax-RoboRecruiter partnership is a powerful combination. RoboRecruiter revolutionises the way in which communication in the recruitment cycle is managed, just like Attrax is a pioneer of careers site systems by being SaaS and using AI to deliver an outstanding and relevant talent experience, personalised employer branding and a strong conversion of candidates into the ATS", said James Saunders, Attrax CEO. "Partnering with Attrax unlocks a wealth of award-winning experience in digitally enhancing the candidate journey. Adding RoboRecruiter’s automated real-time engagement is a significant win-win for our mutual clients and the wider industry.  It has never been more important to ensure talent data doesn’t sit static in the ATS but is activated and up-to-date, so acute and changing hiring needs can be met consistently at scale", said Steve Lewis, RoboRecruiter Global President. The Attrax-RoboRecruiter partnership draws together a market leading careers site system which integrates with a website’s ATS and allows employers to attract the most valuable candidates by letting them self-filter themselves out of the application process with the help of RoboRecruiter’s automated conversations. By real-time screening for position, availability, location, skills/salary, businesses can satisfy their new recruitment needs by guaranteeing a positive candidate experience while also creating a shortlist of qualified candidates; all whilst accelerating the process and cutting significant costs. Find out more about our careers site system here. If you're feeling inspired, why not talk to our Sales Team for more insights?

** DEFAULT postresults.teaserlabel - en-GB **

Explore
Beatrice Caldarella

by

Beatrice Caldarella

Beatrice Caldarella

by

Beatrice Caldarella

Why content marketing remains as powerful as ever

** DEFAULT postresults.teaserlabel - en-GB **

Blogs

** DEFAULT postresults.contenttypelabel - en-GB **

Blogs

** DEFAULT postresults.publishdate - en-GB **

4/9/2020

** DEFAULT postresults.summarylabel - en-GB **

Content was hailed king years ago, and yet it remains atop its throne. Why? Because while it has evolved over time, it continues to support SEO strategies in new and innovative ways.Companies in every industry - recruitment, manufacturing, hospitality and banking - use content to build their brand, generate leads and ultimately drive sales. Here’s the evidence - a recent study showed that the consumption of ‘educational content’ boosted a person’s likelihood of buying from a company by 131%.With this in mind, let’s take a look at the science of content marketing and how it is an effective way of attracting organic traffic to your careers site.Content marketing is one of your strategic pillarsContent marketing is one of the pillars that prop up your overall digital marketing strategy – getting more quality candidates to apply for your jobs. It should then come as no surprise that in 2018, 76% of marketing executives were focused on increasing their company spending on content marketing. Marketing is sometimes thought as an effort to interrupt a consumer and steal their attention, but content marketing is designed to make lasting impressions and lay the foundations for strong relationships with your customers - or candidates in a hiring manager’s case.When done right, it’s extremely effectiveThe reason that ‘educational content’ performs so well is because it provides value. It has become increasingly easy for anyone to purchase a website domain and start distributing content. This has seen the internet become saturated with content, but not all of it is considered useful to people. Additionally, a lot of this content isn’t deemed authoritative by Google and these web pages won’t be ranked highly by the search engine.For your content marketing strategy to be effective, it must contain evergreen content. This is sustainable information that remains relevant to readers because it stands the test of time. Coschedule – an online marketing tool - analysed evergreen content and found that it increased site traffic by 283%. Imagine what this hike in visitors to your careers site would do for your conversion rate.There is a harmonious marriage between content marketing and SEOThe links you use in your content - both internal and external - will increase your page authority and therefore improve your website’s ranking in Google. This illustrates how content can help your SEO strategies, but the relationship goes both ways. There are free SEO tools available that you use to ensure that your content matches what candidates are searching for.For example, if you type “engineering jobs” into Answer the Public the data you get back is presented in an easily-digestible spider diagram - check out the search insights here. It shows us that two common questions people are asking are “What are civil engineering jobs?” and “Will AI take over engineering jobs?”. Using this insight, you can create content that answers popular questions and therefore deliver useful and relevant information. Another free tool is Keywordtool.io. Once you’ve decided the topic of your content you can use this SEO tool to do your keyword research. Say you chose to write about civil engineering, all you have to do is input that word and you have a list of related terms. By including these keywords in your content, you know it specifically targets what candidates are searching for.You can use AI to step up your content marketing strategyIf a candidate was to view an IT Manager role on your careers site you could harness the power of machine learning and show them related content such as a blog on the “Top 5 tips for your IT Manager interview”. Showing your visitors content that is relevant to what they are searching for provides a superior candidate experience because it is personalised.And this isn’t the only way that AI is revolutionising content marketing. Using recruitment chatbots you can answer frequent candidate questions which can help cut through the noise. Say that you’re recruiting HGV drivers on your careers site, it’s common for people to ask if they need their HGV license or if they will receive the training on the job. Using a chatbot is a quick and cost-effective way of delivering information, in this case informing them about your training requirements, and ultimately help candidates self-select themselves out of the application process.It’s a way of getting your message out thereContent marketing is an extremely useful way of getting your message across to candidates. The content on your careers site can educate candidates on your stance on diversity in the workplace, your company values or what you’re doing to give back to your local communities.One reason why content remains a powerful way of delivering this message is because there is an ever-increasing list of content marketing channels. For example, Attrax thought about how we could deliver an important message with a unique spin and the result was our webinar on what makes a market-leading careers site. While webinars are relatively new marketing channels, as are podcasts, the more traditional forms – eBooks, videos and infographics - are still powerful sources to tap into. The ultimate content marketing strategy will use a combination of each and let the different forms complement each other.Let Attrax help you attract top talentCrafting a strong content marketing strategy is just one way of driving quality candidates to your careers site. If you’re interested in how else you can boost your website traffic and build your talent pipeline contact us.See the sites we’ve created for our clients with our award-winning careers site system. Powered by AI and leading the way in the HR tech market, our system delivers unparalleled features and functionality.

** DEFAULT postresults.teaserlabel - en-GB **

Explore
Lucy Dawson

by

Lucy Dawson

Lucy Dawson

by

Lucy Dawson

Attrax client wins at the Onrec Awards 2020

** DEFAULT postresults.teaserlabel - en-GB **

Blogs

** DEFAULT postresults.contenttypelabel - en-GB **

Blogs

** DEFAULT postresults.publishdate - en-GB **

3/6/2020

** DEFAULT postresults.summarylabel - en-GB **

It was all hands to the pump on Thursday 5th March as the best of the recruitment sector took to The Leonardo St Paul's Hotel for the 2020 ONREC Awards to celebrate the success, innovation and most promising campaigns within the industry over the past twelve months.At Attrax, we were particularly excited given that a huge number of our clients had been put forward for an award. Our nominated clients were dominating the category ‘The Best Online Candidate Experience Award’ - 3 out of 5 shortlisted: under Recruiter we had Tradewind Recruitment, Harnham and Quanta while SNC-Lavalin was shortlisted for the Corporate section.   Awards With such a promising start to the evening, we were delighted when our client, Harnham took home an ONREC Award at the end of the night!You can feel our client's enthusiasm here:  Congratulations to all our finalists and to Harnham for their amazing win last night! We’re already looking forward to seeing what this year will bring.

** DEFAULT postresults.teaserlabel - en-GB **

Explore
Beatrice Caldarella

by

Beatrice Caldarella

Beatrice Caldarella

by

Beatrice Caldarella