Attrax insights

IHRA 2020: shortlist announced
In-house Recruitment Awards 2020: shortlist announced

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Blogs

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Blogs

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10/5/2020

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The In-house Recruitment Awards is one of the most eagerly awaited events in the recruitment year and today they finally unveiled their shortlisted picks, ahead of a virtual ceremony in December.At Attrax, we’ve been rubbing our hands over this for months, and now all that waiting is paying off: we’re delighted to announce that our client Mitchells & Butlers has been shortlisted in the category ‘Career Site’.This is fantastic news, a testament to our hard work, passion and results even in a year of industry reform. At Attrax, we are all looking forward with crossed fingers to 10th December, when they’ll announce the winners with a virtual ceremony.Congratulations to everyone who has been shortlisted!Take a look at the official In-House Recruitment Awards 2020 shortlist here. Why Attrax Our multiple award-winning careers site system converts site visitors into high-quality job applicants. Attrax is built to maximise the visibility of your jobs both on Google and on your careers site system. Fully SaaS, Attrax is powered by the latest AI to deliver an outstanding and relevant talent experience, personalised employer branding and a strong conversion of candidates into the ATS. Want to see how a careers site system supports your talent acquisition objectives? Request a demo. 

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Beatrice Caldarella

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Admiral: the journey from good to great
Webinar - Admiral: the journey from good to great

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Infographics

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Blogs

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9/30/2020

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Admiral is the largest insurance provider in the UK and one of Sunday Times’ 25 best big companies to work for in 2020. They wanted to use the latest in HR tech to showcase their evolving employer brand, their people and opportunities through their careers site. Attrax was instrumental in bringing this to life, from building the business case to delivery to day-to-day management. Danielle Jones, Recruitment Team Manager, Ben Moriarty, Recruitment Manager and Attrax’s Account Director David Johnston take you through a journey of a successful careers site rollout – a careers site system suitable to attract the best talent for a company with a forward-thinking approach and strong commitment to diversity and inclusion. The feedback that we have received since the live session finished has been incredible, so we’d like to offer you the chance to access the recording. Attrax is here to help Our multiple award-winning careers site system converts site visitors into high-quality job applicants. Attrax is built to maximise the visibility of your jobs both on Google and on your careers site system. Fully SaaS, Attrax is powered by the latest AI to deliver an outstanding and relevant talent experience, personalised employer branding and a strong conversion of candidates into the ATS.  Want to see how a careers site system supports your talent acquisition objectives? Request a demo. 

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Beatrice Caldarella

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Beatrice Caldarella

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Beatrice Caldarella

Search engine optimisation for recruitment is on the rise. Are you ready?
Search engine optimisation for careers sites is on the rise. Are you ready?

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Blogs

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Blogs

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9/10/2020

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According to Google Trends, in the last year searches for the term SEO – search engine optimisation – in the UK have shot up by 106% and this upward trend has been propelled further by coronavirus as talent attraction teams look for more cost effective ways to get results and job board spend continues to decline. But what does this mean for your talent attraction strategy? The hub of your talent attraction strategy Before the pandemic, the job market was predominantly candidate-driven which meant one of the biggest challenges for employers was attracting the best talent and converting them into applicants. To reach these prospective employees a critical part of the answer was to host your vacancies on a careers site – the hub of your talent attraction strategy. Now in a candidate rich market, the role of your careers site has become more important than ever because it enables companies to target the most valuable candidates. But to be effective it must be easy for the candidate to find your jobs and SEO is an essential part of achieving this. What do we mean by SEO?  With search engine optimisation for recruitment on the rise, it’s essential that your careers site is Google friendly. This means creating a clickable job title, writing great jobs adverts, making sure your site is integrated with your ATS and ensuring that your jobs are visible to Google.  The best careers websites also have great blog content and of course optimising your metadata (page titles and descriptions) and creating a simplified site structure will boost your careers site’s visibility in Google. This all helps to generate better quality candidates.And don’t forget that SEO and content marketing work hand in hand. For your SEO strategy to have the maximum impact, you need a content plan that supports your goals and drives job application conversions. This means when writing blogs, you need a strong mixture of internal and external links to boost the ranking power of your careers site. And, since link building isn’t going anywhere – 92% of marketers agree it will still be a critical component in Google’s algorithm in five years – it needs to be constantly monitored. The candidate experience  A candidate’s interaction with your brand - right from the point they land on your careers site up until their first day of work - defines their candidate experience. Meaning that if they arrive at a site that is outdated, with poor job descriptions and are required to fill in several pages of information to apply for a job, this creates a poor and lasting memory. Not to mention the fact that a lengthy application process will deter applicants from submitting and drive up your abandoned application rate. Active jobseekersNow consider a superior candidate experience, where the applicant lands on a job on the careers site and from that very first stage the process is personalised. Your AI-powered site displays related jobs in the sidebar and suggests relevant content they might be interested in. This experience draws the candidate in and engages them with your brand, encouraging them to seamlessly navigate through your blogs and company value pages until they decide you’re the right company for them. When it’s time for them to hit apply all it takes is a slick apply process, removing the time-consuming task of creating an account.Passive candidatesNext to consider are those passive candidates who have engaged with your brand but haven’t applied for a role. Surely, they click off your site and you’ve no way of reaching out to them with future job roles? Thankfully, that doesn’t have to be the case. Read part two of our eBook to find more about the “Features and functionality of a career site system” and how they can be utilised to encourage a passive candidate to engage and convert into an applicant.Post Covid-19 passive candidatesThe ‘new normal’ requires a third classification of candidates in the job market - Post Covid-19 passive. What distinguishes these from the former pool is their reluctance to leave their job and put their job security on the line to find a new role. These candidates will still be scanning job advertisements in Google but attracting them to your careers site and engaging will be trickier. Therefore, having a solid SEO strategy is more important than ever since it will ensure your jobs are visible in Google and once candidates land on your careers site they’ll be met with a positive candidate experience.Having said that, in the post Covid-19 the majority of candidates will be active, so you need to create an SEO plan which enables you to identify and target high-quality candidates. Integrating a recruitment chatbot and developing your brand identity are both great places to start. Attrax are here to help Over the past two decades, we have delivered some very exciting careers sites, working closely with our clients to design  sites that reflect their brand and increase their application conversion rate. Take a look at how we used our award-winning careers site system to drive down Vodafone’s time to apply and enhanced Harrods' digital employer brand.Want to see how a careers site system supports your talent acquisition objectives? Request a demo. 

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Wickes' careers site goes live: Doing it right

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Blogs

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Blogs

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9/3/2020

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Established in 1972, Wickes has grown to become a market leader in building supplies, with 250+ stores throughout the UK and over 7000 employees. Their innovative multi-channel business model allows them to expand year on year and create the best possible service for their clients and customers.  Their growth mindset does not stop there, they take pride in employee development, attracting and nurturing the very best talent, helping drive engagement and creating a better workplace. Their new and improved careers site is a testament to that.   The aim for Wickes’ new careers site was to give them back the freedom to manage content and to provide an authentic application journey which really reflected their ‘winning behaviours’. Wickes wanted the application process to be as easy and streamlined as possible, which is why they chose Attrax.  To support these needs, Attrax provided a ‘Jobs near me’ feature which optimises Google for jobs APIs, making it easier and quicker for candidates to search for vacancies in their local area; if candidates are unable to find jobs in this way, they can quickly set up a job alert, notifying them when there are new postings. Attrax also set up a #LifewithWickes function to provide candidates with more information on what it is like working for Wickes, who Wickes are and to show the variety of people who work there. Furthermore, Wickes can now change and develop their careers site through the content management system (CMS) Attrax provides, giving them the freedom and control they desire to create an ever more personalised candidate experience.  Attrax are very proud to announce the successful launch of the new Wickes careers site. Interested in seeing the result? Head over to the Wickes site to see it in action. Want to learn more about Attrax? Feel free to request a demo or alternatively, read our range of successful client stories.

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Beatrice Caldarella

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How a positive candidate experience can increase your conversion rate
How a positive candidate experience can reduce abandoned applications

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Blogs

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Blogs

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8/27/2020

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For job seekers, the process of applying for roles can be time-consuming. For employers, a lengthy application process can lead to candidates abandoning their applications, thus reducing the level of top talent employers have the opportunity of choosing from. Abandoned applications may suggest a poor candidate experience, which in turn can damage the employer brand and reputation as applicants are less likely to recommend the company to others. Read one of our previous blogs on this topic.Poor candidate experience can be caused by a lack of integration between your ATS and your careers site. Many careers sites that are not integrated with their ATS’ use a standard “log-in to apply” model, which requires candidates to create an account before starting their application. On the other hand, directly integrating your ATS with your careers site can resolve this issue by simplifying the application process. This is where applicants simply give their email address at the start of an application. If the candidate were to then abandon their application, an automated email would be sent to remind the candidate to complete their application. Much like in the e-commerce world where you’d get an email reminder if you left something in your virtual basket without checking out. How can Attrax help you increase your application conversion rate?Attrax provides seamless integration with your ATS, simplifying the way site visitors apply to your job roles. Through integrating the ATS with your careers site, the candidate experience is not only improved but the application conversion rate can increase by 50%.Want to find out more? Watch our Account Director David Johnston explain how you can lower the rate of abandoned applications on your careers site, with examples from our clients SNC-Lavalin and Mitchells & Butlers.                                             Reduce the rate of abandoned applications with Attrax Are you interested in a careers site system seamlessly integrating with your ATS? Read our client case studies for successful examples or request a demo to learn more.

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How to leverage AI to attract and engage top talent
How to leverage AI to attract and engage top talent

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Blogs

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Blogs

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8/20/2020

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To engage top talent with your company it is important to make your employer brand the focal point of what all candidates view and interact with. Your careers site is thus your most important advertising source.How can you ensure you are attracting and engaging the most valuable candidates?The answer: AI.Attrax leverages AI to provide a positive and relevant candidate experience by profiling users and tailoring content on your careers site towards them. For example, Vodafone’s careers site starts by building up a ‘profile’ on candidates based on their browsing history and job search. With this gathered information, featured content is then displayed to site visitors in the form of employee stories, blogs, relevant jobs. A careers site featuring AI can thus enhance the candidate experience, customising it to the site visitors’ needs and interests. Read Vodafone’s case study here.Want to find out more? Watch our Account Director David Johnston talk more about the topic of AI and how you can use it to attract top talent. Similarly, have a look at our client SNC-Lavalin to see how they have successfully implemented AI into their careers site and check out their case study here.   Maximise the power of AI on your careers site with Attrax Are you interested in how you can incorporate AI into your careers site to create an unrivalled experience for candidates? We have been implementing AI technology for a variety of clients including Travis Perkins plc and Mitchells & Butlers plc, for many years. Request a demo today.

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Beatrice Caldarella

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Beatrice Caldarella

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Beatrice Caldarella

How careers sites can transform talent acquisition post Covid-19
How careers sites can transform talent acquisition post Covid-19

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Blogs

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Blogs

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7/25/2020

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We are halfway through 2020 - what a year this has been! Now is the time to plan for the new post pandemic world we’re moving into.This webinar explores how in-house teams are adjusting and optimising their talent acquisition strategy: where to invest, what processes to review and how HR technologies can help reduce costs, whilst attracting the most valuable talent. Now more than ever talent acquisition needs to be strategic; your careers site is a strategic piece of HR technology and not just a creative asset. Attrax’s David Johnston hosted a live session with James Edwards, Digital Attraction Manager at Mitchells & Butlers plc. The feedback that we have received since the live session finished has been incredible, so we’d like to offer you the chance to access the recording where we discuss how careers sites can help you engage and filter the most valuable candidates, reduce your Indeed, LinkedIn, agency and job board spend and deliver value with measurable results.  Attrax is here to help Our multiple award-winning careers site system converts site visitors into high-quality job applicants. Attrax is built to maximise the visibility of your jobs both on Google and on your careers site system. Fully SaaS, Attrax is powered by the latest AI to deliver an outstanding and relevant talent experience, personalised employer branding and a strong conversion of candidates into the ATS.  Want to see how a careers site system supports your talent acquisition objectives? Request a demo. 

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Beatrice Caldarella

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Beatrice Caldarella

Beatrice Caldarella

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Beatrice Caldarella

eBook: Features of a market-leading careers website
eBook: Features and functionality of a careers site system

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eBooks

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Resources

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7/23/2020

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"Everyone agrees that a great careers site is the difference between success and failure, filling the role or not.This is particularly important in a post Covid-19 world where there are more eyes on your employer brand, increased numbers of candidates and the most valuable candidates are more difficult to find.How do you make it happen in large complex organisations with multiple stakeholders who perhaps don’t get it? This eBook series is just what you need to make it happen!”James Saunders, CEO, Attrax Investing in a new careers site that will deliver the best quality candidates can seem like a daunting task. Multiple business stakeholders and fast-moving technology are just some of the complications employers have been facing for a very long time.The recent Covid-19 global pandemic leaves talent acquisition departments with quite a change: many sectors are no longer a candidate-driven market and there could be an abundance of active candidates looking for their next role. In other markets, candidates will be harder to find than they ever were. The real challenge lays in finding the most valuable candidates, irrespective of the role, engaging them and filtering their applications from the rest.Following the success of part one "Building the business case" Attrax have released part two "Features and functionality of a careers site system" to help talent acquisition professionals to get the right solution in place to meet their strategic objectives.Part two of this eBook series will take a deep dive into the functionality of a careers site system with specific emphasis on attracting, engaging and converting the most valuable candidate. We have also included insights and success stories from key opinion leaders and talent acquisition professionals from IQVIA, SNC-Lavalin, Mitchells & Butlers plc, Travis Perkins and more.Download part two here:

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Beatrice Caldarella

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Beatrice Caldarella

Beatrice Caldarella

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Beatrice Caldarella

eBook: The value of your careers site - building the business case

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eBooks

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Resources

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7/8/2020

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"Everyone agrees that a great careers site is the difference between success and failure, filling the role or not.This is particularly important in a post Covid-19 world where there are more eyes on your employer brand, increased numbers of candidates and the most valuable candidates are more difficult to find.How do you make it happen in large complex organisations with multiple stakeholders who perhaps don’t get it? This eBook series is just what you need to make it happen!”James Saunders, CEO, Attrax Investing in a new careers site that will deliver the best quality candidates can seem like a daunting task. Multiple business stakeholders and fast-moving technology are just some of the complications employers have been facing for a very long time. The recent Covid-19 global pandemic leaves talent acquisition departments with quite a change: many sectors are no longer a candidate-driven market and there could be an abundance of active candidates looking for their next role. In other markets, candidates will be harder to find than they ever were. The real challenge lays in finding the most valuable candidates, irrespective of the role, engaging them and filtering their applications from the rest. The purpose of this guide is to help make the planning process simple by giving you all the information and context you need to make a new careers site system happen. From building the business case to choosing the right functionality, all the way through to measuring the results (ROI), Attrax is here to help you every step of the way.  We have also included some practical recommendations from experts like Adam Templeman, Global Head of Staffing at IQVIA; Nick Thompson, Global Employer Brand Manager at IBM; James Edwards, Digital Attraction Manager at Mitchells & Butlers plc; and Matt Alder, Producer and Host of the Recruiting Future Podcast. This is part one in our series on building and marketing brilliant careers sites, where we reveal our insider knowledge and real world examples of successful websites. If you’d like to talk to one of the team about your new careers site, please call David Johnston on 020 3885 1300 or email him on david.johnston@attrax.co.uk.

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Beatrice Caldarella

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Beatrice Caldarella

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Taking the "stage" at TA Global Gathering
Taking the "stage" at TA Global Gathering

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Blogs

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Blogs

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7/8/2020

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This morning it was all hands on the pump for Attrax as we took part in the first edition of TA Global Gathering, a virtual experience that provides insight and education from some of the brightest minds in TA, as well as connecting the industry through the sharing of ideas and experiences. James Saunders, Attrax CEO, hosted a well-attended session on how to build a business case for a careers site system. Using James' words: "Careers sites are often seen as time-consuming and resource-intensive creative projects. Because of this, it can fall down the list of priorities. However a great careers site has increased importance in a post pandemic world and can align with your strategic objectives. Move your thinking away from a careers site project to a careers site system, which continuously evolves and supports objectives. This can be much simpler than you might think. Based on part 1 of our our eBook series and with practical recommendations from TA experts working at IBM, IQVIA and Mitchells & Butlers, this session will give you all the information and context you need to create a successful business case for a careers site system." In case you missed James' session this morning - or if you'd like to watch it again - please enjoy the recording below:  This presentation is based on our eBook "The value of your careers site - building the business case". Please feel free to download it. Why Attrax Our multiple award-winning careers site system converts site visitors into high-quality job applicants. Attrax is built to maximise the visibility of your jobs both on Google and on your careers site system. Fully SaaS, Attrax is powered by the latest AI to deliver an outstanding and relevant talent experience, personalised employer branding and a strong conversion of candidates into the ATS.  Want to see how a careers site system supports your talent acquisition objectives? Request a demo. 

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Beatrice Caldarella

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Beatrice Caldarella

Beatrice Caldarella

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Beatrice Caldarella