Attrax insights

How poor candidate experience has a detrimental impact on your sales

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10/8/2019

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1 Advanced issue found▲1 Imagine that you were walking along the high-street and someone barges right past you, barely glances back and doesn’t even mutter an apology. You walk on towards the nearest pharmacy and see that very person behind the counter. Are you going to part with your money and give it to someone that you’ve had a bad experience with? Most likely not. In fact, 75% of candidates who had an unsatisfactory experience reported they were unlikely to become a customer of the hiring organisation. Therefore, your hiring process is both an opportunity to attract top talent and to boost your sales by building a good reputation. 0 Advanced issue found▲  View your candidates as customers 0 Advanced issue found▲ 0 Advanced issue found▲  Throughout the hiring process, right from the moment that the candidate lands on your website, they are interacting with your employer brand. Every stage is an opportunity to attract the top talent by providing a positive candidate experience. As a matter of fact, 88% of candidates who had a positive experience were more likely to tell others to apply. 0 Advanced issue found▲  “Poor candidate experience during the hiring process will have an impact on how those candidates view your product or service” – Warren Davison, Attrax, Client Services Director 4 Advanced issues found▲  As they are building their perception of your employer brand, candidates are also creating their general impression of your brand. Virgin Media calculated they were losing £4.4 million per year from subscriptions cancelled by candidates who’d had a bad experience. This puts a monetary value on a bad candidate experience and illustrates the importance of invest time into creating an excellent application journey for prospective employees. The process is just as vital for your organisational sales as it is to successfully market your product or service. 0 Advanced issue found▲  How to improve your candidate-customer service 3 Advanced issues found▲1 The key to make the experience positive for candidates is to identify how you can make it memorable. Since 65% never or rarely hear back from employers, communication is a quick way to differentiate yourself from your competitors. Keep track of your applicants throughout the recruitment process and beyond. Be responsive and let candidates know as soon as you are no longer considering them for the role. Those that are not suited for the role but display strong talent should be encouraged to sign up for ‘new job’ notification emails – by doing so you will build your talent pipeline. Distinguish your company as a provider of great candidate experience by being open to offering and receiving feedback. 2 Advanced issues found▲1 If you’re diverting candidates to your website, ensure that this will add value to their application process. Ask yourself whether your website could be confusing to navigate, and if there is a chance that it could be detracting talent. 60% of job seekers abandon their application either because of its length or complexity. This highlights the importance of creating a careers website that supports a simple application process. Also, the more user-friendly that your website is the more time that candidates will spend on your websites. That one potential job seeker may apply to several job posts and engage with your content. 0 Advanced issue found▲  Read part one of our eBook for advice on how to create a business case to present to your internal stakeholders (finance, HR, Marketing and IT teams) and get them in favour of updating your careers website. 0 Advanced issue found▲  What will the reward be? 0 Advanced issue found▲  Talent experience is the broader understanding that both employees and candidates are advocates for your brand. Whether a candidate landed on your careers page and then left your website immediately, or got through to the final stage of the process, they have the power to influence other people’s perception of your brand through word of mouth. And since we are more likely to share our negative experiences with our friends, family and co-workers, every company should be doing all that they can to make the hiring process a good one. Recommendations will boost the number of applications that you receive, and candidates are more likely to buy your products or services over your competitors as you have provided them with added value. 1 Advanced issue found▲  The job market is shifting towards being candidate-driven so it’s vital to provide value in the application process. Aim to give a standard of service that you would expect yourself as a paying customer. 0 Advanced issue found▲  Create a careers website that adds value to your candidate experience 1 Advanced issue found▲2 A good careers website is invaluable to your company, both regarding attracting top talent and strengthening your reputation. At Attrax, we have the expertise to advise you on what the market wants, specific to your industry. Our careers site system ispowered by the latest AI to deliver an outstanding talent experience and a strong conversion rate of candidates into the ATS. Contact us to find out how we can tailor a website for you. 

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Lucy Dawson

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Lucy Dawson

Lucy Dawson

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Lucy Dawson

Employee recruitment strategies that will attract the best candidates

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10/3/2019

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If you’re looking to employ the best candidates, there are a few things you need to consider. To create the best employee recruitment strategy that will firstly attract candidates and secondly, engage them and encourage them to apply, you must consider a candidate’s approach to job hunting. Did you know that 70% of job searches begin on Google? That’s why a digital marketing strategy is key to building up your employer brand and promoting your reputation for stellar candidate engagement and knowledgeable industry insights. Continue reading to find out what steps you can take to ensure you are attracting the best candidates for your roles:  Develop your brand identity Your reputation is essential to your success as a business — it’s been reported that 69% of candidates wouldn’t consider applying to a company with a bad reputation even if they were unemployed. Therefore, it’s important to consider the way your brand is constructed, advertised and received by jobseekers. Marketing your jobs on social media can lead to a high number of applications, so utilise your company’s social media channels to raise awareness of not only your vacancies, but also your brand’s positive and inclusive company culture. Social media can help build a network of candidates who are engaged with your company and the jobs you are offering. Through social media, you can shape and market a company culture that values and rewards loyalty to inspire candidates to want to join your community. To do this, you should have a compelling message that differentiates your company from your competitors and attracts jobseekers through the incentives you offer.  Other brand building examples include marketing campaigns and content marketing services which build your reputation for being knowledgeable in your field and gain trust from your audience. Creating content on topics in your field will also allow you to develop a distinct employer brand that reflects the essence of your company and the things you are aiming to achieve with your product or services. Provide a good user experience In a digital age where most job searches start online, your careers site is vital in attracting and engaging candidates and persuading them to apply. Although it can’t replace an effective careers site, an applicant tracking system (ATS) can be integrated into your careers site to monitor and analyse a candidate’s engagement. This data can then allow you to make innovations leading to higher applications.  The most common reasons for candidate disengagement or abandoned applications include slow loading pages, broken pages, a lengthy application process or outdated web design. Counteract these problems and offer a great candidate user experience by investing in great web design and an easy-to-use CMS that allows for easy customisation.  Updating your web design can not only improve your branding and gain trust from the user but can also improve landing page loading times and provide an easy-to-use streamlined website navigation system. This makes a significant difference in candidate experience and therefore number of completed applications. Make your jobs searchable For candidates to apply to your job vacancies, they must first be able to find them. Make your job listings as discoverable as possible by considering search engine optimisation (SEO) when writing job titles. To do this, include highly-searched keywords in the titles, descriptions and meta descriptions of your job listings. It’s also possible for great web design to increase your search engine rankings by easily transferring the essential information to Google for Jobs and other job boards.  Once suitable candidates have found your job listing, you want them to apply, therefore aim to include key information in the listing that will make it as attractive as possible while still being accurate. Research the market you are aiming to attract and be transparent in your presentation. Candidates mostly want to know about the salary, working hours and benefits your company provides. In addition to website rankings and job boards, it’s useful to market your jobs on social media as research firm Aberdeen Group reported that 73% of millennials found their last position through a social media website.  Let Attrax help Our careers site system is powered by the latest AI to deliver an outstanding talent experience and a strong conversion rate of candidates into the ATS. We can help you provide your future talent with personalised employer branding, relevant content and jobs based on their interaction with your careers site. Contact us for more information to see how we can help you today.

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Attracting organic traffic to your careers site

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9/24/2019

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Organic traffic references the number of visitors to your site derived from search engine results and is one of the most important sources of site traffic, alongside referral, social, direct, e-mail and the opposite — paid search. There are many benefits and drawbacks to each type of traffic due to the quality of candidates they attract, but each source of traffic is valuable and contributes to the success of your company. Organic traffic benefits from having a lasting source of traffic as opposed to the inevitable spike and descent of traffic that comes with paid search. It’s cost-effective and can provide a great ROI but can be labour-intensive and more of a long-term strategy than paid solutions are. The importance and magnitude of organic traffic, especially from Google, can be demonstrated through Google’s five-minute outage in 2013 which decreased web traffic by 40%. It’s clear that a large volume of traffic is sourced from search engines, unsurprising when you hear that there are over 3.5 billion searches made on Google per day. Many people try to push their search engine rankings higher through black hat SEO practises like keyword-stuffing, duplicating content and cloaking (when your content is completely irrelevant to the title and description). But all these methods have been penalised by Google and other search engines for their malpractice in recent years. So, how can you generate true organic traffic to your careers site and improve the quality of visitors you get? Create good-quality and consistent content Content marketing has many proven benefits — one of which is driving relevant traffic to your website. People who search for the topics your content entails (which should be closely related to your business area) are already interested in your sector and therefore more open to engagement. You can convert this engagement into job applications by embedding call to action links throughout your content. Bad, or unrelated leads through other forms of web traffic, can inevitably lead to a higher bounce rate. By producing professional and knowledgeable content, you can build your employer brand and reputation for being an expert in your field, as well as providing a good user experience through providing useful and free content. In addition, uploading new content regularly is a great way of ranking highly on Google which promotes websites that produce fresh content.   The benefits are nothing to scoff at as content marketing generates three times as many leads as paid search per pound spent.   Aim to rank for long-tail key phrases Instead of competing with giant corporations to rank for highly searched head term keywords, it’s a better strategy to focus on highly-focused search queries which usually convert very well. In fact, long-tail keywords of five words or more contribute to 70% of searches. You can aim to rank for these long-tail key phrases by tailoring the promotion of your jobs around a specific location — and adding them to your meta title and descriptions. In addition, to find out which keywords you should aim to rank for, using something as simple as Google’s autocomplete feature and “Searches Related To” tab can show you important key phrases for adoption. Optimise your landing pages to be SEO friendly The core purpose of using SEO for a careers site is to increase the number of people applying to jobs through your website, and this can be done in two ways. Firstly, you should aim to rank highly on search engines to raise awareness of your brand and the available job opportunities. Secondly, and even more importantly, you should aim to entice those people to click on the link and apply for a job. By creating landing pages for jobs based on similarities such as location or sector, you can also generate meta titles and meta descriptions that play on these highly-specific long-tail key phrases. Make sure your titles and descriptions contain only the most relevant and inviting information since they can be previewed on search engines and written correctly, can attract the right attention to your jobs. Organic traffic has been an important aspect of SEO ever since the invention of search engines which revolutionised marketing in a digital age. Its importance only continues to increase as accessibility to search engines are also on the rise. To keep on track with current trends and utilise the 3.5 billion daily searches that are made on Google, follow the tips mentioned and see a substantial increase in your organic traffic and job applications. Let Attrax help Our careers site system is powered by the latest AI to deliver an outstanding talent experience and a strong conversion rate of candidates into the ATS. Do you want to provide your future talent with personalised employer branding, relevant content and jobs based on their interaction with your careers site? Contact us for more information to see how we can help you today.

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Lucy Dawson

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Lucy Dawson

Lucy Dawson

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Lucy Dawson

Webinar: Driving diversity and accessibility through your careers website
Webinar: driving diversity and accessibility through your careers site

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9/19/2019

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A great careers website is your biggest asset in attracting a variety of talent.From image choice to targeted content, whether you are looking to attract more women in engineering, increase diversity in your IT Team or promote your building accessibility to wheelchair users, your careers website will position you as an inclusive employer who values a diverse workforce. In this webinar Attrax' marketing and UX experts David Johnston, Matthew Lasky and Beatrice Caldarella cover: Must-have features for a top performing careers websiteTop five updates to make your careers website more accessibleHow to use your careers website to attract top diverse talent The feedback that we have received since the live session finished has been incredible, so we’d like to offer you the chance to access the recording.  Click the link to see it on YouTube.

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Beatrice Caldarella

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Beatrice Caldarella

Beatrice Caldarella

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Beatrice Caldarella

In-house Recruitment Live London Round-Up
In-house Recruitment Live London Round-Up

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9/18/2019

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Last week it was all hands to the pump for Attrax, as the In-house Recruitment Live event came to London for its annual appearance in the recruitment hub of the South. Situated in the Business Design Centre (Angel) and featuring numerous suppliers as well as keynote speeches by industry leaders, it was the place to be seen for any in-house recruitment professional in London - and beyond.As a Gold Partner, Attrax had their own stand – and spinning fortune wheel - at the London Live event, but what was infinitely more exciting was the speech that our resident recruitment experts David Johnston and Warren Davidson gave at 11.30am on careers sites UX, automation and talent pipelining. In front of a packed room, DJ and Warren’s presentation explored the evolution of the careers website, the importance of recruitment marketing and careers websites. They went on to explore how to attract website visitors with Google search, Google for Jobs and targeted advertising, coupled with the improvements you can make to your careers site, through content, user experience and ATS integration. After the presentation came the chance to swap insights with other members of the in-house recruitment industry, and to chat with people about Attrax, our career site system.Thanks to everybody for such an exciting day - see you next year! Want to know more about how to build a careers site that engages and boosts your conversion rate? Then why not have a look at our eBook series Planning and implementing a new careers site. 

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Beatrice Caldarella

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Beatrice Caldarella

Beatrice Caldarella

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Beatrice Caldarella

Taking the stage at IHR Live Manchester 2019
Taking the stage at IHR Live Manchester 2019

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5/13/2019

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Last week it was all hands to the pump for Attrax, as the In-House Recruitment Network’s Live event came to Manchester for its annual appearance in the recruitment hub of the North. Situated in the edgy Victoria Warehouse and featuring numerous suppliers as well as keynote speeches by industry leaders, it was the place to be seen for any in-house recruitment professional in Manchester- and beyond.As a Gold Partner, Attrax had their own stand (#1!), but what was infinitely more exciting was the speech that our resident recruitment experts David Johnston and Warren Davidson gave: UX, automation and talent pipelining for careers websites. In front of a packed room, David and Warren explained the importance of recruitment marketing and careers websites. They went on to explore how to attract website visitors with Google search, Google for Jobs and targeting advertising, coupled with the improvements you can make to your careers website, through content, user experience and ATS integration. You can access the presentation recording here. After the presentation came the chance to swap insights with other members of the in-house recruitment industry, and to chat with people about Attrax, our careers site system.Thanks to everybody for such an exciting day- see you next year!

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Beatrice Caldarella

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Beatrice Caldarella

Beatrice Caldarella

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Beatrice Caldarella

How a stand-out recruitment website design can help your business
How a stand-out recruitment website can help your business

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4/16/2019

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While one might assume that the most enticing part of a business is the product or service, often, it can be the packaging — after all, no one will want to eat a delicious meal if it looks wildly unappetising. If you find the work of your recruitment consultants can’t be utilised due to a lack of applications or engagements from candidates or clients, then you might want to consider how effective website design can be in boosting your recruitment business.Optimising web design is likely to see an increase in candidate applications. How? Through building candidate and client trust in your brand, increasing candidate engagement and marketing your business as accessibly and attractively as possible. Here’s how effective web-design can achieve this and enhance your recruitment business: Brand reputation and building trust  Although we say you can’t judge a book by its cover, it’s what most of us do — including potential candidates and clients who view your website as 48% of them claim web-design is the number one factor in determining the credibility of a business. Your website should be a carefully crafted piece of design which demonstrates your key strengths in an accessible and clever format. Having a seamless, professional and friendly website design can do wonders to boost trust – conversely, webpages with broken links, keyword stuffing and outdated graphics can damage your brand and how you are perceived in the industry.Your recruitment website is the hallmark of your digital presence and online reputation. The key to building a reputable one begins with excellent branding based on expertise and knowledge of the recruitment industry. A strong digital reputation often leads to an increase in applications, which in turn, is profitable for your business. This is a long-term strategy that will reap significant rewards through increasing client interaction and building trust in these relationships. Candidate experience and increased engagement Brand awareness isn’t the only way good web design can boost your business. In fact, a great web design also improves candidate experience through a streamlined application process, as well as useful and optimised landing pages which provide the candidate with the right information and steps needed to take action.Web design can feature advanced customer personalisation through machine-learning integration which displays a candidate’s previously searched jobs and sends abandoned application reminders.  Design updates such as clickable buttons instead of underlined links have been reported to increase engagement and the number of applications candidates submit. The website design should be created with the goal of candidate interaction to achieve an aesthetically pleasing design which delivers results.Increase the friendly and personalised feel of your website by including a landing page dedicated to your recruitment consultants, their key focus and professional experience with integrated LinkedIn and Xing profiles. This allows candidates to get a sense of the consultants they may be working with, thus giving them another push to send in an application. In an increasingly digital world, it’s possible through effective web design, to reintroduce that element of humanism within the recruitment industry. Alternatively, this personalisation is possible through marketing automation and conversational AI which automates the lead contact process to increase candidate engagement and save time. Increased search engine rankings Web design should also be created with search engine optimisation (SEO) in mind as the quality of website design can affect your organic traffic.There are two key areas where web design and SEO are interlinked. Creating a good user experience will improve the quality and ranking of a website. Secondly, to increase rankings, the web-design should allow for content to be easily discoverable by search engines.A good user experience encompasses the amount of time spent on a page or the website, the number of inbound links (higher is more favourable) and the number of social shares received. Such qualities indicate a good-quality website that can be favoured by search engines. Web design is extremely important in user retention and can increase the page-view time; with 15 minutes to browse, 59% of people said they were more likely to consume content that was beautifully designed as opposed to simple and plain. In addition, 47% of people expect a webpage to load in less than 2 seconds.Almost 60% of all internet is accessed through a phone, so having a web-design integrated for mobile devices is a necessity in order to raise visibility and rankings.For landing pages, or jobs, to be displayed on search engines or job boards, the web design must allow for this happen. Search engines discover content through links, therefore ensuring that no links are broken or buried will improve rankings. Additionally, effective web design allows Google for Jobs, and other job boards, to automatically find and transfer the relevant job ad information. In a similar way, creating an effective site architecture is important to ensure users can access landing pages primarily through the homepage. This can be done through the use of job sector headers, subcategories and contact pages or quick send CV widgets. Take your recruitment business to the next level with Attrax Our recruitment system Attrax includes a multitude of functions which allow for a friendly and streamlined user experience. Attrax is optimised for both desktop and mobile to convert casual browsers into job applicants. Learn more about how Attrax can revolutionise your recruitment website today.

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Beatrice Caldarella

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Beatrice Caldarella

Beatrice Caldarella

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Beatrice Caldarella

A tough recruitment landscape calls for effective careers sites!
A tough recruitment landscape calls for effective careers sites

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eBooks

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Resources

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4/10/2019

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Check out our latest infographic which explains why careers site systems are the superior choice when it comes to attracting and engaging quality candidates.Right click on the infographic to save it: Let Attrax help Attrax, our careers site system, is powered by the latest AI to deliver an outstanding talent experience and a strong conversion rate of candidates into the ATS. Attrax provides your future talent with personalised employer branding, relevant content and jobs based on their interaction with your careers site. Contact us for more information to see how we can help you today.

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Beatrice Caldarella

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Beatrice Caldarella

Beatrice Caldarella

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Beatrice Caldarella

Digital Recruitment Marketing 2020 Webinar
Digital Recruitment Marketing 2020 Webinar

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4/8/2019

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How can recruitment agencies improve the quality of candidates they attract and drive brand awareness at the same time?The answer is revealed in our latest webinar where Warren Davidson, Head of Digital Marketing and David Johnston, Account Director discuss the importance of producing integrated content marketing and delivering first class user experience. In the webinar, Warren and DJ cover the latest industry statistics, comment on real life examples and offer their insight with easily implementable take aways. The session is structured as follows: Part 1: It’s not just about the job seeker Content marketing for clients, candidates and SEOContent marketing ROI for recruitment agencies Part 2: Converting your most valuable visitors Great content user experienceOptimising and measuring your user journey The feedback that we have received since the live session finished has been incredible, so we’d like to offer you the chance to access the recording.Click the link to see it in YouTube.

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Beatrice Caldarella

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Beatrice Caldarella

Beatrice Caldarella

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Beatrice Caldarella

Recruiter Awards 2019 – Shortlist announced
Recruiter Awards 2019 – shortlist announced

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3/21/2019

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We're thrilled to announce that our smart recruitment website platform, Attrax has been shortlisted at the Recruiter Awards 2019 for Recruitment Technology Innovation of the Year!Attrax has been really making waves over the past year having won:  APSCo Innovator of the Year Award 2018NORA Best Major Employer (with Vodafone) 2018NORA Academy AwardIHR Best Career Site Award (with Vodafone) 2018RAD Best Employer Website (with Vodafone) 2018 The Recruiter Awards is the UK's largest and most prestigious event for the entire recruitment industry. It recognises best practice from agencies and in-house teams, with the ceremony to be held on Thursday 9th May at Grosvenor House Hotel.    We would also like to congratulate our clients for their numerous nominations: Fircroft, Vodafone, Harrods, La Fosse Associates, Service Care Solutions, Atkins and Sanctuary Personnel.    Take a look at the official Recruiter Awards shortlist here.  

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Beatrice Caldarella

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Beatrice Caldarella

Beatrice Caldarella

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Beatrice Caldarella