Attrax insights

In-house Recruitment Live London Round-Up
In-house Recruitment Live London Round-Up

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9/18/2019

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Last week it was all hands to the pump for Attrax, as the In-house Recruitment Live event came to London for its annual appearance in the recruitment hub of the South. Situated in the Business Design Centre (Angel) and featuring numerous suppliers as well as keynote speeches by industry leaders, it was the place to be seen for any in-house recruitment professional in London - and beyond.As a Gold Partner, Attrax had their own stand – and spinning fortune wheel - at the London Live event, but what was infinitely more exciting was the speech that our resident recruitment experts David Johnston and Warren Davidson gave at 11.30am on careers sites UX, automation and talent pipelining. In front of a packed room, DJ and Warren’s presentation explored the evolution of the careers website, the importance of recruitment marketing and careers websites. They went on to explore how to attract website visitors with Google search, Google for Jobs and targeted advertising, coupled with the improvements you can make to your careers site, through content, user experience and ATS integration. After the presentation came the chance to swap insights with other members of the in-house recruitment industry, and to chat with people about Attrax, our career site system.Thanks to everybody for such an exciting day - see you next year! Want to know more about how to build a careers site that engages and boosts your conversion rate? Then why not have a look at our eBook series Planning and implementing a new careers site. 

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Beatrice Caldarella

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Beatrice Caldarella

Beatrice Caldarella

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Beatrice Caldarella

Taking the stage at IHR Live Manchester 2019
Taking the stage at IHR Live Manchester 2019

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5/13/2019

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Last week it was all hands to the pump for Attrax, as the In-House Recruitment Network’s Live event came to Manchester for its annual appearance in the recruitment hub of the North. Situated in the edgy Victoria Warehouse and featuring numerous suppliers as well as keynote speeches by industry leaders, it was the place to be seen for any in-house recruitment professional in Manchester- and beyond.As a Gold Partner, Attrax had their own stand (#1!), but what was infinitely more exciting was the speech that our resident recruitment experts David Johnston and Warren Davidson gave: UX, automation and talent pipelining for careers websites. In front of a packed room, David and Warren explained the importance of recruitment marketing and careers websites. They went on to explore how to attract website visitors with Google search, Google for Jobs and targeting advertising, coupled with the improvements you can make to your careers website, through content, user experience and ATS integration. You can access the presentation recording here. After the presentation came the chance to swap insights with other members of the in-house recruitment industry, and to chat with people about Attrax, our careers site system.Thanks to everybody for such an exciting day- see you next year!

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Beatrice Caldarella

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Beatrice Caldarella

Beatrice Caldarella

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Beatrice Caldarella

How a stand-out recruitment website design can help your business
How a stand-out recruitment website can help your business

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4/16/2019

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While one might assume that the most enticing part of a business is the product or service, often, it can be the packaging — after all, no one will want to eat a delicious meal if it looks wildly unappetising. If you find the work of your recruitment consultants can’t be utilised due to a lack of applications or engagements from candidates or clients, then you might want to consider how effective website design can be in boosting your recruitment business.Optimising web design is likely to see an increase in candidate applications. How? Through building candidate and client trust in your brand, increasing candidate engagement and marketing your business as accessibly and attractively as possible. Here’s how effective web-design can achieve this and enhance your recruitment business: Brand reputation and building trust  Although we say you can’t judge a book by its cover, it’s what most of us do — including potential candidates and clients who view your website as 48% of them claim web-design is the number one factor in determining the credibility of a business. Your website should be a carefully crafted piece of design which demonstrates your key strengths in an accessible and clever format. Having a seamless, professional and friendly website design can do wonders to boost trust – conversely, webpages with broken links, keyword stuffing and outdated graphics can damage your brand and how you are perceived in the industry.Your recruitment website is the hallmark of your digital presence and online reputation. The key to building a reputable one begins with excellent branding based on expertise and knowledge of the recruitment industry. A strong digital reputation often leads to an increase in applications, which in turn, is profitable for your business. This is a long-term strategy that will reap significant rewards through increasing client interaction and building trust in these relationships. Candidate experience and increased engagement Brand awareness isn’t the only way good web design can boost your business. In fact, a great web design also improves candidate experience through a streamlined application process, as well as useful and optimised landing pages which provide the candidate with the right information and steps needed to take action.Web design can feature advanced customer personalisation through machine-learning integration which displays a candidate’s previously searched jobs and sends abandoned application reminders.  Design updates such as clickable buttons instead of underlined links have been reported to increase engagement and the number of applications candidates submit. The website design should be created with the goal of candidate interaction to achieve an aesthetically pleasing design which delivers results.Increase the friendly and personalised feel of your website by including a landing page dedicated to your recruitment consultants, their key focus and professional experience with integrated LinkedIn and Xing profiles. This allows candidates to get a sense of the consultants they may be working with, thus giving them another push to send in an application. In an increasingly digital world, it’s possible through effective web design, to reintroduce that element of humanism within the recruitment industry. Alternatively, this personalisation is possible through marketing automation and conversational AI which automates the lead contact process to increase candidate engagement and save time. Increased search engine rankings Web design should also be created with search engine optimisation (SEO) in mind as the quality of website design can affect your organic traffic.There are two key areas where web design and SEO are interlinked. Creating a good user experience will improve the quality and ranking of a website. Secondly, to increase rankings, the web-design should allow for content to be easily discoverable by search engines.A good user experience encompasses the amount of time spent on a page or the website, the number of inbound links (higher is more favourable) and the number of social shares received. Such qualities indicate a good-quality website that can be favoured by search engines. Web design is extremely important in user retention and can increase the page-view time; with 15 minutes to browse, 59% of people said they were more likely to consume content that was beautifully designed as opposed to simple and plain. In addition, 47% of people expect a webpage to load in less than 2 seconds.Almost 60% of all internet is accessed through a phone, so having a web-design integrated for mobile devices is a necessity in order to raise visibility and rankings.For landing pages, or jobs, to be displayed on search engines or job boards, the web design must allow for this happen. Search engines discover content through links, therefore ensuring that no links are broken or buried will improve rankings. Additionally, effective web design allows Google for Jobs, and other job boards, to automatically find and transfer the relevant job ad information. In a similar way, creating an effective site architecture is important to ensure users can access landing pages primarily through the homepage. This can be done through the use of job sector headers, subcategories and contact pages or quick send CV widgets. Take your recruitment business to the next level with Attrax Our recruitment system Attrax includes a multitude of functions which allow for a friendly and streamlined user experience. Attrax is optimised for both desktop and mobile to convert casual browsers into job applicants. Learn more about how Attrax can revolutionise your recruitment website today.

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Beatrice Caldarella

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Beatrice Caldarella

Beatrice Caldarella

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Beatrice Caldarella

A tough recruitment landscape calls for effective careers sites!
A tough recruitment landscape calls for effective careers sites

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eBooks

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4/10/2019

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Check out our latest infographic which explains why careers site systems are the superior choice when it comes to attracting and engaging quality candidates.Right click on the infographic to save it: Let Attrax help Attrax, our careers site system, is powered by the latest AI to deliver an outstanding talent experience and a strong conversion rate of candidates into the ATS. Attrax provides your future talent with personalised employer branding, relevant content and jobs based on their interaction with your careers site. Contact us for more information to see how we can help you today.

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Beatrice Caldarella

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Beatrice Caldarella

Beatrice Caldarella

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Beatrice Caldarella

Digital Recruitment Marketing 2020 Webinar
Digital Recruitment Marketing 2020 Webinar

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4/8/2019

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How can recruitment agencies improve the quality of candidates they attract and drive brand awareness at the same time?The answer is revealed in our latest webinar where Warren Davidson, Head of Digital Marketing and David Johnston, Account Director discuss the importance of producing integrated content marketing and delivering first class user experience. In the webinar, Warren and DJ cover the latest industry statistics, comment on real life examples and offer their insight with easily implementable take aways. The session is structured as follows: Part 1: It’s not just about the job seeker Content marketing for clients, candidates and SEOContent marketing ROI for recruitment agencies Part 2: Converting your most valuable visitors Great content user experienceOptimising and measuring your user journey The feedback that we have received since the live session finished has been incredible, so we’d like to offer you the chance to access the recording.Click the link to see it in YouTube.

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Beatrice Caldarella

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Beatrice Caldarella

Beatrice Caldarella

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Beatrice Caldarella

Recruiter Awards 2019 – Shortlist announced
Recruiter Awards 2019 – shortlist announced

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3/21/2019

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We're thrilled to announce that our smart recruitment website platform, Attrax has been shortlisted at the Recruiter Awards 2019 for Recruitment Technology Innovation of the Year!Attrax has been really making waves over the past year having won:  APSCo Innovator of the Year Award 2018NORA Best Major Employer (with Vodafone) 2018NORA Academy AwardIHR Best Career Site Award (with Vodafone) 2018RAD Best Employer Website (with Vodafone) 2018 The Recruiter Awards is the UK's largest and most prestigious event for the entire recruitment industry. It recognises best practice from agencies and in-house teams, with the ceremony to be held on Thursday 9th May at Grosvenor House Hotel.    We would also like to congratulate our clients for their numerous nominations: Fircroft, Vodafone, Harrods, La Fosse Associates, Service Care Solutions, Atkins and Sanctuary Personnel.    Take a look at the official Recruiter Awards shortlist here.  

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Beatrice Caldarella

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Beatrice Caldarella

Beatrice Caldarella

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Beatrice Caldarella

The power of content marketing

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3/19/2019

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Digital marketing continues to rise in popularity in line with the rapid increase of internet users. The global digital population has now reached 4.4 billion users meaning the majority of humans on the planet spend some of their free time online — with 77% of Americans (the third highest country of internet users) doing so daily. This can be largely accredited to the increased accessibility of internet access, not only through computers but through on-the-go mobile devices which allow constant internet connectivity. Search engines have become the new encyclopaedias with Google, in particular, acting as the first port of call for all queries. Based on the 3.5 billion searches per day, there is a massive flow of organic traffic and conversions waiting to be driven to your website. One of the key ways you can do this is by developing your content marketing strategy — an underutilised tool to boost traffic, improve rankings and drive candidate engagement. Here’s how and why you should aim to maximise your content marketing plan. Increase your brand awareness & reputation for expertise One of the major benefits of content marketing is raising awareness of your brand. By publishing knowledgeable content on an area that your business is involved in, you are also increasing your reputation as an industry expert in that field. If your brand is synonymous with accessible, useful and expert knowledge then others are going to feel warmly about engaging with your brand in the future. To further support the benefits of brand awareness, the marketing rule of seven suggests that a prospect needs to see or hear the advertiser’s message at least seven times before they take action.  It’s been suggested that customers like to interact with a brand a few times before they actually make a purchase – and one of those ways can be through engaging with content.   Good ROI and quality of traffic Content marketing is one of the most cost-efficient ways of driving traffic to your website and produces three times as many leads as paid search per pound spent. It has lower up-front costs than paid search and provides consistent and deeper long-term benefits. Content marketing builds its own momentum and can be re-shared to keep driving traffic free of cost — a method which provides a great return on investment (ROI). Those businesses that have adopted content marketing into their strategy see a hefty payout of a conversion rate that is six times higher than those without content do. Why? One key reason is that content marketing attracts engaged visitors who are searching for content related to your market and therefore more likely to convert. Builds an audience of loyal consumers Good quality content can help to build a loyal consumer base. Those you engage with your content can be more loyal to your brand and revisit your site more frequently. Current and memorable content is also easily shareable and can benefit from ‘viral culture’ which has the potential to create a substantial boost in traffic to your website. Content doesn’t always have to take the form of a blog or article — videos are growing extremely quickly in popularity as over 500 million hours of YouTube videos are watched a day. In the same way, you can make informative and attention-grabbing infographics. Supports other forms of digital marketing Content marketing works happily in tandem with other forms of in and outbound digital marketing including social media campaigns and paid search. Content marketing supports your social media outreach by providing you with content to promote. You can also use pay-per-click (PPC) to direct more traffic to your content (which should be strategically embedded with compelling call to actions) for a less direct sales tactic. The number of advertisements a person sees has risen by 3,000 per day in 20 years. That’s why people are much more receptive to the clever and subtle use of advertising found in content marketing — one that is resistant to ad blockers. By offering free content without asking for anything in return, candidates are more likely to engage with your call-to-actions, especially if they find the information they received to be valuable. How Attrax can help build your brand Using our careers site system can help you build a site that translates your brand whilst delivering relevant content to your prospective candidates. The AI-powered system is endlessly customisable meaning it delivers personalised employer branding and helps to convert visitors into high-quality job applicants. Contact us to see how we can help you today.

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Lucy Dawson

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Lucy Dawson

Lucy Dawson

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Lucy Dawson

2019 ONREC Awards – another win for an Attrax client!
2019 ONREC Awards – another win for an Attrax client

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Blogs

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3/14/2019

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It was all hands to the pump on Thursday 7th March as the best of the recruitment sector took to the Grange Hotel for the 2019 ONREC Awards to celebrate the success, innovation and most promising campaigns within the industry over the past twelve months.At Attrax, we were particularly excited given that a huge number of our clients had been put forward for an award.Fircroft, TDM Recruitment, Service Care Solutions, IDEX Consulting, Harvey Nash, Barclay Simpson, Four Seasons Recruitment, Harnham and Travel Perkins Group were all nominated for the Creative Online Marketing 2019 Award.Stanton House and Redline Group were put forward for The Creative Offline Marketing Award, whilst the Technical Innovation Award category saw us nominated for our smart recruitment platform, Attrax.  AwardsWith such a promising start to the evening, we were delighted when our client, Travis Perkins took home an ONREC Award at the end of the night! The Attrax team stepped in to receive the award: Congratulations to all our finalists and to Travis Perkins for their amazing win last night! We’re already looking forward to seeing what next year will bring.

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Beatrice Caldarella

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Beatrice Caldarella

Beatrice Caldarella

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Beatrice Caldarella

How the UK’s low unemployment rate will affect your recruitment business
How the UK's low unemployment rate will affect your business

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2/12/2019

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The UK has an unemployment rate of only 4% — the lowest since 1975. The Office for National Statistics have reported a record-high increase in employment of 141,000 to 32.54 million in the three months to November last year. This is good news for jobseekers as employers have been increasing pay as an incentive to recruit staff during this skills-shortage, but what does this mean for your recruitment business? Britain’s booming job market leaves recruitment agencies competing with businesses who hire directly, as well as creating challenges when recruiting for specialist roles. However, there is a silver lining. Those recruiters who see a low unemployment rate and buoyant market as an opportunity – rather than a challenge – can benefit by actively seeking out the market’s top talent and matching them up with niche, difficult-to-fill roles. It’s never been more important to effectively plan and execute your digital recruitment marketing. This can have a dramatic impact on how you attract talent in such a competitive marketplace. Digital Advertising There are two huge factors that will influence the digital recruitment advertising market this year. Firstly, Indeed will be turning off organic traffic for recruitment agencies in the UK very soon. This means less traffic for recruitment agencies and for those who decide to spend on Indeed PPC — a hugely competitive platform as many others do the same. Secondly, many job boards are using Google PPC and Google for Jobs as alternatives to Indeed and as a result, these two sources of candidates are also going to become 10 times more competitive than they were six months ago.  SEO Since 70% of job searches begin on Google, one, if not the most, important aspect of digital marketing includes search engine optimisation (SEO). In an increasingly digital world, it is essential that you innovate your approach to marketing in order to attract high levels of candidate traffic. 94% of all web traffic comes from organic searches, and the first position on Google search results has a 34% click-through rate. This means that despite the declining unemployment rate, there’s a plethora of potential recruits waiting to interact with your business given the opportunity to do so online. Build your brand To stand out from competitors, demonstrate your understanding of the candidate demographic and appeal to them, consider using the powerful tool of content marketing. This underrated service does wonders to drive traffic and showcase the unique perspectives of your brand.Content marketing has been proven to get three times the number of leads against PPC per pound spent. Not only this, but it has longer-lasting effects and lower up-front costs. Building your business brand through content marketing will cement your reputation as knowledgeable in the recruitment industry and increase your digital presence, as well as inciting engagement from active and passive jobseekers.Another way to create a high-ranking landing page is to promote link-building through targeted and polished content. Consider creating targeted organic and paid client campaigns on established networks to build an audience, drive traffic to the website and generate quality applications. Increase your conversions rate After increasing your visibility and traffic, it’s crucial to increase candidate interaction and turn traffic into new recruits. To increase your conversion rates, begin to assess what aspects of your marketing campaigns work the best and hone-in on areas for improvement. Great methods of increasing conversion rates include writing well-written copy, providing intriguing job opportunities, using good visuals, breaking up large chunks of text and using competing calls to actions (CTAs) that will increase interactivity.Bounce rates tend to increase when there is a slow-loading landing page or a convoluted application process. That’s why a main priority of yours should be considering candidate user-experience. There are vast benefits to upgrading to a website-platform that is user-friendly, functional and streamlines your application process for optimal results.  It all starts with Attrax With unemployment at an all-time low and an increasingly competitive job market, a strong brand is essential to set you apart from your competitors and attract top-level candidates. That’s why Attrax can provide every client with all the available digital marketing tools. Our unparalleled understanding of the global recruitment market will allow us to enhance your marketing and branding strategies, and our recruitment site system, Attrax is optimised to generate conversions. Contact us today to see how we can help you. 

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Beatrice Caldarella

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Beatrice Caldarella

Beatrice Caldarella

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Beatrice Caldarella

ONREC Awards 2019 Shortlist Announced
ONREC Awards 2019 shortlist announced

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1/11/2019

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The ONREC Awards is one of the most eagerly-awaited events in the recruitment year and yesterday they finally unveiled their shortlisted picks, ahead of a black-tie event on 7th March at The Grange St Pauls, London.At Attrax, we’ve been rubbing our hands over this for months, and now all that waiting is paying off: we’re delighted to announce that 10 of our clients have been nominated for several awards over multiple categories for this years’ event. The majority of our nominated clients are dominating the category ‘The Creative Online Marketing Award’: under Niche we have Fircroft, TDM Recruitment, IDEX Consulting, Harvey Nash, Barclay Simpson, Four Seasons Recruitment, Harnham and Travis Perkins Group is shortlisted for the Corporate section. Additionally, Stanton House and Redline Group have been shortlisted for ‘The Creative Offline Marketing Award’ for generalist and supplier respectively. Our client Vodafone has been nominated for ‘The Best Corporate Use of Online Recruitment Award 2019’. The turnout this year has been great, and at Attrax we’re all looking forward with crossed fingers to March, when they’ll announce the winners.Congratulations to everyone who has been shortlisted!Take a look at the official ONREC shortlist here. 

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Beatrice Caldarella

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Beatrice Caldarella

Beatrice Caldarella

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Beatrice Caldarella