Attrax insights

6 Ways a Functioning Recruitment Website Will Generate Revenue for Your Business
6 ways a functioning recruitment website will generate revenue for your business

** DEFAULT postresults.teaserlabel - en-GB **

Blogs

** DEFAULT postresults.contenttypelabel - en-GB **

Blogs

** DEFAULT postresults.publishdate - en-GB **

3/30/2015

** DEFAULT postresults.summarylabel - en-GB **

Account manager James O'Gorman explains how a cutting-edge recruitment website and data-driven strategy will generate revenue. Attracting the best consultants How much more revenue would your agency make it you had 50% more top billing consultants than you do already? Using your website to showcase your agency as the vibrant and ambitious organisation that it is will increase the likelihood of attracting the best consultants in your market. Top consultants make more quality placements. Brand exposure & awareness It takes a change in mindset to realise a return on a financial investment is not limited to financial gain. Your website is often the first point of contact to your business, whether potential client, candidate or future employee. The messaging and imagery will leave a lasting impression on your visitor which will be hard to change therein. This, over time, will build your brand and reputation, bringing you more new business. Increased visitors & registrations I hear from many agencies that they don’t know how many visitors they get to their website, let alone know what a conversion rate is. The conversion rate is the percentage of people who apply for a job having visited your site. Increasing website traffic and conversion rates will increase the number of quality candidate online job applications. This in turn will mean more placements, which brings more revenue to your consultancy. Increased clients leads All working relationships start with some form of cold contact. Engaging content that positions your brand as an industry thought-leader, combined with easy contact forms or applications processes, will maximise your inbound new business opportunities. When you browse your website, can you genuinely hold your hand up and say ‘this offers a quality experience to new and existing clients and candidates’? Consider this – how much would it be worth to your business if one new client enquiry led to a ten year working relationship, averaging three placements per month? Reduction in job board spend A functioning recruitment website that attracts candidates organically through engaging content and a strong social presence, visible across all search engines, will eventually result in a reduction in your job board spend. These savings add to the bottom line of your business. Organic growth is the way forward! Social sharing In 2015, it is not unusual for consultants to have more followers on Twitter, connections on LinkedIn and friends on Facebook than their corporate counterparts. Rather than hiding your consultants away from your website, showcase them. Recruitment is a people business – take advantage of that.One method is to create individual pages of your team members on your website and allowing agency-branded content to be shared across and between their own social media channels as well as a social and blog page on your website.When your consultant leaves a voice message for a new potential candidate or client, the first thing that person may do is Google the consultant’s name – you want your website appearing as the first result, not their LinkedIn.Combining your corporate brand with the individual brand of your consultants will increase your brand reach into well-honed networks which will drive visitors, conversion rates, placements and revenue to your business.This will position you well ahead of your competitors while they still argue over who should be managing the company Twitter account.At Attrax, the work we do for our clients has a fundamental impact on their brand in the marketplace. If you would like to find out more about how a cutting edge, bespoke recruitment website will convert into hard revenue for your business, then contact us to discuss your talent attraction strategy.

** DEFAULT postresults.teaserlabel - en-GB **

Explore
Lucy Dawson

by

Lucy Dawson

Lucy Dawson

by

Lucy Dawson

How to make the most of paid advertising
How to make the most of paid advertising

** DEFAULT postresults.teaserlabel - en-GB **

Blogs

** DEFAULT postresults.contenttypelabel - en-GB **

Blogs

** DEFAULT postresults.publishdate - en-GB **

6/5/0017

** DEFAULT postresults.summarylabel - en-GB **

In a recruitment industry that’s becoming increasingly competitive, it’s becoming harder to make your job advertisements stand out, and appeal to candidates that are already being swamped in a sea of adverts and different messages. Whilst there are tactics that can be used to boost your online presence, such as SEO and social media, there is no guarantee that they’ll work quickly enough to get you an immediate flow of CVs and an instant return on your investment. This is where digital advertising can help. As opposed to owned or earned media, digital advertising allows marketers to increase their traffic and conversions relatively quickly, all while increasing their online reach, and the number of people who see your brand. Versatile and cheap, paid advertising is great for campaigns where you have an immediate requirement to fill quickly, or for supplementing your social and SEO efforts, but there are a few basics you need to know when it comes to advertising your recruitment website. Target the right peopleThe best thing about using digital advertising is that it lets you be specific about who you target and how. Set your budget and target job seekers by location and job title should mean there is much less wastage vs more traditional forms of media. However, don’t forget that if you’re targeting job related terms on Google or employing job aggregators then that’s only reaching half of your potential audience. A good paid strategy needs to include some passive advertising media as well such a social media or display advertising.  It's cost effectiveTraditional marketing campaigns make hard to measure your return on investment. ‘How many responses did we get from that press advert?’ are words that you’ll regularly hear in a marketing department. Not so with digital advertising: with this, you can measure and track all the enquiries or CVs your campaign generates. Once you have the right tracking in place it’s easy to demonstrate the value and ascertain the results of what you’re advertising. You can even set a budget per day, so you know exactly how much you’re spending and where that money is going.  The numbers can't lieDigital advertising should provide you with excellent metrics. Though some advertising platforms require tracking pixels or even tracking code to be installed on your website, monitoring results and engagement becomes much easier once it’s done. But its not just advertising tracking that you need to have in place. Make sure you also have Google Analytics goals set up for applications registrations and to cover any other way a user can submit a CV. You might also want to set up Google Analytics goals for contact and send a brief. Google Analytics is a goldmine of marketing information that, when used correctly, can help you maximize your paid advertising campaign.  It's fast and simpleUnlike SEO, where the results of your careful content curation and link building over take weeks to bear fruit, paid advertising offers a simple- and instant- way to maximize your online visibility. It’s also relatively simple to monitor, as long as you keep track of which advertisements that you’re running, though, like SEO, it’s a good idea to get training once your paid advertising campaign really kicks off so you know how to make the most of it.  It lets you target active and passive jobseekersWhilst social media is excellent for targeting passive candidates, and SEO for targeting active jobseekers, paid advertising allows you to do both: by placing your job adverts in the right place and on the right sites you can not only catch the eye of active jobseekers but that of people who aren’t looking for a job, but are thinking about moving on. With the right advertisement at the right time, you could inspire them to make the change and apply to your jobs instead. Finally, be aware of the bounce rate. It will be higher than normal, particularly from job aggregators, but don’t be put off! Just keep an eye on it and keep on improving those adverts and landing pages. Paid advertising can be a vital part of your digital marketing strategy. Contact us to find out how can help you today. 

** DEFAULT postresults.teaserlabel - en-GB **

Explore
Beatrice Caldarella

by

Beatrice Caldarella

Beatrice Caldarella

by

Beatrice Caldarella