Attrax insights

How careers sites can transform talent acquisition post Covid-19
How careers sites can transform talent acquisition post Covid-19

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Blogs

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Blogs

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7/25/2020

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We are halfway through 2020 - what a year this has been! Now is the time to plan for the new post pandemic world we’re moving into.This webinar explores how in-house teams are adjusting and optimising their talent acquisition strategy: where to invest, what processes to review and how HR technologies can help reduce costs, whilst attracting the most valuable talent. Now more than ever talent acquisition needs to be strategic; your careers site is a strategic piece of HR technology and not just a creative asset. Attrax’s David Johnston hosted a live session with James Edwards, Digital Attraction Manager at Mitchells & Butlers plc. The feedback that we have received since the live session finished has been incredible, so we’d like to offer you the chance to access the recording where we discuss how careers sites can help you engage and filter the most valuable candidates, reduce your Indeed, LinkedIn, agency and job board spend and deliver value with measurable results.  Attrax is here to help Our multiple award-winning careers site system converts site visitors into high-quality job applicants. Attrax is built to maximise the visibility of your jobs both on Google and on your careers site system. Fully SaaS, Attrax is powered by the latest AI to deliver an outstanding and relevant talent experience, personalised employer branding and a strong conversion of candidates into the ATS.  Want to hear more about how a careers site system supports your talent acquisition objectives? Get in touch.

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Beatrice Caldarella

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Beatrice Caldarella

Beatrice Caldarella

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Beatrice Caldarella

eBook: Features of a market-leading careers website
eBook: Features and functionality of a careers site system

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eBooks

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Resources

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7/23/2020

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"Everyone agrees that a great careers site is the difference between success and failure, filling the role or not.This is particularly important in a post Covid-19 world where there are more eyes on your employer brand, increased numbers of candidates and the most valuable candidates are more difficult to find.How do you make it happen in large complex organisations with multiple stakeholders who perhaps don’t get it? This eBook series is just what you need to make it happen!”James Saunders, CEO, Attrax Investing in a new careers site that will deliver the best quality candidates can seem like a daunting task. Multiple business stakeholders and fast-moving technology are just some of the complications employers have been facing for a very long time.The recent Covid-19 global pandemic leaves talent acquisition departments with quite a change: many sectors are no longer a candidate-driven market and there could be an abundance of active candidates looking for their next role. In other markets, candidates will be harder to find than they ever were. The real challenge lays in finding the most valuable candidates, irrespective of the role, engaging them and filtering their applications from the rest.Following the success of part one "Building the business case" Attrax have released part two "Features and functionality of a careers site system" to help talent acquisition professionals to get the right solution in place to meet their strategic objectives.Part two of this eBook series will take a deep dive into the functionality of a careers site system with specific emphasis on attracting, engaging and converting the most valuable candidate. We have also included insights and success stories from key opinion leaders and talent acquisition professionals from IQVIA, SNC-Lavalin, Mitchells & Butlers plc, Travis Perkins and more.Download part two here:

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Beatrice Caldarella

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Beatrice Caldarella

Beatrice Caldarella

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Beatrice Caldarella

eBook: The value of your careers site - building the business case

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eBooks

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Resources

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7/8/2020

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"Everyone agrees that a great careers site is the difference between success and failure, filling the role or not.This is particularly important in a post Covid-19 world where there are more eyes on your employer brand, increased numbers of candidates and the most valuable candidates are more difficult to find.How do you make it happen in large complex organisations with multiple stakeholders who perhaps don’t get it? This eBook series is just what you need to make it happen!”James Saunders, CEO, Attrax Investing in a new careers site that will deliver the best quality candidates can seem like a daunting task. Multiple business stakeholders and fast-moving technology are just some of the complications employers have been facing for a very long time. The recent Covid-19 global pandemic leaves talent acquisition departments with quite a change: many sectors are no longer a candidate-driven market and there could be an abundance of active candidates looking for their next role. In other markets, candidates will be harder to find than they ever were. The real challenge lays in finding the most valuable candidates, irrespective of the role, engaging them and filtering their applications from the rest. The purpose of this guide is to help make the planning process simple by giving you all the information and context you need to make a new careers site system happen. From building the business case to choosing the right functionality, all the way through to measuring the results (ROI), Attrax is here to help you every step of the way.  We have also included some practical recommendations from experts like Adam Templeman, Global Head of Staffing at IQVIA; Nick Thompson, Global Employer Brand Manager at IBM; James Edwards, Digital Attraction Manager at Mitchells & Butlers plc; and Matt Alder, Producer and Host of the Recruiting Future Podcast. This is part one in our series on building and marketing brilliant careers sites, where we reveal our insider knowledge and real world examples of successful websites. If you’d like to talk to one of the team about your new careers site, please call David Johnston on 020 3885 1300 or email him on david.johnston@attrax.co.uk.

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Beatrice Caldarella

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Beatrice Caldarella

Beatrice Caldarella

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Beatrice Caldarella

Taking the "stage" at TA Global Gathering
Taking the "stage" at TA Global Gathering

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Blogs

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Blogs

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7/8/2020

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This morning it was all hands on the pump for Attrax as we took part in the first edition of TA Global Gathering, a virtual experience that provides insight and education from some of the brightest minds in TA, as well as connecting the industry through the sharing of ideas and experiences. James Saunders, Attrax CEO, hosted a well-attended session on how to build a business case for a careers site system. Using James' words: "Careers sites are often seen as time-consuming and resource-intensive creative projects. Because of this, it can fall down the list of priorities. However a great careers site has increased importance in a post pandemic world and can align with your strategic objectives. Move your thinking away from a careers site project to a careers site system, which continuously evolves and supports objectives. This can be much simpler than you might think. Based on part 1 of our our eBook series and with practical recommendations from TA experts working at IBM, IQVIA and Mitchells & Butlers, this session will give you all the information and context you need to create a successful business case for a careers site system." In case you missed James' session this morning - or if you'd like to watch it again - please enjoy the recording below:  This presentation is based on our eBook "The value of your careers site - building the business case". Please feel free to download it. Why Attrax Our multiple award-winning careers site system converts site visitors into high-quality job applicants. Attrax is built to maximise the visibility of your jobs both on Google and on your careers site system. Fully SaaS, Attrax is powered by the latest AI to deliver an outstanding and relevant talent experience, personalised employer branding and a strong conversion of candidates into the ATS.  Want to hear more about how a careers site system supports your talent acquisition objectives? Get in touch.

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Beatrice Caldarella

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Beatrice Caldarella

Beatrice Caldarella

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Beatrice Caldarella

Talent Watch Whitepaper
Talent Watch - Hiring Manager Relations

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eBooks

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Resources

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6/8/2020

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Having effective hiring managers is crucial for businesses looking to hire and develop the talent they need. For just under 90% of job seekers, the impression they get of their future manager is what most influences their decision to join. At the same time, one of the critical factors causing early employee attrition is a lack of faith in their manager. This new research report produced by Mervyn Dinnen and Matt Alder at Two Heads Consulting and supported by Attrax explores the realities of hiring manager relations.As well as highlighting six key issues that employers face, the report provides practical tips on how to align the disconnect between talent acquisition professionals and hiring managers. Fill out the form below to access the report.  How Attrax can help Attrax is the total careers site system which converts site visitors into high-quality job applicants. Attrax is built to maximise the visibility of your jobs both on Google and on your careers site system. Fully SaaS, Attrax is powered by the latest AI to deliver an outstanding and relevant talent experience, personalised employer branding and a strong conversion of candidates into the ATS. Contact us or Request a demo for more information to see how we can help you today.

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Beatrice Caldarella

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Beatrice Caldarella

Beatrice Caldarella

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Beatrice Caldarella

2020 And Beyond: What’s Next For Talent Acquisition?
2020 And Beyond: What’s Next For Talent Acquisition?

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Blogs

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Blogs

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5/21/2020

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This webinar is a collaboration between Attrax and The Recruiting Future Podcast and explored how employers are adapting their talent acquisition strategies to deal with the newly arising challenges they face over the next three, six and twelve months. Attrax's David Johnston and Matt Alder, producer of The Recruiting Future Podcast, hosted a live session featuring a first-class panel:Ellie Harte, Recruitment Partner at Atkins (SNC-Lavalin Group)Ben Gledhill, Head of Resourcing Transformation at Thames WaterThe feedback that we have received since the live session finished has been incredible, so we’d like to offer you the chance to access the recording where we discuss what's next for careers sites, HR technology, talent attraction marketing, candidate experience and more.  Attrax is here to help Our multiple award-winning careers site system, seamlessly integrates with market-leading ATS like Taleo, Lumesse, Successfactors, Smartrecruiters, Harri, Avature and Workday. Attrax provides your future talent with personalised employer branding, relevant content, and jobs based on their interaction with your careers website. Want to hear more about how a careers site system supports your talent acquisition objectives? Get in touch.

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Beatrice Caldarella

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Beatrice Caldarella

Beatrice Caldarella

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Beatrice Caldarella

Attrax achieves top industry standard with ISO 9001 and 27001 accreditations
Attrax achieves top industry standard with ISO 9001 and 27001 accreditations

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Blogs

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Blogs

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5/7/2020

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Attrax is proud to announce we have achieved ISO 9001 and 27001 certifications, the world’s most rigorous standards for information security and quality management systems.Let’s look at what the accreditations mean for Attrax and our clients in more detail; ISO 9001 standard is all about our quality management system. We measure and monitor clients’ satisfaction and that all our internal processes interact with each other in harmony. We have organised and optimised these processes for a fast delivery of our projects. ISO 27001 standard regards our information security management. This means that we keep clients’ data safe and have a solid resilience plan should any internal or external threats arise. With stringent process security and information management across the whole organisation, we have an ongoing commitment to protect our clients’ data, and their candidates’ data. It is Attrax’s commitment to always find the better way (our internal motto), this is what pushed us to make the strategic decision to become a globally accredited business by gaining the well-regarded ISO 9001 and 27001 standards.Phil Jones, Attrax CTO commented after the accreditation was confirmed: "It’s great to get independent recognition that we’re doing things the right way to meet our client’s needs”.Attrax has gained the double ISO certifications following an extensive audit of its information security and quality management system, which underpins any Attrax operations.

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Beatrice Caldarella

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Beatrice Caldarella

Beatrice Caldarella

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Beatrice Caldarella

Attrax and RoboRecruiter Announce Strategic Partnership
Attrax and RoboRecruiter announce strategic partnership

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Blogs

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Blogs

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4/16/2020

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Introducing a global partnership to help organisations adjust to new recruitment needs Attrax and RoboRecruiter are pleased to announce they have entered into a global strategic partnership, combining Attrax’s award-winning careers site system with RoboRecruiter’s next-generation automated engagement for recruiters, candidates and employers.With the talent acquisition industry being so impacted by the global Covid-19 pandemic in the past weeks, organisations are now recognising the importance of being able to quickly react to their new recruitment needs and ensure the quality of the applications they receive. The Attrax-RoboRecruiter partnership brings together deeply attuned skills in talent attraction, candidate engagement and in application conversions to help support clients through these changing times."The Attrax-RoboRecruiter partnership is a powerful combination. RoboRecruiter revolutionises the way in which communication in the recruitment cycle is managed, just like Attrax is a pioneer of careers site systems by being SaaS and using AI to deliver an outstanding and relevant talent experience, personalised employer branding and a strong conversion of candidates into the ATS", said James Saunders, Attrax CEO. "Partnering with Attrax unlocks a wealth of award-winning experience in digitally enhancing the candidate journey. Adding RoboRecruiter’s automated real-time engagement is a significant win-win for our mutual clients and the wider industry.  It has never been more important to ensure talent data doesn’t sit static in the ATS but is activated and up-to-date, so acute and changing hiring needs can be met consistently at scale", said Steve Lewis, RoboRecruiter Global President. The Attrax-RoboRecruiter partnership draws together a market leading careers site system which integrates with a website’s ATS and allows employers to attract the most valuable candidates by letting them self-filter themselves out of the application process with the help of RoboRecruiter’s automated conversations. By real-time screening for position, availability, location, skills/salary, businesses can satisfy their new recruitment needs by guaranteeing a positive candidate experience while also creating a shortlist of qualified candidates; all whilst accelerating the process and cutting significant costs. Find out more about our careers site system here. If you're feeling inspired, why not talk to our Sales Team for more insights?

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Beatrice Caldarella

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Beatrice Caldarella

Beatrice Caldarella

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Beatrice Caldarella

Why content marketing remains as powerful as ever

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Blogs

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Blogs

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4/9/2020

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Content was hailed king years ago, and yet it remains atop its throne. Why? Because while it has evolved over time, it continues to support SEO strategies in new and innovative ways.Companies in every industry - recruitment, manufacturing, hospitality and banking - use content to build their brand, generate leads and ultimately drive sales. Here’s the evidence - a recent study showed that the consumption of ‘educational content’ boosted a person’s likelihood of buying from a company by 131%.With this in mind, let’s take a look at the science of content marketing and how it is an effective way of attracting organic traffic to your careers site.Content marketing is one of your strategic pillarsContent marketing is one of the pillars that prop up your overall digital marketing strategy – getting more quality candidates to apply for your jobs. It should then come as no surprise that in 2018, 76% of marketing executives were focused on increasing their company spending on content marketing. Marketing is sometimes thought as an effort to interrupt a consumer and steal their attention, but content marketing is designed to make lasting impressions and lay the foundations for strong relationships with your customers - or candidates in a hiring manager’s case.When done right, it’s extremely effectiveThe reason that ‘educational content’ performs so well is because it provides value. It has become increasingly easy for anyone to purchase a website domain and start distributing content. This has seen the internet become saturated with content, but not all of it is considered useful to people. Additionally, a lot of this content isn’t deemed authoritative by Google and these web pages won’t be ranked highly by the search engine.For your content marketing strategy to be effective, it must contain evergreen content. This is sustainable information that remains relevant to readers because it stands the test of time. Coschedule – an online marketing tool - analysed evergreen content and found that it increased site traffic by 283%. Imagine what this hike in visitors to your careers site would do for your conversion rate.There is a harmonious marriage between content marketing and SEOThe links you use in your content - both internal and external - will increase your page authority and therefore improve your website’s ranking in Google. This illustrates how content can help your SEO strategies, but the relationship goes both ways. There are free SEO tools available that you use to ensure that your content matches what candidates are searching for.For example, if you type “engineering jobs” into Answer the Public the data you get back is presented in an easily-digestible spider diagram - check out the search insights here. It shows us that two common questions people are asking are “What are civil engineering jobs?” and “Will AI take over engineering jobs?”. Using this insight, you can create content that answers popular questions and therefore deliver useful and relevant information. Another free tool is Keywordtool.io. Once you’ve decided the topic of your content you can use this SEO tool to do your keyword research. Say you chose to write about civil engineering, all you have to do is input that word and you have a list of related terms. By including these keywords in your content, you know it specifically targets what candidates are searching for.You can use AI to step up your content marketing strategyIf a candidate was to view an IT Manager role on your careers site you could harness the power of machine learning and show them related content such as a blog on the “Top 5 tips for your IT Manager interview”. Showing your visitors content that is relevant to what they are searching for provides a superior candidate experience because it is personalised.And this isn’t the only way that AI is revolutionising content marketing. Using recruitment chatbots you can answer frequent candidate questions which can help cut through the noise. Say that you’re recruiting HGV drivers on your careers site, it’s common for people to ask if they need their HGV license or if they will receive the training on the job. Using a chatbot is a quick and cost-effective way of delivering information, in this case informing them about your training requirements, and ultimately help candidates self-select themselves out of the application process.It’s a way of getting your message out thereContent marketing is an extremely useful way of getting your message across to candidates. The content on your careers site can educate candidates on your stance on diversity in the workplace, your company values or what you’re doing to give back to your local communities.One reason why content remains a powerful way of delivering this message is because there is an ever-increasing list of content marketing channels. For example, Attrax thought about how we could deliver an important message with a unique spin and the result was our webinar on what makes a market-leading careers site. While webinars are relatively new marketing channels, as are podcasts, the more traditional forms – eBooks, videos and infographics - are still powerful sources to tap into. The ultimate content marketing strategy will use a combination of each and let the different forms complement each other.Let Attrax help you attract top talentCrafting a strong content marketing strategy is just one way of driving quality candidates to your careers site. If you’re interested in how else you can boost your website traffic and build your talent pipeline contact us.See the sites we’ve created for our clients with our award-winning careers site system. Powered by AI and leading the way in the HR tech market, our system delivers unparalleled features and functionality.

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Lucy Dawson

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Lucy Dawson

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Lucy Dawson

Attrax client wins at the Onrec Awards 2020

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Blogs

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Blogs

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3/6/2020

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It was all hands to the pump on Thursday 5th March as the best of the recruitment sector took to The Leonardo St Paul's Hotel for the 2020 ONREC Awards to celebrate the success, innovation and most promising campaigns within the industry over the past twelve months.At Attrax, we were particularly excited given that a huge number of our clients had been put forward for an award. Our nominated clients were dominating the category ‘The Best Online Candidate Experience Award’ - 3 out of 5 shortlisted: under Recruiter we had Tradewind Recruitment, Harnham and Quanta while SNC-Lavalin was shortlisted for the Corporate section.   Awards With such a promising start to the evening, we were delighted when our client, Harnham took home an ONREC Award at the end of the night!You can feel our client's enthusiasm here:  Congratulations to all our finalists and to Harnham for their amazing win last night! We’re already looking forward to seeing what this year will bring.

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Beatrice Caldarella

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Beatrice Caldarella

Beatrice Caldarella

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Beatrice Caldarella