The perfect blend of creative brilliance and volume recruitment

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The challenge

Harnham is a global leader in Data and Analytics recruitment, whose website deals with thousands of job applications and browsers every day. They therefore need a recruitment website capable of combining great features with the functionality required to process vast amounts of data.

Harnham wanted to move forwards with a cutting-edge, marketing leading candidate offering that would keep them ahead of the competition for years to come. 

With a working relationship stretching back six years, Attrax was a trustworthy partner and an innovative force that Harnham knew would be able to deliver a solid, reliable platform. 

The following challenges were identified: 

  • Deliver the perfect blend of creative brilliance and world class candidate experience to keep Harnham ahead of the competition
  • Deliver more candidates to the business in a candidate-poor market
  • Improve conversion rate year on year
  • Improve Harnham's online visibility and brand credibility in new global territories

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The method

Attrax was the perfect next step in Harnham’s commitment to innovation. With brand-new code, and brand-new architecture, Harnham liked how fresh and different it was. As a SaaS product, it was something that could evolve, and that they could have a hand in changing and developing themselves, especially as the CMS was so easy to use that consultants could create their own pages, should they need to. 

Harnham’s management liked the creative freedom offered by Attrax: the opposite of formulaic, the flexibility offered by Attrax would let Harnham create a website that was unique to them.

Attrax’s functionality and ‘mobile-first’ approach also appealed to Harnham’s desire to evolve their candidate user experience: Total Search was a completely new, super-fast experience that they felt would better signpost their content and jobs at the same time, whilst the ‘social hub’ would offer them that all-important visibility in Google.

Watch Marcus Headicar, Harnham's Head of Operations, talk about the Attrax functionality that appealed to him the most.

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The results

In the first four months, the success of the two new Attrax websites - both in America and in the UK - has been clear to see. Traffic has increased significantly over the last few months partly driven by more traffic from Google. More importantly the site’s conversion rate has increased from 16% to 25%, an objective key to the success of the new website and one that the team at Harnham wanted to focus on. This means their consultants have access to more CVs than ever before.

At the same time, the ease of use and new focus on content has also motivated Harnham’s own recruitment consultants to take more ownership of their content, writing and posting articles in addition to managing their roles.

In March 2020 the Harnham website won “The Best Online Candidate Experience Award” at the ONREC Awards. 

Watch Marcus Headicar, Harnham's Head of Operations, talk about how Attrax is helping the business achieve its strategic goals both in the UK and US.

Take a look at
Harnham's recruitment site here.

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