Do I need a careers page or a careers site system?
Before you decide which solution is best for you think about what you are trying to achieve? What is the result your business needs in 12 months time?
It might be the launch of a new employer brand, to improve candidate experience, to drive better quality candidates, application tracking system integration, reduction in recruitment agency spend or simply to take advantage of some of the latest in HR tech.
Careers page vs
careers site system
If you simply need to refresh your career pages or launch a new employer brand, a careers page, or collection of careers pages, might just do the job.
However, if the answer is yes to any of the following then your business could benefit from a more advanced careers site system.
1. Does your organisation regularly have over 50 open vacancies a month?
2. Does your organisation already have an applicant tracking system (ATS) or CRM?
3. Are you spending more than 50% of your talent attraction budget on recruitment agencies and job boards?
A Careers page
A careers page is typically a creative project that delivers a set of well designed pages with basic job search or filtering functionality.
It will also allow candidates to apply online but won't have much more functionality than that. If you have a low number of jobs to fill, but do have an established employer brand, this option might be for you.
A Careers site system
A careers site system is a piece of HR technology that powers your careers site and integrates with your talent attraction software such as an ATS or a CRM. Careers site systems are feature rich and are usually updated every three to six months with new features just like your smartphone. You can expect the following from a careers site system:
1. Automation - Such as abandoned applications, job alerts, content marketing
2. Artificial intelligence - Customising and personalising content and jobs based on a users location and browsing data
3. Candidate filtering - Functionality that helps candidates self select themselves out of the application process.
4. Integration - Plugin to your ATS or CRM
Typically these systems are Software as a service (or SaaS). This means they are continually being developed and updated to benefit your business and the end users of your careers sites.