Welcome to Attrax, the new name for 4MAT. Inspired by our market-leading careers site system, Attrax reflects the innovation running through the company and positions us for the future.  

Our journey

Since our founding in 1999, 4MAT has experienced tremendous success. We have become a trusted leader in delivering award-winning careers sites and talent attraction solutions to blue-chip companies and our latest SaaS-based system, Attrax, is now widely recognized as the marketleading careers site system.

Recent evolution

Six months ago, our leadership team and company stakeholders sat down together to discuss how to continue to support our clients’ challenges and maintain our position as an innovator in the ever evolving talent acquisition space. This exercise turned into a larger-scale examination of our company, our industry, our competitors and our place in the HR tech stack. 

We concluded that we needed to make clear where we are positioned in the very fragmented HR tech market and to leverage the brand recognition that our careers site system Attrax has been earning since its release in 2018.

A unified proposition

Given how strongly we believe in our software, Attrax, the awards it has won and the results it delivers to our clients, it was only natural to choose it as our new company name. The decision to rebrand as Attrax brings together the power of two brands into one. Attract. Engage. Convert.

What won't change

Behind the new name and new look, we are still the same company and team, with the same culture and values. We remain committed to providing a premium product and service and always finding a better way to do things. Furthermore, with talent markets being more competitive than ever, we are committed to helping our clients cut through the noise and attract, engage and convert the talent they need. Thank you, all our clients, partners and suppliers, for your continued support and feedback during this process.

Thank you for accompanying us in our evolution. We look forward to sharing this next phase of our journey with you and continuing to enable your success. 


Mitchells & Butlers, one of UK's largest operators of restaurants, bars and pubs, is the latest Attrax partner to work with us on their new careers site - check out here a multi brand careers site converting candidates for over 2,000 vacancies.