Technology has been redefining the recruitment process ever since the advent of the World Wide Web in 1990, before then CVs existed only in paper form. But we have come a long way since and the digitalisation of recruitment will only continue. Why? Simply because employers have recognised the potential technology has for saving time when sourcing, attracting and retaining candidates. And as for job seekers, they’re benefiting from a better candidate experience.
Digital talent acquisition is on the rise meaning there’s no excuse not to be using your career site as the hub of your talent attraction.
Technology is permeating every sector
Amazon, Apple, Google and Microsoft sit atop the list of most valuable brands in 2019 and one key thing they all have in common is the sheer amount of capital they invest in technology. It is this investment over the years that has enabled companies to develop increasingly sophisticated software and robotics that can automate tasks previously carried out by humans. This is where the real opportunity lies for talent acquisition teams, but we’ve only seen a fraction of digital’s potential within the recruitment sector.
It speeds up the process for recruiters
Sourcing candidates for just one role can use up to a third of a hiring manager’s week and the solution to this is to automate the process. Automation – made possible by artificial intelligence – allows employers to relinquish some of the control over sourcing and assessing candidates.
Recruitment chatbots – a feature in Attrax's roadmap – use AI to learn from previous queries and use this data to form more relevant answers. As a result, candidates can self-select themselves out of the application process, reducing the number of CVs that employers must sift through, and their time can be focused on the most suitable applications. For this very reason, 69% of recruiters found that AI helps attract higher-quality candidates.
Other applications of technology in the recruitment process include video interviewing, and Vieple - a video interviewing software company - has seen a jump from 7% of companies using the technology in 2012 to 52% in 2019. Video interviewing cuts down the time-to-hire because no longer do you have the constraint of finding a time that both you and the candidate can get in a room. And the added bonus here is that your hiring process is more flexible and therefore more accessible to candidates with a disability, parents and those already in employment.
It provides a superior candidate experience
A poor candidate experience will harm your recruitment efforts and have a detrimental impact on your sales, which is why companies are recognising the need to host jobs on a dedicated careers site. An AI-integrated careers site improves the candidate experience through a streamlined application process and delivery of customisable content. For example, if a job seeker is browsing engineering jobs on your site the AI-integration enables you to suggest related content such as “A day in the week of an electrical engineer”, and vice versa. This will boost candidate engagement and increase the time they spend on your careers site.
And a careers site which is optimised for mobile devices will enhance the experience for users too. Job seekers are increasingly beginning the search from their mobile as smartphones have revolutionised the way that we communicate; candidates can now apply for a job from their mobile device on-the-go in less than two minutes.
A focus on digital talent acquisition is essential if you want to reach those digitally savvy candidates and widen your talent pool.
How can Attrax help you attract talent?
Are you interested in designing a new careers site or updating your current one? Using our careers site system we create our clients a site which converts visitors into high-quality job applicants. The AI-powered system delivers a personalised experience for candidates through relevant content and jobs based on their interaction with your careers site.