If you’re looking to employ the best candidates, there are a few things you need to consider. To create the best employee recruitment strategy that will firstly attract candidates and secondly, engage them and encourage them to apply, you must consider a candidate’s approach to job hunting. Did you know that 70% of job searches begin on Google? That’s why a digital marketing strategy is key to building up your employer brand and promoting your reputation for stellar candidate engagement and knowledgeable industry insights. Continue reading to find out what steps you can take to ensure you are attracting the best candidates for your roles:
Develop your brand identity
Your reputation is essential to your success as a business — it’s been reported that 69% of candidates wouldn’t consider applying to a company with a bad reputation even if they were unemployed. Therefore, it’s important to consider the way your brand is constructed, advertised and received by jobseekers.
Marketing your jobs on social media can lead to a high number of applications, so utilise your company’s social media channels to raise awareness of not only your vacancies, but also your brand’s positive and inclusive company culture.
Social media can help build a network of candidates who are engaged with your company and the jobs you are offering. Through social media, you can shape and market a company culture that values and rewards loyalty to inspire candidates to want to join your community. To do this, you should have a compelling message that differentiates your company from your competitors and attracts jobseekers through the incentives you offer.
Other brand building examples include marketing campaigns and content marketing services which build your reputation for being knowledgeable in your field and gain trust from your audience. Creating content on topics in your field will also allow you to develop a distinct employer brand that reflects the essence of your company and the things you are aiming to achieve with your product or services.
Provide a good user experience
In a digital age where most job searches start online, your careers site is vital in attracting and engaging candidates and persuading them to apply. Although it can’t replace an effective careers site, an applicant tracking system (ATS) can be integrated into your careers site to monitor and analyse a candidate’s engagement. This data can then allow you to make innovations leading to higher applications.
The most common reasons for candidate disengagement or abandoned applications include slow loading pages, broken pages, a lengthy application process or outdated web design. Counteract these problems and offer a great candidate user experience by investing in great web design and an easy-to-use CMS that allows for easy customisation.
Updating your web design can not only improve your branding and gain trust from the user but can also improve landing page loading times and provide an easy-to-use streamlined website navigation system. This makes a significant difference in candidate experience and therefore number of completed applications.
Make your jobs searchable
For candidates to apply to your job vacancies, they must first be able to find them. Make your job listings as discoverable as possible by considering search engine optimisation (SEO) when writing job titles. To do this, include highly-searched keywords in the titles, descriptions and meta descriptions of your job listings. It’s also possible for great web design to increase your search engine rankings by easily transferring the essential information to Google for Jobs and other job boards.
Once suitable candidates have found your job listing, you want them to apply, therefore aim to include key information in the listing that will make it as attractive as possible while still being accurate. Research the market you are aiming to attract and be transparent in your presentation. Candidates mostly want to know about the salary, working hours and benefits your company provides.
In addition to website rankings and job boards, it’s useful to market your jobs on social media as research firm Aberdeen Group reported that 73% of millennials found their last position through a social media website.
Let Attrax help
Our careers site system is powered by the latest AI to deliver an outstanding talent experience and a strong conversion rate of candidates into the ATS. We can help you provide your future talent with personalised employer branding, relevant content and jobs based on their interaction with your careers site. Contact us for more information to see how we can help you today.