In the past decade, the scope of a careers site has changed immeasurably. Thanks to the Internet, a jobseeker can connect with thousands of different jobs at the touch of a button, and a well-placed careers site is invaluable in attracting and converting interested browsers into passionate applicants. Indeed, they're employing an ever wider range of features and functionality to help them do just that, including faster searches, personalisation and well-placed blog content.
However, whilst careers sites are looking smarter than ever before, it’s a different story behind the scenes. What happens when a user goes to apply for the job they’ve just been sold and finds out that they can’t? What happens when the application process puts people off applying to vacancies?
The skills shortage
With the skills shortage in evidence across the UK economy, this is a very real problem amongst employers- one that is only exacerbated by their ATS integrations. Using a jobs portal to display your vacancies might sound like a good idea: after all, it’s easy, convenient and lets you monitor and track candidates directly. But in the long run this approach can be much more damaging to your business. ATS's are renowned for their lengthy and complicated application processes, and this puts off a surprisingly large number of candidates. In fact, 50-80% of them will abandon their application thanks to an lengthy application.
How can we fix this?
Though smart functionality is all very well when it comes to engaging candidates, the key to converting them lies in an integrated ATS system.
Since Attrax started implementing ATS integrations, we've seen huge benefits for our clients, especially Vodafone Group. On their old careers site, only 12% of applicants completed their applications after starting: essentially, this means that a shocking 88% of candidates dropped out. However, fast forward six months to their new website and this number has skyrocketed to 75%, thanks to a careers site that was integrated with Taleo, resulting in an easy two-step, two-minute application process. View our client portfolio here to see how we achieved this success for Vodafone and other big brands.
And the other benefits...
With an ATS integration your careers site stands a much higher chance of being Google-friendly, as jobs are hosted directly on your site and not on an ATS platform, away from the main site. Better rankings also mean that you’ll gain an edge with Google for Jobs, sending browsers directly to your website rather than to a site that’s hosting your jobs for you. However, the main draw should be a better candidate user experience- and therefore a higher conversion rate.
Before you invest in a bigger net to catch candidates, you should start with fixing the holes in your application process. After all, with a well-optimised careers site, you don’t need to worry about finding active candidates. They will find you.