In a job market where millions of vacancies are posted across multiple social media platforms every day, the importance of getting your job title and description right cannot be overstated. With today’s Internet browsers possessing an attention span that’s eight seconds long- shorter than that of a goldfish, if rumours are to be believed- you need to be able to write a catchy title that snags a user’s attention and incites them to click on your vacancy, whether it’s being posted on social media, Indeed or on your own careers site.
A good headline makes candidates want to read more; it should function as a ‘hook’ to draw them in.
So what should it look like- and what should you include?
Your ideal candidate
Before starting, it’s a good idea to sit down and do some homework on what will attract the type of candidates that you’re searching for. Create a client persona: who is your ideal candidate? What do they want from their job? What are you offering that could appeal to them?
Once you’ve done this, then take a look at what the competition are doing. How are people advertising jobs that are similar to yours? What keywords and hooks are they using to draw in browsers? Are they being effective? The more you know, the more you’ll be able to create a truly memorable headline.
Your ideal job title should cover the type of role that you’re advertising for, and the seniority of the role, whilst to complement it the description should ideally draw the reader in with something unique that a potential applicant can expect to experience in the role. If you can get both elements in your title, then so much the better- but bear in mind that your title should also be easily found by search engines, so don't make the job title too complicated and overlong.
One key mistake you should avoid making is misleading your job seeker about the type of role that you’re advertising to fill. Don't write something that’s inaccurate, or make the role sound better than it might be: this will only backfire, and you’ll likely get fewer applicants as a result. Instead, opt for a description that essentially ‘does what it says on the tin’. This way, you’ll get applicants who are ideally suited for the actual role, and not an idealised version of it that they’ll only be disappointed by later.
Don’t use jargon
Maybe you use a specific descriptive, 'slang' word within your office for a certain job role or task- or maybe you use abbreviations to get your point across with your colleagues. When it comes to writing job titles, though, you can’t afford to do this: with hundreds of companies vying to recruit people for the job role, you need to make sure that your job is crystal clear, and catches the attention of your reader. After all, if the candidate doesn’t understand what the job is, then why should they click on it- especially when they have hundreds of similar titles to choose from instead?
Talk to the experts.
At Attrax, we take pride in doing things right- whether it's creating the perfect careers site on our awar-winning platform, or advising our clients on how to write great job templates. Contact us today to see how we can help you.