Your company culture is one of your most important assets. After all, companies with strong employer brands can cut their cost per hire by up to half, whilst 74% of HR professionals say that a company’s reputation is critical to successful recruiting.
However, are you showing it correctly on your careers site? Though you might be displaying jobs correctly, you might not be giving potential applicants the reasons they need to apply for those jobs. A great careers site will show people just what they’re missing, and get them excited for a future with your company; are you doing the same?
If not, it’s time to change things up. Here’s how:
What you say with your site’s design is arguably as important as the content you put on it. Spotify’s careers site, for instance, immediately establishes them as a fun, young, involved company where people who love music can easily find their niche. Similarly, Harrods’ website - designed and created by Attrax - immediately shows the people hard at work behind the scenes at Harrods, whilst the more pared-back design is both stylish and professional.
What do you want to say with your website’s design? If you want to establish your professional credentials and heritage, choose a brand and design that fits in with that aesthetic; if you’re a young start-up, choose a dynamic and flashy design. Either way, browsers will immediately know what kind of company you are- and whether they’ll be a good fit for it as a result.
Use your blog
If you don’t have a company blog- or don’t often use it- then it’s time to reconsider. Content marketing has a conversion rate that is six times higher than any other method of generating interest, and it’s good for your website’s SEO to boot. It’s an invaluable resource: you can use it to share news about your company and about the people working within it: for instance, anniversaries or promotions- and you can also use it to promote your knowledge of the sector within which you are operating.
Many job applicants will come to your site because they want to know more about the industry they want to join: help them out by providing insights into the hiring process, success stories from other employees and information about the industry at large. People will come back to it, you’ll generate a good reputation as a thought leader and show potential applicants just what sort of company you are.
When you have a strong company culture, your staff rate your company on average 20% higher than they would your competitors. With that in mind, why not let your employees speak for you? Give them space to express themselves on their team profiles: include a brief bio covering their background and how they came to work for you. Include some likes and dislikes, and a picture or two (or three), and link the profile to the jobs that they manage. You’ll give your team a chance to express themselves- and by showing a friendly and approachable face to your potential job applicants, they’ll be much more likely to apply for a job with you.
Give candidates an insight into what life is really like at your company by including a section in your site that’s dedicated to the team. This gives you the space to showcase life with your organisation: include pictures of social nights out, Christmas parties, awards ceremonies and more. They say one picture is worth a thousand words, and this is an excellent chance for you to show people what they’re missing out on.