LIn order for a careers website to attract and retain candidates, it needs to function well. An excellent candidate experience relies on having the functionality which makes for an easy and quick application process, a convenient way to find jobs, and website that, if necessary, uses customer profiling to anticipate which areas the candidate wants to search in, and which jobs they want to apply for, and adjusts the jobs on site accordingly.
The most important thing that your careers site needs to do is be visible online, and searchable on Google; it needs to be configured correctly in order for search engines and job aggregators like Indeed to pull relevant job data off the site. For websites using an ATS like Taleo to process their job data, the ATS itself needs to be integrated with the site before it appears online.
Keep them interested
Once the candidate has found your website, provide them with a good candidate UX, and that means you need to make it easy for them to find what they need on your site. Your website needs to be configured to do this: one-click application buttons, pop-ups that encourage candidates to upload their CV, and job alerts that keep them on the site are all ways to keep them engaged, as is a job search bar that allows you to search for jobs quickly and easily: for instance, by adding multiple filters, or even predictive search which supplies them with relevant jobs and content, Google-style. Some websites even use candidate profiling, which builds a profile of your candidate depending on their browsing history, and then adapts the content on the website accordingly.
Make it easy to use
When it comes to being the administrator, it’s equally important for your website to be easy to use and navigate. Not only should you have a key performance dashboard, that provides statistics about your website for you to use and improve on, but you should also have a site that makes it easy to upload and manage jobs: for instance, vacancy administration, a searchable CV database and candidate administration that allows you to review applicants registering to the site and to jobs, and easily keep track of the candidate pipeline. Your site should also look great, and for that you need a banner manager, which lets you display jobs and content in a flexible way.
Careers sites need to be constantly updated in order to continue attracting quality candidates. Combining basic functionality such as banner managers and ATS integration with more sophisticated technology like personalisation ensures a good UX for your applicant; that, in turn will pay dividends when it comes to conversion rates.
Interested in what we do? Find out more about what makes a great careers website in our exclusive eBook part two.
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