Last month, Google launched Google for Jobs, a radical new venture aimed at revolutionising the recruitment industry for thousands of job searchers. This week, it launched Google Hire: a new integrated app which looks set to do the same for HR management software.
The HR technology market is currently dominated by companies like Oracle and SAP, which haven’t radically overhauled or updated their systems and basic offerings in years. Google Hire aims to change that; using technology cribbed from Bebop, the startup that it bought in 2015, the app works as a job applicant management tool aimed at small to mid-size businesses, of approximately less than 1,000 employees, looking to hire new recruits.
What does it do?
Hire essentially makes it easier for recruiters to keep track of and communicate with their prospective candidates. The ATS itself is integrated with G Suite, which itself comprises apps like Google Calendar and Gmail, so when HR managers email their candidates they can set up meetings and interviews which will then be automatically synced all through the apps in G Suite. It also lets employers track the candidate’s contact information, resume and calendar invites on their candidate profile; following the interview, fellow interviewers can then share their feedback about the applicant in the same space.
To make things even easier for recruiters, the applicant’s profile and information can also be easily exported into Sheets, Google’s version of Excel, to keep track of and monitor candidate pipelines. Google Hire also provides many insight reports on your hiring processes and pipelines, and these can also be easily exported out for analysis in the same way too.
How does it integrate with CRM features?
One key lacking feature from many older ATS platforms has always been solid CRM features, which work to nurture relationships with candidates over time. Typical ATS workflows have tended to be focused on one-off transactional applications ending at a “no” for the vast majority, and a “yes” for a lucky few. With many older ATS systems, CRM features have at best been somewhat of a “bolt-on”, and one that is not truly integrated with the rest of the system. Like many other, newer, ATS entrants, Google Hire has focused a lot on integrating CRM features throughout their product, for example easily surfacing what they call “silver medalist” candidates: those who didn’t quite make the cut in previous hire campaigns.
Who's it aimed at?
Though the amount of profile data available to recruiters does depend on whether the applicant voluntarily shares their information with Google and in turn with that employer, Google Hire promises to make it easier than ever for small to mid-size businesses to recruit quality candidates. It’s currently unclear about how much it will cost to use on top of the G-Suite package, but they do state that it depends on the number of employees in the company.
Google Hire does provide some features to allow jobs to be posted out to a limited number of job boards and aggregators. At first glance, these initially seem to only be free sites: for instance, mainly aggregators such as Indeed, Glassdoor and (of course!) their own Google for Jobs. However, it does look likely that they’ll increase this over time to paid job boards, too; after all, they’re already talking about being able to view the performance levels of sources of applicants, to optimise spend.
Google Hire is a fascinating new venture for Google, which will allow it to reach both the employee and employer markets. Its integration with G Suite implies that Google is looking to build a more integrated experience for customers and points to an exciting- and innovative- future for the recruitment industry.
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