So you've built a brilliant careers site, with all the features and functionality you need to engage candidates and encourage them to apply to your vacancies.

But how can you raise your profile online and engage potential applicants in a competitive recruitment market? With a good marketing strategy, you should be able to market your company effectively from multiple platforms, get your voice heard, and build your employer brand- and reputation within the market.

In part two of our eBook series, we’ll look at planning your digital recruitment marketing strategy, and will help you to answer the following questions:

  • What is more important to you, quantity or quality of candidates?
  • Which type of paid advertising is right for you?
  • What is SEO and is it an important aspect of marketing to your careers website?

Have a look at our other eBooks for all the tips and tricks you need to create a stellar Digital Marketing Strategy.