Google’s latest innovation, Google for Jobs, went live in the US last week, and the new add-on to its search engine promises to revolutionise the recruitment industry. Dealing in everything from entry level to high-end jobs, Google for Jobs contains a number of filters that will let candidates find the right job, letting them refine their search by location, date posted, title, category and even commute time.
Google for Jobs promises huge changes for the recruitment industry. Google’s immense power, and its ability to pull jobs from websites all over the internet, just like an aggregator, will make this another key battleground for talent. From this week Google will recognise terms such as jobs and recruitment when they are typed into the search bar and deliver a job widget above the organic results, giving significant visibility to these opportunities.
Websites like Glassdoor and LinkedIn, which, we are told, have partnered with Google for Jobs, will likely gain more visibility from this new enterprise, but Google for Jobs’ main aim is to provide ever more relevant results to job seekers which likely means that they will focus on driving more traffic to direct employers and recruitment agencies. Companies with up-to-date, correctly-configured careers websites are therefore at an advantage.
Indeed, a cursory glance at the results makes it clear that there are no aggregators in there, though there are plenty of job boards. The result? It’s not the end of jobs boards by any stretch, but the chat online is that this is going to have a very negative impact on all job aggregators. Only time will tell.
Needless to say, this constitutes a significant shake-up for digital recruitment. All of the implications are as yet unclear, but SEO and content marketing will certainly become even more important for companies wanting to increase their visibility online. In fact this could create a whole new branch of recruitment SEO that we will all need to get to grips with, and fast.
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What should you know about using Google for Jobs?
According to Google themselves, recruitment sites need to have the relevant schema applied to even begin to rank in Google for Jobs; this means that the need for engaging and informative job adverts with accurate jobs titles and locations has never been more important. When was the last time you checked the quality of your jobs adverts?
Now might not be a bad time to start doing so.
Don’t forget Google for Jobs is currently only available in the USA so visit www.google.com and try for yourself- though you will have to use www.google.com/ncr to disable the country redirect.