Though it’s only been active in America for a few months- and hasn’t yet been launched in the UK- Google for Jobs is already working on improving its user experience.
In June, the launch of Google for Jobs in the USA made waves in the recruitment industry that are still reverberating today. Aimed at making the job hunting experience easier than ever, the Google for Jobs widget slots in above Google’s Organic Results and collates related vacancies into one easy-to-search area of the search results page.
Recently, Google also unveiled some new changes to the Google for Jobs widget that will make it easier than ever for job hunters to find vacancies that suit their location, budget and even present careers websites and recruitment agencies with the chance to become even more visible via the widget then they currently are.
Here’s why people are getting excited.
The Salary Filter
One of these new changes is a vastly improved Salary Filter. Everybody likes to know what they’ll be earning in their new job, and the filter makes it easy to do just that: though many jobs don’t display the exact salary, Google is dealing with this- and saving you time- by pulling in information on ‘typical salary ranges’ from sites like Glassdoor.
Google will have likely debated a long while over how to introduce salary-related information onto their search platform. It should also be noted that Google themselves don’t show peoples’ salaries on their own job adverts, so it was never too likely, or realistic, that they were going to try and force other employers, recruiters and job boards to include detailed salary information on theirs. Therefore, this solution seems a smart alternative, though time will tell on how accurate the figures that they pull in actually are.
However, this also has the potential to cause problems: whilst salary is extremely important to a job seeker, publishing a salary can cause problems for employers, as Hiring Managers, HR and Recruiters know all too well. Issues may also arise later, as many employers will not publish salary details so they can avoid potential disputes: after all, many employees aren’t paid the same as each other, whether due to experience, length of service or performance. Though Google haven’t said anything, it remains to be seen if this will become a problem for employers if Google get it wrong.
The Location Filter
Job seekers will be able to choose just how far away their jobs are, and search for vacancies depending on how far away they are from the job seeker in question. Now, you can choose jobs that are between 2 and 200 miles away, which gives you a lot more control over where you want to apply- and how long you want your commute to be.
Judging by Google’s penchant for increasing the visibility of jobs with more data, careers websites should consider uploading their jobs with a specific address or location to improve their chances of being seen online.
Google Job searches that don’t specify a location, such as when a person searches for ‘project manager jobs’, default to showing jobs near to a user, so location information and features will always be an important part of Google’s job search experience. This update improves that aspect yet further.
The Choice of Application
One of Google for Jobs’ smartest features, however- and the one which potentially has the biggest ramifications for careers websites- is their use of ‘Choice of Application’. This is the list of websites that the vacancy is on, and can be applied to via. Though Google for Jobs aggregates jobs from multiple sites, and has found a way to tackle deduping, it also knows how many websites that job vacancy has been posted on, giving applicants the freedom to choose which site they apply through.
Though it’s as-yet unclear about how Google ranks or orders this list of websites, it’s important for any website to work on boosting their SEO, through posting reliable internal and external links, writing good copy and making sure that their website is configured for Google’s algorithms. In the competitive job market, it doesn’t pay to miss a trick.
What’s coming up?
Google hasn’t finished yet, though: within the next few weeks, it also aims to debut it’s new ‘Save’ feature, letting users save jobs in Google Search, effectively ‘bookmarking’ their job for later. It’s a useful feature, and one that will help make hunting for jobs quicker and easier than ever.
Over the coming months, there’s a lot to look forward to: Google’s much-rumoured launch in the UK; a slew of new features, and more innovations that will transform the job hunting experience. One thing’s for sure: whether you’re an employer or recruiter, it’s time to start optimising your site, so you’ll be able to reap the rewards of Google for Jobs and use their new features to maximum advantage.
Watch this space.
At Attrax, we pride ourselves on staying ahead of the curve so we can offer a cutting-edge service to both employers and recruitment agencies. If you want to know more about how you can optimise your website for Google for Jobs, then why not get in touch with our Sales Team.