Blogs

2020 And Beyond: What’s Next For Talent Acquisition?
2020 And Beyond: What’s Next For Talent Acquisition?

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Blogs

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5/21/2020

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This webinar is a collaboration between Attrax and The Recruiting Future Podcast and explored how employers are adapting their talent acquisition strategies to deal with the newly arising challenges they face over the next three, six and twelve months. Attrax's David Johnston and Matt Alder, producer of The Recruiting Future Podcast, hosted a live session featuring a first-class panel:Ellie Harte, Recruitment Partner at Atkins (SNC-Lavalin Group)Ben Gledhill, Head of Resourcing Transformation at Thames WaterThe feedback that we have received since the live session finished has been incredible, so we’d like to offer you the chance to access the recording where we discuss what's next for careers sites, HR technology, talent attraction marketing, candidate experience and more.  Attrax is here to help Our multiple award-winning careers site system, seamlessly integrates with market-leading ATS like Taleo, Lumesse, Successfactors, Smartrecruiters, Harri, Avature and Workday. Attrax provides your future talent with personalised employer branding, relevant content, and jobs based on their interaction with your careers website. Want to hear more about how a careers site system supports your talent acquisition objectives? Get in touch.

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Beatrice Caldarella

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Beatrice Caldarella

Beatrice Caldarella

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Beatrice Caldarella

Attrax achieves top industry standard with ISO 9001 and 27001 accreditations
Attrax achieves top industry standard with ISO 9001 and 27001 accreditations

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5/7/2020

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Attrax is proud to announce we have achieved ISO 9001 and 27001 certifications, the world’s most rigorous standards for information security and quality management systems.Let’s look at what the accreditations mean for Attrax and our clients in more detail; ISO 9001 standard is all about our quality management system. We measure and monitor clients’ satisfaction and that all our internal processes interact with each other in harmony. We have organised and optimised these processes for a fast delivery of our projects. ISO 27001 standard regards our information security management. This means that we keep clients’ data safe and have a solid resilience plan should any internal or external threats arise. With stringent process security and information management across the whole organisation, we have an ongoing commitment to protect our clients’ data, and their candidates’ data. It is Attrax’s commitment to always find the better way (our internal motto), this is what pushed us to make the strategic decision to become a globally accredited business by gaining the well-regarded ISO 9001 and 27001 standards.Phil Jones, Attrax CTO commented after the accreditation was confirmed: "It’s great to get independent recognition that we’re doing things the right way to meet our client’s needs”.Attrax has gained the double ISO certifications following an extensive audit of its information security and quality management system, which underpins any Attrax operations.

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Beatrice Caldarella

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Beatrice Caldarella

Beatrice Caldarella

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Beatrice Caldarella

Attrax and RoboRecruiter Announce Strategic Partnership
Attrax and RoboRecruiter announce strategic partnership

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Blogs

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Blogs

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4/16/2020

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Introducing a global partnership to help organisations adjust to new recruitment needs Attrax and RoboRecruiter are pleased to announce they have entered into a global strategic partnership, combining Attrax’s award-winning careers site system with RoboRecruiter’s next-generation automated engagement for recruiters, candidates and employers.With the talent acquisition industry being so impacted by the global Covid-19 pandemic in the past weeks, organisations are now recognising the importance of being able to quickly react to their new recruitment needs and ensure the quality of the applications they receive. The Attrax-RoboRecruiter partnership brings together deeply attuned skills in talent attraction, candidate engagement and in application conversions to help support clients through these changing times."The Attrax-RoboRecruiter partnership is a powerful combination. RoboRecruiter revolutionises the way in which communication in the recruitment cycle is managed, just like Attrax is a pioneer of careers site systems by being SaaS and using AI to deliver an outstanding and relevant talent experience, personalised employer branding and a strong conversion of candidates into the ATS", said James Saunders, Attrax CEO. "Partnering with Attrax unlocks a wealth of award-winning experience in digitally enhancing the candidate journey. Adding RoboRecruiter’s automated real-time engagement is a significant win-win for our mutual clients and the wider industry.  It has never been more important to ensure talent data doesn’t sit static in the ATS but is activated and up-to-date, so acute and changing hiring needs can be met consistently at scale", said Steve Lewis, RoboRecruiter Global President. The Attrax-RoboRecruiter partnership draws together a market leading careers site system which integrates with a website’s ATS and allows employers to attract the most valuable candidates by letting them self-filter themselves out of the application process with the help of RoboRecruiter’s automated conversations. By real-time screening for position, availability, location, skills/salary, businesses can satisfy their new recruitment needs by guaranteeing a positive candidate experience while also creating a shortlist of qualified candidates; all whilst accelerating the process and cutting significant costs. Find out more about our careers site system here. If you're feeling inspired, why not talk to our Sales Team for more insights?

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Beatrice Caldarella

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Beatrice Caldarella

Beatrice Caldarella

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Beatrice Caldarella

Why content marketing remains as powerful as ever

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Blogs

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Blogs

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4/9/2020

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Content was hailed king years ago, and yet it remains atop its throne. Why? Because while it has evolved over time, it continues to support SEO strategies in new and innovative ways.Companies in every industry - recruitment, manufacturing, hospitality and banking - use content to build their brand, generate leads and ultimately drive sales. Here’s the evidence - a recent study showed that the consumption of ‘educational content’ boosted a person’s likelihood of buying from a company by 131%.With this in mind, let’s take a look at the science of content marketing and how it is an effective way of attracting organic traffic to your careers site.Content marketing is one of your strategic pillarsContent marketing is one of the pillars that prop up your overall digital marketing strategy – getting more quality candidates to apply for your jobs. It should then come as no surprise that in 2018, 76% of marketing executives were focused on increasing their company spending on content marketing. Marketing is sometimes thought as an effort to interrupt a consumer and steal their attention, but content marketing is designed to make lasting impressions and lay the foundations for strong relationships with your customers - or candidates in a hiring manager’s case.When done right, it’s extremely effectiveThe reason that ‘educational content’ performs so well is because it provides value. It has become increasingly easy for anyone to purchase a website domain and start distributing content. This has seen the internet become saturated with content, but not all of it is considered useful to people. Additionally, a lot of this content isn’t deemed authoritative by Google and these web pages won’t be ranked highly by the search engine.For your content marketing strategy to be effective, it must contain evergreen content. This is sustainable information that remains relevant to readers because it stands the test of time. Coschedule – an online marketing tool - analysed evergreen content and found that it increased site traffic by 283%. Imagine what this hike in visitors to your careers site would do for your conversion rate.There is a harmonious marriage between content marketing and SEOThe links you use in your content - both internal and external - will increase your page authority and therefore improve your website’s ranking in Google. This illustrates how content can help your SEO strategies, but the relationship goes both ways. There are free SEO tools available that you use to ensure that your content matches what candidates are searching for.For example, if you type “engineering jobs” into Answer the Public the data you get back is presented in an easily-digestible spider diagram - check out the search insights here. It shows us that two common questions people are asking are “What are civil engineering jobs?” and “Will AI take over engineering jobs?”. Using this insight, you can create content that answers popular questions and therefore deliver useful and relevant information. Another free tool is Keywordtool.io. Once you’ve decided the topic of your content you can use this SEO tool to do your keyword research. Say you chose to write about civil engineering, all you have to do is input that word and you have a list of related terms. By including these keywords in your content, you know it specifically targets what candidates are searching for.You can use AI to step up your content marketing strategyIf a candidate was to view an IT Manager role on your careers site you could harness the power of machine learning and show them related content such as a blog on the “Top 5 tips for your IT Manager interview”. Showing your visitors content that is relevant to what they are searching for provides a superior candidate experience because it is personalised.And this isn’t the only way that AI is revolutionising content marketing. Using recruitment chatbots you can answer frequent candidate questions which can help cut through the noise. Say that you’re recruiting HGV drivers on your careers site, it’s common for people to ask if they need their HGV license or if they will receive the training on the job. Using a chatbot is a quick and cost-effective way of delivering information, in this case informing them about your training requirements, and ultimately help candidates self-select themselves out of the application process.It’s a way of getting your message out thereContent marketing is an extremely useful way of getting your message across to candidates. The content on your careers site can educate candidates on your stance on diversity in the workplace, your company values or what you’re doing to give back to your local communities.One reason why content remains a powerful way of delivering this message is because there is an ever-increasing list of content marketing channels. For example, Attrax thought about how we could deliver an important message with a unique spin and the result was our webinar on what makes a market-leading careers site. While webinars are relatively new marketing channels, as are podcasts, the more traditional forms – eBooks, videos and infographics - are still powerful sources to tap into. The ultimate content marketing strategy will use a combination of each and let the different forms complement each other.Let Attrax help you attract top talentCrafting a strong content marketing strategy is just one way of driving quality candidates to your careers site. If you’re interested in how else you can boost your website traffic and build your talent pipeline contact us.See the sites we’ve created for our clients with our award-winning careers site system. Powered by AI and leading the way in the HR tech market, our system delivers unparalleled features and functionality.

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Lucy Dawson

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Lucy Dawson

Lucy Dawson

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Lucy Dawson

Attrax client wins at the Onrec Awards 2020

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Blogs

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Blogs

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3/6/2020

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It was all hands to the pump on Thursday 5th March as the best of the recruitment sector took to The Leonardo St Paul's Hotel for the 2020 ONREC Awards to celebrate the success, innovation and most promising campaigns within the industry over the past twelve months.At Attrax, we were particularly excited given that a huge number of our clients had been put forward for an award. Our nominated clients were dominating the category ‘The Best Online Candidate Experience Award’ - 3 out of 5 shortlisted: under Recruiter we had Tradewind Recruitment, Harnham and Quanta while SNC-Lavalin was shortlisted for the Corporate section.   Awards With such a promising start to the evening, we were delighted when our client, Harnham took home an ONREC Award at the end of the night!You can feel our client's enthusiasm here:  Congratulations to all our finalists and to Harnham for their amazing win last night! We’re already looking forward to seeing what this year will bring.

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Beatrice Caldarella

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Beatrice Caldarella

Beatrice Caldarella

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Beatrice Caldarella

Attrax, the new name for 4MAT
Attrax, the new name for 4MAT

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Blogs

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Blogs

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3/5/2020

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Welcome to Attrax, the new name for 4MAT. Inspired by our market-leading careers site system, Attrax reflects the innovation running through the company and positions us for the future.   Our journey Since our founding in 1999, 4MAT has experienced tremendous success. We have become a trusted leader in delivering award-winning careers sites and talent attraction solutions to blue-chip companies and our latest SaaS-based system, Attrax, is now widely recognized as the marketleading careers site system. Recent evolution Six months ago, our leadership team and company stakeholders sat down together to discuss how to continue to support our clients’ challenges and maintain our position as an innovator in the ever evolving talent acquisition space. This exercise turned into a larger-scale examination of our company, our industry, our competitors and our place in the HR tech stack. We concluded that we needed to make clear where we are positioned in the very fragmented HR tech market and to leverage the brand recognition that our careers site system Attrax has been earning since its release in 2018. A unified proposition Given how strongly we believe in our software, Attrax, the awards it has won and the results it delivers to our clients, it was only natural to choose it as our new company name. The decision to rebrand as Attrax brings together the power of two brands into one. Attract. Engage. Convert. What won't change Behind the new name and new look, we are still the same company and team, with the same culture and values. We remain committed to providing a premium product and service and always finding a better way to do things. Furthermore, with talent markets being more competitive than ever, we are committed to helping our clients cut through the noise and attract, engage and convert the talent they need. Thank you, all our clients, partners and suppliers, for your continued support and feedback during this process.Thank you for accompanying us in our evolution. We look forward to sharing this next phase of our journey with you and continuing to enable your success.  Mitchells & Butlers, one of UK's largest operators of restaurants, bars and pubs, is the latest Attrax partner to work with us on their new careers site - check out here a multi brand careers site converting candidates for over 2,000 vacancies. 

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