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Where does a careers site system fit in your talent acquisition strategy?

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Blogs

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Blogs

** DEFAULT postresults.publishdate - en-GB **

3/10/2021

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Here at Attrax, we’re passionate about working with our clients to create a careers site that delivers an outstanding talent experience. But we know that many companies are unsure of what to expect from their careers site. In fact, they underestimate the benefits. Matt Alder – the producer and host of the Recruiting Future podcast – invited us to speak about how a careers site system can maximise the recruitment marketing benefits of a careers site and minimise their development pain points. Here’s a little taster of what we covered: Who is Attrax? We were originally specialists in building recruitment websites for staffing companies. We always had the plan to move into careers site systems, and after some time, we rebuilt our system from the ground up. We are now fully SaaS, cloud-based and powered by the latest AI to deliver a relevant talent experience, personalised employer branding and a strong conversion of candidates into the ATS. What sort of employers do we work with? We work with many larger employers in the UK and beyond, in a whole host of different market sectors. Many are names most people will have heard of - Admiral, SNC-Lavalin, Harrods and Vision Express. The key thing that unites them is that there are all very serious about their careers site, and they’re all on the Attrax careers site system. Why are careers sites so important? Careers sites are more important than ever, especially in the post-Covid world. Less and less, we’ll see candidates come into the office for an interview, meet their future colleagues and get a feel for the brand. That’s why a careers site is so important - it is your focal point for your employer brand. Yet, many companies neglect to see their career site in this way. For some time, applicant tracking systems (ATSs) have tried to offer a careers site module, but actually, careers sites can’t be considered an afterthought in this way. Careers sites are a specialist piece of HR tech, not just a creative project. Why do people still go to a creative agency to build their careers site? There is no disputing that creative agencies have the creative skills to build a visually appealing careers site, but they don’t have the technical ability. Approaching a careers site in this way, you’ll develop something on an open-source platform that might have some SaaS capability, but it’s unique and bespoke to that company. It’s not surprising that a year or 18 months later, it suddenly goes out of date. That’s why a careers site project is the bane of a talent acquisition professional’s life because they think they have to create them every year or so. What are the types of recruitment challenges that a careers site can help solve? Being the focal point of the talent acquisition strategy in the post-Covid world, your careers site is your number one asset. Yet companies still allocate a large budget to PPC and other advertising channels, while failing to use their careers sites as a tool to drive organic traffic.  Very often, careers sites aren't integrated with the ATS. Often they'll receive the dreaded “login to apply” notification, which asks them to create an account before they can apply to any jobs and this can hike up your abandon application rate. In the instance of one Attrax client, they experienced a 50% boost in applications once they had a nice slick process into the ATS. So, it’s not just a matter of the benefits you gain, but also what are you losing out on if you have a poor careers site. Generally speaking, recruitment marketers within talent acquisitions teams don’t have control over their careers sites. Either because it’s built using bad tech, or it’s owned as an asset by the domain of marketing who see it as a careers page on the corporate site. In this case, recruitment marketers often have to put in requests if they want anything changed. So another big challenge that a careers site system solves is that it gives recruiters control over their content – whether that’s blogs, videos or jobs – and allows them to update it as though it is a living thing. What are the elements of a sophisticated careers site? Firstly, when you’re looking for a careers site system vendor, it’s not only about what they can deliver now but what they offer in the future. When evaluating the features and functionality of a careers site, look for a vendor that is SaaS-based, and remember that you're buying into their technology now, as well as their technological roadmap. There are two levels here - hygiene factors and innovation. By hygiene factors, we mean very strong organic SEO and a good conversion into the ATS – effectively, a candidate experience that doesn’t look like the ATS at all and is seamless, accessible and built to target a mobile-first audience. These aren’t aspirations, they’re core features of a careers site. The innovation comes down to algorithms and the use of personalisation and AI to drive the candidate experience. You can learn a lot about your candidates before they’ve even applied for a job by tracking how they got to the careers site, where they came from and what content they've read. You’re then able to customise the candidate experience based on various factors – their location, hard skills, soft skills, or even just how passive or active they are. Careers sites are the beating heart of your talent acquisition strategy Reinventing recruitment marketing is a big challenge for talent acquisition. If there’s one thing to take away from our discussion with Matt it’s this - careers sites are a critical element of recruitment marketing, yet they remain underutilised. Many companies don’t have a clear strategic view of where they fit in and what challenges they solve. Listen to the full podcast on careers site systems over on Recruiting Future to learn more.Are you interested in learning more about how a careers site will give you access to the most valuable candidates? Download our eBook: Part 1 - The value of your careers site - building the business case.

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We know that many companies are unsure of what to expect from their careers site. In fact, they underestimate the benefits.

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James Saunders

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James Saunders

James Saunders

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James Saunders

Video: how do you target your most valuable candidates?
Video: how do you target your most valuable candidates?

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Videos

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Blogs

** DEFAULT postresults.publishdate - en-GB **

11/20/2020

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Many talent acquisition professionals are still having to use a long ATS application process to filter applications, which is outdated.   Automation, AI and content can help candidates decide whether they are right for the job and company. No-one wants to waste time applying for jobs that just aren’t suitable!View our video to find out how Attrax provides you with the tools to target only the most valuable candidates:Interested? Request a demo Why Attrax Our ATS integration makes your attraction marketing measurable and your jobs visible on Google. Attrax comes optimised for all search engines and aggregators including Google for Jobs. Attrax is the industry-leading careers site system which converts site visitors into high-quality job applicants. Fully SaaS, Attrax is powered by the latest AI to deliver an outstanding and relevant talent experience, personalised employer branding and a strong conversion of candidates into the ATS.Don't miss the success stories of our latest Attrax strategic partners:Mitchells & ButlersSNC-LavalinAdmiralVodafoneHarrodsTravis PerkinsWickes If you're feeling inspired, why not talk to our Sales Team for more insights?Request a demo here.

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James O'Gorman

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James O'Gorman

James O'Gorman

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James O'Gorman

Video: how many candidates abandon your application process?
Video: how many candidates abandon your application process?

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Videos

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Blogs

** DEFAULT postresults.publishdate - en-GB **

11/20/2020

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Many organisations use a login to apply feature at the start of the application process. This login results in 40-60% of applications being abandoned. The candidate application process should reflect the type of role and volume of applications expected. Using job-category specific application forms instead of a login to apply creates a more user-friendly experience. View our video to find out how Attrax improves your candidate journey and increases the number of your top applicants:Interested? Request a demo Why Attrax Our ATS integration makes your attraction marketing measurable and your jobs visible on Google. Attrax comes optimised for all search engines and aggregators including Google for Jobs. Attrax is the industry-leading careers site system which converts site visitors into high-quality job applicants. Fully SaaS, Attrax is powered by the latest AI to deliver an outstanding and relevant talent experience, personalised employer branding and a strong conversion of candidates into the ATS.Don't miss the success stories of our latest Attrax strategic partners:Mitchells & ButlersSNC-LavalinAdmiralVodafoneHarrodsTravis PerkinsWickes If you're feeling inspired, why not talk to our Sales Team for more insights?Request a demo here.

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David Johnston

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David Johnston

David Johnston

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David Johnston

Taking the "stage" at Talent Tech Rising
Taking the "stage" at Talent Tech Rising

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Blogs

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Blogs

** DEFAULT postresults.publishdate - en-GB **

11/18/2020

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This morning it was all hands on deck for Attrax as we took part in the latest edition of Talent Tech Rising, a virtual experience showcasing the most innovative Talent Technology currently available on the marketplace.James Saunders, Attrax CEO, hosted a well-attended session on maintaining a positive candidate experience in a post pandemic world. In James' own words: "The recent global pandemic has resulted in changes to talent acquisition like we have never seen before. Many sectors are no longer a candidate-driven market and there are far more active candidates looking for their next role. In other areas, candidates will be even harder to find, as they’ve gone super passive, secure in their current jobs.The real challenge is to find the most valuable candidates, irrespective of the role, engaging them and filtering their applications from the rest.On top of this, in the absence of the physical office environment and face to face interviews, employer brand touch points have reduced and become virtual.  In this new world, your careers site system has become the focal point for your employer brand and your candidate experience. It’s the single most important employer brand asset you have when hiring. Today we are going to show you how your careers site system can support you with both easy to fill and hard to fill roles. " In case you missed James' session today - or if you'd like to watch it again - please enjoy the recording below:  This demo is based on our eBook "Features and functionality of a careers site system". Please feel free to download it. Why Attrax Our multiple award-winning careers site system converts site visitors into high-quality job applicants. Attrax is built to maximise the visibility of your jobs both on Google and on your careers site system. Fully SaaS, Attrax is powered by the latest AI to deliver an outstanding and relevant talent experience, personalised employer branding and a strong conversion of candidates into the ATS.  Want to see how a careers site system supports your talent acquisition objectives? Request a demo. 

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Warren Davidson

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Warren Davidson

Warren Davidson

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Warren Davidson

Webinar: How AI, automation and chatbots enhance your careers site candidate experience
Webinar: How AI, automation and chatbots enhance your careers site candidate experience

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Webinars

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Blogs

** DEFAULT postresults.publishdate - en-GB **

11/12/2020

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The recent Covid-19 global pandemic has resulted in significant changes: many sectors are no longer a candidate-driven market and there could be an abundance of active candidates looking for their next role. In other markets, or even within the same business, candidates will be harder to find than they ever were. The real challenge lies in finding the most valuable candidates, irrespective of the role, engaging them and using automation to ensure they are fast-tracked through the best and most efficient experience.Furthermore, with home working becoming the norm, there are fewer employer brand points of reference for prospective candidates to interact with. Suddenly, your employer brand and your candidate experience – chiefly in your careers site and the engagement process – have become so much more important post Covid-19. So how does your careers site system support these changes and deliver on its new role as the ultimate focal point of your employer and candidate experience?James Saunders, Attrax CEO, and Steve Lewis, RoboRecruiter Global President, take you through a journey by demonstrating how AI, automation and chatbots solve the new talent acquisition challenges with market-leading, real world examples. The feedback that we have received since the live session finished has been incredible, so we’d like to offer you the chance to access the recording. Attrax is here to help Our multiple award-winning careers site system converts site visitors into high-quality job applicants. Attrax is built to maximise the visibility of your jobs both on Google and on your careers site system. Fully SaaS, Attrax is powered by the latest AI to deliver an outstanding and relevant talent experience, personalised employer branding and a strong conversion of candidates into the ATS.  Want to see how a careers site system supports your talent acquisition objectives? Request a demo. 

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Warren Davidson

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Warren Davidson

Warren Davidson

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Warren Davidson

Attrax is featured in Talent Tech Labs' new ecosystem map
Attrax is featured in Talent Tech Labs' new ecosystem map

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Blogs

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Blogs

** DEFAULT postresults.publishdate - en-GB **

11/9/2020

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We are delighted to see our careers site system Attrax featured in Talent Tech Labs Ecosystem 9.0 in the new Recruitment Marketing Platform sub-vertical. TTL’s Talent Acquisition (TA) Technology Ecosystem 9.0 is a structured graphic visualisation of the recruitment technology marketplace, broken down by hiring stages, purpose, and role. It is the de facto talent acquisition vendor landscape for North America. While there is a strong focus on the North American tech landscape, it's great to see some more European names such as Broadbean and Candidate.ID.    This is a great achievement for the Attrax team, a symbol of our continuous effort in 2020 and where we are heading in 2021.View the full ecosystem here.  Why Attrax Our multiple award-winning careers site system converts site visitors into high-quality job applicants. Attrax is built to maximise the visibility of your jobs both on Google and on your careers site system. Fully SaaS, Attrax is powered by the latest AI to deliver an outstanding and relevant talent experience, personalised employer branding and a strong conversion of candidates into the ATS. Want to see how a careers site system supports your talent acquisition objectives? Request a demo. 

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Lucy Dawson

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Lucy Dawson

Lucy Dawson

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Lucy Dawson