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Attrax client wins at the Onrec Awards 2020

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Blogs

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3/6/2020

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It was all hands to the pump on Thursday 5th March as the best of the recruitment sector took to The Leonardo St Paul's Hotel for the 2020 ONREC Awards to celebrate the success, innovation and most promising campaigns within the industry over the past twelve months.At Attrax, we were particularly excited given that a huge number of our clients had been put forward for an award. Our nominated clients were dominating the category ‘The Best Online Candidate Experience Award’ - 3 out of 5 shortlisted: under Recruiter we had Tradewind Recruitment, Harnham and Quanta while SNC-Lavalin was shortlisted for the Corporate section.   Awards With such a promising start to the evening, we were delighted when our client, Harnham took home an ONREC Award at the end of the night!You can feel our client's enthusiasm here:  Congratulations to all our finalists and to Harnham for their amazing win last night! We’re already looking forward to seeing what this year will bring.

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Beatrice Caldarella

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Beatrice Caldarella

Beatrice Caldarella

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Beatrice Caldarella

Attrax, the new name for 4MAT
Attrax, the new name for 4MAT

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Blogs

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Blogs

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3/5/2020

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Welcome to Attrax, the new name for 4MAT. Inspired by our market-leading careers site system, Attrax reflects the innovation running through the company and positions us for the future.   Our journey Since our founding in 1999, 4MAT has experienced tremendous success. We have become a trusted leader in delivering award-winning careers sites and talent attraction solutions to blue-chip companies and our latest SaaS-based system, Attrax, is now widely recognized as the marketleading careers site system. Recent evolution Six months ago, our leadership team and company stakeholders sat down together to discuss how to continue to support our clients’ challenges and maintain our position as an innovator in the ever evolving talent acquisition space. This exercise turned into a larger-scale examination of our company, our industry, our competitors and our place in the HR tech stack. We concluded that we needed to make clear where we are positioned in the very fragmented HR tech market and to leverage the brand recognition that our careers site system Attrax has been earning since its release in 2018. A unified proposition Given how strongly we believe in our software, Attrax, the awards it has won and the results it delivers to our clients, it was only natural to choose it as our new company name. The decision to rebrand as Attrax brings together the power of two brands into one. Attract. Engage. Convert. What won't change Behind the new name and new look, we are still the same company and team, with the same culture and values. We remain committed to providing a premium product and service and always finding a better way to do things. Furthermore, with talent markets being more competitive than ever, we are committed to helping our clients cut through the noise and attract, engage and convert the talent they need. Thank you, all our clients, partners and suppliers, for your continued support and feedback during this process.Thank you for accompanying us in our evolution. We look forward to sharing this next phase of our journey with you and continuing to enable your success.  Mitchells & Butlers, one of UK's largest operators of restaurants, bars and pubs, is the latest Attrax partner to work with us on their new careers site - check out here a multi brand careers site converting candidates for over 2,000 vacancies. 

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Why is digital talent acquisition on the rise?

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Blogs

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2/6/2020

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Technology has been redefining the recruitment process ever since the advent of the World Wide Web in 1990, before then CVs existed only in paper form. But we have come a long way since and the digitalisation of recruitment will only continue. Why? Simply because employers have recognised the potential technology has for saving time when sourcing, attracting and retaining candidates. And as for job seekers, they’re benefiting from a better candidate experience. Digital talent acquisition is on the rise meaning there’s no excuse not to be using your career site as the hub of your talent attraction. Technology is permeating every sector Amazon, Apple, Google and Microsoft sit atop the list of most valuable brands in 2019 and one key thing they all have in common is the sheer amount of capital they invest in technology. It is this investment over the years that has enabled companies to develop increasingly sophisticated software and robotics that can automate tasks previously carried out by humans. This is where the real opportunity lies for talent acquisition teams, but we’ve only seen a fraction of digital’s potential within the recruitment sector. It speeds up the process for recruiters Sourcing candidates for just one role can use up to a third of a hiring manager’s week and the solution to this is to automate the process. Automation – made possible by artificial intelligence – allows employers to relinquish some of the control over sourcing and assessing candidates. Recruitment chatbots – a feature in Attrax's roadmap – use AI to learn from previous queries and use this data to form more relevant answers. As a result, candidates can self-select themselves out of the application process, reducing the number of CVs that employers must sift through, and their time can be focused on the most suitable applications. For this very reason, 69% of recruiters found that AI helps attract higher-quality candidates. Other applications of technology in the recruitment process include video interviewing, and Vieple - a video interviewing software company - has seen a jump from 7% of companies using the technology in 2012 to 52% in 2019. Video interviewing cuts down the time-to-hire because no longer do you have the constraint of finding a time that both you and the candidate can get in a room. And the added bonus here is that your hiring process is more flexible and therefore more accessible to candidates with a disability, parents and those already in employment. It provides a superior candidate experience A poor candidate experience will harm your recruitment efforts and have a detrimental impact on your sales, which is why companies are recognising the need to host jobs on a dedicated careers site. An AI-integrated careers site improves the candidate experience through a streamlined application process and delivery of customisable content. For example, if a job seeker is browsing engineering jobs on your site the AI-integration enables you to suggest related content such as “A day in the week of an electrical engineer”, and vice versa. This will boost candidate engagement and increase the time they spend on your careers site. And a careers site which is optimised for mobile devices will enhance the experience for users too. Job seekers are increasingly beginning the search from their mobile as smartphones have revolutionised the way that we communicate; candidates can now apply for a job from their mobile device on-the-go in less than two minutes. A focus on digital talent acquisition is essential if you want to reach those digitally savvy candidates and widen your talent pool. How can Attrax help you attract talent? Are you interested in designing a new careers site or updating your current one? Using our careers site system we create our clients a site which converts visitors into high-quality job applicants. The AI-powered system delivers a personalised experience for candidates through relevant content and jobs based on their interaction with your careers site. View our portfolio here and contact us today for more information.

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Lucy Dawson

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Lucy Dawson

Lucy Dawson

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Lucy Dawson

Webinar: What makes a market-leading careers site
Webinar: What makes a market-leading careers site

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Blogs

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Blogs

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1/30/2020

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Following the success of part one of Attrax' eBook series for talent acquisition professionals, part two "Features and functionality of a market-leading careers website" is here to help. Attrax's talent attraction and digital marketing expert David Johnston is hosting a first-class session with several eBook contributors: Victoria Jones, Head of Talent Acquisition at Atkins (SNC-Lavalin Group)Ben Gledhill, Head of Talent Acquisition at YodelAdam Templeman, Global Head of CSMS Staffing at IQVIA This webinar, based on part two of our eBook series, deep dives into the must-have hygiene factors of a market-leading careers site and features success stories from our eBook contributors with AI, ATS integration, automated marketing, chatbots and much more. The feedback that we have received since the live session finished has been incredible, so we’d like to offer you the chance to access the recording. Click the link to see it in YouTube. Attrax is here to help Our multiple award-winning careers site system, seamlessly integrates with market-leading ATS like Taleo, Lumesse, Successfactors, Smartrecruiters, Harri, Avature and Workday. Attrax provides your future talent with personalised employer branding, relevant content, and jobs based on their interaction with your careers website. Want to hear more about how a careers site system can boost your conversion rate? Get in touch.

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Beatrice Caldarella

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Beatrice Caldarella

Beatrice Caldarella

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Beatrice Caldarella

ONREC Awards 2020 Shortlist Announced
ONREC Awards 2020 shortlist announced

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1/23/2020

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The ONREC Awards is one of the most eagerly-awaited events in the recruitment year and yesterday they finally unveiled their shortlisted picks, ahead of a black-tie event on 5th March at Leonardo Royal London St Paul's.At Attrax, we’ve been rubbing our hands over this for months, and now all that waiting is paying off: we’re delighted to announce that 4 of our clients have been nominated for several awards over multiple categories for this years’ event.Our nominated clients are dominating the category ‘The Best Online Candidate Experience Award’: under Recruiter we have Tradewind Recruitment, Harnham and Quanta while SNC-Lavalin is shortlisted for the Corporate section.  The turnout this year has been great, and at Attrax we’re all looking forward with crossed fingers to March, when they’ll announce the winners.Congratulations to everyone who has been shortlisted!Take a look at the official ONREC shortlist here.

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Beatrice Caldarella

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Beatrice Caldarella

Beatrice Caldarella

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Beatrice Caldarella

Why is it vital that your careers site is mobile-friendly?

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Blogs

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Blogs

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1/23/2020

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In 2019 the number of job searches from a mobile device reached an all-time high of 1 billion per month. With more people than ever conducting their job searches from tablets and smartphones, it’s vital that your careers site is optimised for these mobile devices. Imagine you’re window shopping - a poor window display won’t entice you to enter the shop and browse the products, particularly if you’ve just walked past a high-quality display with superior features. Which is why you need a careers site that is responsive and stands out, after all, 35% of job seekers would prefer to apply for jobs via their mobile devices. Let’s delve into why a mobile-friendly careers site is crucial to attract candidates and convert them into applicants. Job searches from mobiles are on the rise The World Advertising Research Center (WARC) estimates that by 2025 smartphones will be the sole device that 72.6% people use to search the internet. Further to this, the 20s marks a significant time in recruitment history where all job seekers who are leaving education to enter the job market are digital natives. This cohort of workers, also referred to as Generation Z, are younger than the internet itself, meaning they haven’t had to teach themselves the basics of digital - it’s more like a second language to them. These digital natives grew up tapping smartphones and learnt to swipe before they could speak so it is no surprise that the majority favour searching the internet using mobile devices over desktop. But if you want this generations, and all those that preceded, to apply for jobs on your careers site you need to simplify the process and make it easy for them. You’ll enhance your candidate experience A responsive design makes for a better candidate experience. Glassdoor’s Job & Hiring Trends for 2020 report found that only 22% of applications started on mobile devices are completed compared to 47% on desktop. Also, these mobile applications were found to take 4.6 minutes longer to complete and while that’s not an earth-shattering difference, in our fast-paced society it’s enough to cause candidates to abandon. This raises the question: Is your careers site responsive? Simplifying the process The load-time of jobs on your careers site – or ATS if that’s where your jobs are hosted – is the first step that will influence your candidates’ experience. Your jobs may be loading slowly on mobile devices because of large media files, bulky code and generally a page that is not optimised for mobile searches. If a candidate does stick out the wait and arrives on a page that doesn’t fit their mobile device screen, chances are they’ll exit your job page immediately. To view how your jobs page appears on the most-used mobile devices use the responsinator tool. Now, say that a few candidates have remained on your page and navigated through the unresponsive design to find a job they want to apply for but are faced with a multi-step application process. Having candidates create an account on your system before they can enter their details is a sure way to drive up your abandonment rate up but there are many ways that you can optimise the process for candidates. Optimising the process Firstly, having a dedicated careers site - like the one that we designed for Vodafone – allows you to use AI and show candidates content that is related to the jobs they’re viewing. Using Attrax's careers site system you can also personalise the content that you show job seekers. If a user has landed on a job located in the East Midlands, you can customise the content on your site to show them roles located nearby and thereby provide a superior candidate experience. Now you have candidates increasing the time they spend on your careers site you must help them convert. Functions like the ‘one click-apply’ allow candidates to apply for a job in under two minutes. But if a user chooses to exit your site before they have reached this stage, does that means you’ve missed your chance to capture this information? No. You can choose pop ups to appear when site visitors exit the page and these will prompt the candidate to fill in their details before they leave. While this is not an immediate conversion, you now have the information you need to contact and help them through the application process and have therefore built up your talent pipeline. Other Attrax features which can help you develop your talent pipeline are ‘upload later’ and ‘cloud CV picker’. The former lets candidates apply for jobs on the go and then upload their CV later once prompted by an email containing a link to do so and the latter allows individuals to upload their CV from a cloud storage such as Dropbox. For more insight into what makes a careers site great read part two of our eBook series - Features and functionality of a market-leading careers website. Are you interested in more Attrax features? Powered by AI, our award-winning careers site system – Attrax – provides a seamless application for candidates and ensures that your jobs are visible in Google. If you’d like to hear more about how Attrax can help you convert visitors into high-quality job applicants, get in touch.

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Lucy Dawson

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Lucy Dawson

Lucy Dawson

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Lucy Dawson