Blogs

Video: do you use AI to enhance your candidate experience?
Video: do you use AI to enhance your candidate experience?

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Videos

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Blogs

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10/29/2020

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Artificial intelligence (AI) is part of our daily lives and provides a positive and relevant experience to users.The best systems in talent attraction use AI in the same way to engage with job seekers, whether they are active or more passive.View our video to find out how an Attrax careers site system can help you create the best possible candidate experience with AI:Interested? Request a demo Why Attrax Our ATS integration makes your attraction marketing measurable and your jobs visible on Google. Attrax comes optimised for all search engines and aggregators including Google for Jobs. Attrax is the industry-leading careers site system which converts site visitors into high-quality job applicants. Fully SaaS, Attrax is powered by the latest AI to deliver an outstanding and relevant talent experience, personalised employer branding and a strong conversion of candidates into the ATS.Don't miss the success stories of our latest Attrax strategic partners:Mitchells & ButlersSNC-LavalinVodafoneHarrodsTravis Perkins If you're feeling inspired, why not talk to our Sales Team for more insights?Request a demo here.

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Beatrice Caldarella

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Beatrice Caldarella

Beatrice Caldarella

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Beatrice Caldarella

Video: does your candidate experience make you stand out?
Video: does your candidate experience make you stand out?

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Videos

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Blogs

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10/21/2020

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With more individuals actively searching for jobs, the experience they have when applying is more important than ever.You need to make sure you are creating the best possible candidate experience and reflection of your brand. By creating a personalised and seamless candidate journey on your careers site you ensure the most valuable candidates are not lost.View our video to find out the Attrax careers site system can help you increase the quality of your applications:Interested? Request a demo Why Attrax Our ATS integration makes your attraction marketing measurable and your jobs visible on Google. Attrax comes optimised for all search engines and aggregators including Google for Jobs. Attrax is the industry-leading careers site system which converts site visitors into high-quality job applicants. Fully SaaS, Attrax is powered by the latest AI to deliver an outstanding and relevant talent experience, personalised employer branding and a strong conversion of candidates into the ATS.Don't miss the success stories of our latest Attrax strategic partners:Mitchells & ButlersSNC-LavalinVodafoneHarrodsTravis Perkins If you're feeling inspired, why not talk to our Sales Team for more insights?Request a demo here.

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Beatrice Caldarella

by

Beatrice Caldarella

Beatrice Caldarella

by

Beatrice Caldarella

Video: is your ATS hiding your jobs?
Video: is your ATS hiding your jobs?

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Videos

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Blogs

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10/8/2020

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70% of active job seekers start their search on Google and at least half of them use a job title in their search. But if your jobs can not be seen by Google, potential candidates won’t find them.On the other hand, if your jobs can be found by Google you will save a significant amount of talent attraction and job board spend.View our full video to find out how an Attrax careers site system can help you increase your job visibility on Google:Interested? Request a demo Why Attrax Our ATS integration makes your attraction marketing measurable and your jobs visible on Google. Attrax comes optimised for all search engines and aggregators including Google for Jobs. Attrax is the industry-leading careers site system which converts site visitors into high-quality job applicants. Fully SaaS, Attrax is powered by the latest AI to deliver an outstanding and relevant talent experience, personalised employer branding and a strong conversion of candidates into the ATS.Don't miss the success stories of our latest Attrax strategic partners:Mitchells & ButlersSNC-LavalinVodafoneHarrodsTravis Perkins If you're feeling inspired, why not talk to our Sales Team for more insights?Request a demo here.

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Beatrice Caldarella

by

Beatrice Caldarella

Beatrice Caldarella

by

Beatrice Caldarella

IHRA 2020: shortlist announced
In-house Recruitment Awards 2020: shortlist announced

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Blogs

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Blogs

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10/5/2020

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The In-house Recruitment Awards is one of the most eagerly awaited events in the recruitment year and today they finally unveiled their shortlisted picks, ahead of a virtual ceremony in December.At Attrax, we’ve been rubbing our hands over this for months, and now all that waiting is paying off: we’re delighted to announce that our client Mitchells & Butlers has been shortlisted in the category ‘Career Site’.This is fantastic news, a testament to our hard work, passion and results even in a year of industry reform. At Attrax, we are all looking forward with crossed fingers to 10th December, when they’ll announce the winners with a virtual ceremony.Congratulations to everyone who has been shortlisted!Take a look at the official In-House Recruitment Awards 2020 shortlist here. Why Attrax Our multiple award-winning careers site system converts site visitors into high-quality job applicants. Attrax is built to maximise the visibility of your jobs both on Google and on your careers site system. Fully SaaS, Attrax is powered by the latest AI to deliver an outstanding and relevant talent experience, personalised employer branding and a strong conversion of candidates into the ATS. Want to see how a careers site system supports your talent acquisition objectives? Request a demo. 

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Beatrice Caldarella

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Beatrice Caldarella

Beatrice Caldarella

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Beatrice Caldarella

Admiral: the journey from good to great
Webinar - Admiral: the journey from good to great

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Webinars

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Blogs

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9/30/2020

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Admiral is the largest insurance provider in the UK and one of Sunday Times’ 25 best big companies to work for in 2020. They wanted to use the latest in HR tech to showcase their evolving employer brand, their people and opportunities through their careers site. Attrax was instrumental in bringing this to life, from building the business case to delivery to day-to-day management. Danielle Jones, Recruitment Team Manager, Ben Moriarty, Recruitment Manager and Attrax’s Account Director David Johnston take you through a journey of a successful careers site rollout – a careers site system suitable to attract the best talent for a company with a forward-thinking approach and strong commitment to diversity and inclusion. The feedback that we have received since the live session finished has been incredible, so we’d like to offer you the chance to access the recording. Attrax is here to help Our multiple award-winning careers site system converts site visitors into high-quality job applicants. Attrax is built to maximise the visibility of your jobs both on Google and on your careers site system. Fully SaaS, Attrax is powered by the latest AI to deliver an outstanding and relevant talent experience, personalised employer branding and a strong conversion of candidates into the ATS.  Want to see how a careers site system supports your talent acquisition objectives? Request a demo. 

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Beatrice Caldarella

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Beatrice Caldarella

Beatrice Caldarella

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Beatrice Caldarella

Search engine optimisation for recruitment is on the rise. Are you ready?
Search engine optimisation for careers sites is on the rise. Are you ready?

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Blogs

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Blogs

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9/10/2020

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According to Google Trends, in the last year searches for the term SEO – search engine optimisation – in the UK have shot up by 106% and this upward trend has been propelled further by coronavirus as talent attraction teams look for more cost effective ways to get results and job board spend continues to decline. But what does this mean for your talent attraction strategy? The hub of your talent attraction strategy Before the pandemic, the job market was predominantly candidate-driven which meant one of the biggest challenges for employers was attracting the best talent and converting them into applicants. To reach these prospective employees a critical part of the answer was to host your vacancies on a careers site – the hub of your talent attraction strategy. Now in a candidate rich market, the role of your careers site has become more important than ever because it enables companies to target the most valuable candidates. But to be effective it must be easy for the candidate to find your jobs and SEO is an essential part of achieving this. What do we mean by SEO?  With search engine optimisation for recruitment on the rise, it’s essential that your careers site is Google friendly. This means creating a clickable job title, writing great jobs adverts, making sure your site is integrated with your ATS and ensuring that your jobs are visible to Google.  The best careers websites also have great blog content and of course optimising your metadata (page titles and descriptions) and creating a simplified site structure will boost your careers site’s visibility in Google. This all helps to generate better quality candidates.And don’t forget that SEO and content marketing work hand in hand. For your SEO strategy to have the maximum impact, you need a content plan that supports your goals and drives job application conversions. This means when writing blogs, you need a strong mixture of internal and external links to boost the ranking power of your careers site. And, since link building isn’t going anywhere – 92% of marketers agree it will still be a critical component in Google’s algorithm in five years – it needs to be constantly monitored. The candidate experience  A candidate’s interaction with your brand - right from the point they land on your careers site up until their first day of work - defines their candidate experience. Meaning that if they arrive at a site that is outdated, with poor job descriptions and are required to fill in several pages of information to apply for a job, this creates a poor and lasting memory. Not to mention the fact that a lengthy application process will deter applicants from submitting and drive up your abandoned application rate. Active jobseekersNow consider a superior candidate experience, where the applicant lands on a job on the careers site and from that very first stage the process is personalised. Your AI-powered site displays related jobs in the sidebar and suggests relevant content they might be interested in. This experience draws the candidate in and engages them with your brand, encouraging them to seamlessly navigate through your blogs and company value pages until they decide you’re the right company for them. When it’s time for them to hit apply all it takes is a slick apply process, removing the time-consuming task of creating an account.Passive candidatesNext to consider are those passive candidates who have engaged with your brand but haven’t applied for a role. Surely, they click off your site and you’ve no way of reaching out to them with future job roles? Thankfully, that doesn’t have to be the case. Read part two of our eBook to find more about the “Features and functionality of a career site system” and how they can be utilised to encourage a passive candidate to engage and convert into an applicant.Post Covid-19 passive candidatesThe ‘new normal’ requires a third classification of candidates in the job market - Post Covid-19 passive. What distinguishes these from the former pool is their reluctance to leave their job and put their job security on the line to find a new role. These candidates will still be scanning job advertisements in Google but attracting them to your careers site and engaging will be trickier. Therefore, having a solid SEO strategy is more important than ever since it will ensure your jobs are visible in Google and once candidates land on your careers site they’ll be met with a positive candidate experience.Having said that, in the post Covid-19 the majority of candidates will be active, so you need to create an SEO plan which enables you to identify and target high-quality candidates. Integrating a recruitment chatbot and developing your brand identity are both great places to start. Attrax are here to help Over the past two decades, we have delivered some very exciting careers sites, working closely with our clients to design  sites that reflect their brand and increase their application conversion rate. Take a look at how we used our award-winning careers site system to drive down Vodafone’s time to apply and enhanced Harrods' digital employer brand.Want to see how a careers site system supports your talent acquisition objectives? Request a demo. 

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